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Op Eds Team9_pres


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Op Eds Team9_pres

  1. 1. OP-EDS IPMP 510 Leslie Hetherington October 30, 2012 Athena Aggelonitis Osmary Torres Jessica Suban Jessica Yau Kirsten Steinke
  2. 2. WHAT IS AN OP-ED?• “an opinion piece that presents an informed view on a newsworthy topic, emphasizing the author‟s insight and unique expertise”• „Opposite the Editorials‟ page in print; also online media forms• Mix of regular columnists and guest opinion pieces
  3. 3. OBJECTIVE• Inform, educate and entertain on one topic in 600- 750 words• Written to clarify or correct, provide expert commentary or to call for further action
  4. 4. STRATEGY• Communications • Include facts, anecdotes, and statistics that help shore up the argument and lend color • Lively and provocative• Marketing Communications • Boilerplate at the end• NOT a LTE or Editorial
  5. 5. WHY NOT AN LTE OR EDITORIAL• LTE – Response to a piece in the publication OpEd – make an argument about a topic in the news• Adds a sense of professionalism and topic knowledge • Ghost writing brings credibility and a well-known name• Represents the opinion of an individual writer often not associated with the newspaper• Self contained arguments that stand alone• Length
  6. 6. SEVEN STEPS1. Have something to say2. Be timely3. Be topical4. Start with a grabber5. Have a clear point to make6. Back it up with facts7. End with a zinger
  7. 7. EXAMPLE 1: THE TRUTH ABOUT FOREIGN AID• January 26th, 2012, by Bill Gates (The New York Times)• Oxfam and Save the Children released a report stating that aid to the famine crisis in Ethiopia came months late, costing the lives of thousands• $2.1 billion donated to Humanitarian Relief, not Foreign Aid because the public believes the money spent towards government will not be used as intended• “Many of those suffering in the Horn of Africa were going hungry before there was a recognized emergency in the region. In fact, more than 1 billion people in the world don’t have enough food to eat.”
  8. 8. EXAMPLE 2: IS FAILURE TO PREDICT A CRIME?• October 26, 2012 New York Times, by Florin Diacu• Seven experts convicted of manslaughter for failing to give warning before the April 2009 earthquake that killed 309 people and injured many more in L’Aquila, Italy• “Earthquakes don’t kill people – collapsing buildings do” statement places blame on construction and engineering, not on scientific research and its predictions. Or its no one’s fault.• Real time warning systems being developed (10s notice)• Problem is with policy, not the scientific community’s failing to predict
  9. 9. EXAMPLE 3• Movember Article – Athena is summarizing
  10. 10. ATHENA’S SLIDE
  11. 11. ADVANTAGES• Cost effective and reaches large audience• Addresses newsworthy topics• Intriguing and captivating• Anyone can write one; basic comprehension reading level• Could produce a following and a name for up-and coming media writers, academics, students, professionals
  12. 12. DISADVANTAGES• Editor has the final say; competitive to get published• Time consuming to write• May not reach the desired target audience• Can be (negatively) politically charged; lack of transparency• Can encourage an unfavorable form of influence on those ill- informed of the issue
  13. 13. CASE STUDY I read this as if we were in class and it would take about 3.5 -4minutes… so I think we can summarize some of the middle stuff. Istarted editing it down a bit *see notes section below – what’s inbold is what I found important to say (It cuts it down by a third so itshould be more like 2.5-3min). I don’t think we need to read theother 3 examples entirely – probably the intro for impact and thensummarize the rest, so I think we can spend a little more timereading this or something? Thoughts?
  14. 14. WHY WAS THE CASE STUDY SUCCESSFUL?• Why it worked? What did it achieve?• current, newsworthy• Balanced: judicial, not vindictive• Dynamic, Creative• Reflects an organization’s broad range of expertise on social, political, and economic matters
  15. 15. SOURCES••••
  16. 16. SOURCES• Case study:• ment+work/6891921/story.html• Example 1•• Example 2• crime.html?src=un& 2Findex.jsonp• Example 3• ATHENA to add