The document summarizes an instant EMI solution that allows manufacturers to offer 0% financing offers at point of sale to drive incremental sales. It works by integrating with a merchant's POS to authorize EMI transactions in real-time based on rules set by the manufacturer, such as by product, store, or transaction value. The transactions are settled directly between the credit card issuer and manufacturer. The solution provides control, reach, and reporting benefits for manufacturers while enhancing the customer experience.

1. Instant EMI Solution
Solution Overview

2. Agenda
• Instant EMI Solution
• Plutus Credit/Debit Acceptance at the PC POS
2

3. Introducing Instant EMI Solution for 0% Financing Offers
• Manufacturers can drive incremental sales by launching an attractive real-time EMI
offer on White Goods, Consumer Electronics, Travel Packages and much more
• Higher sales volumes
• Control over products - to sell slow-moving goods, restrict to high-margin products,
improve sales in competitive categories or launch new product lines
• Control over merchants – offer presented only at designated stores during designated
time periods
• EMI transactions are authorized at the POS in real-time…
• Manufacturer sets centralized rules by Product Category, by Duration, by Merchant and
Store, by date, and by transaction value
• Manufacturers can contract with multiple credit card Issuers to make offers available to
broadest possible prospect universe
• Merchant does NOT need to install devices or train cashiers – all rules are set centrally
and enforced automatically
• …and settled directly between Issuer and Manufacturer
• Financing cost is reported daily – by duration, product, store, etc.
• Manufacturer reimburses the negotiated subvention rate to Issuer via ECS payment
3

4. How It Works: seamless customer experience at the Point of
Sale, with complete control from backend
Manufacturer logs into At the Point of Sale, Plutus application asks Plutus queries EMI Host for
1 EMI Host and sets offer
2 Cashier selects EMI
3 Cashier to enter Product
4 applicable Offer – for that
rules: Product, Retailer, transaction and swipes Category & Serial Number product, card, amount, etc.
Location, Duration, customer’s Card
Issuer & Rate
BANK
8 Plutus generates 7 Plutus receives 6 Customer selects EMI Offer 5 Plutus displays available
settlement reports at End authorization & prints and Plutus sends offers to Cashier
of Day charge slip transaction to Bank
4

5. Key Benefits: EMI program supports flexible schemes,
creating a valuable new marketing channel for Manufacturers
•
1 Control offer delivery at the Point of Sale
• Set centralized rules to control which EMI offer is presented to the consumer – eliminate Cashier
decision-making
• Configure by product category & product line, by merchant or by store, by date range and by
Issuer
• Use convenient web interfaces to update or edit schemes in real-time
• Substantially reduce the risk of offer fraud and eliminate Cashier decision making
2 Increase reach into Issuers’ portfolios and at Retailers’ outlets
•
• Plutus front-end application can be integrated with Merchant’s POS Application , eliminating the
need for Cashier data entry
• No need for EDC hardware installation and cashier training
• Tie up with multiple Card Issuers: no need for “on us” transactions, no need to install new EDC
machines at merchant outlet
3 Leverage rich MIS at the cardholder and product level
•
• Receive automated reports – or pull in real-time from EMI Host using convenient interfaces
• Reports include cardholder details, transaction information, computation of financing costs
• Manufacturer can leverage MIS to track performance of individual EMI campaigns in real-time
5

6. 1
Manufacturer sets rules by Product, Amount, Retailer and
Time Period using online interfaces – for centralized control
Manufacturers can set rules by:
1. Product category: set EMI terms by
product categories. For example, 12
month EMI on Televisions and 3 month
EMI offers on mobile phones
2. Transaction value: set EMI terms by
cumulative amount. For example, 12
months on purchases > Rs 50,000; 6
months on purchases < Rs 50,000
3. Merchant: set MIDs and regions
eligible for offer. For example, program
applies only to Croma stores in North
4. Offer dates: set program duration. For
example, scheme can be run for month
of November only
5. Issuer: set rules for Issuer and for BIN
range of cardholders
6

7. 2
Program’s reach extends to multiple Issuers’ cardholder
portfolios – without EDC installation
Conventional EMI Solution
• EMI offers for “on-us”
transactions only – locked into
single Acquirer/Issuer
• Slow time to market of any new
EDC Single Acquirer/ program
Issuer
Plutus EMI Solution
• EMI offers from multiple Issuers –
Issuer 1 add or drop at will
• Issuers can set rules to accept
cards by BIN range for EMI offers
Acquirer Issuer 2
POS • Reconciliation and settlement
reports generated EOD for all
parties
Issuer 3
7

8. 3
Plutus provides rich real-time MIS for reconciliation,
including cardholder and product details
Online User Interfaces
1. Customer-level data: Name,
phone number, address, product
category, serial number
2. Transaction-level data: Product
category, Merchant, Location,
Value
3. Offer-level data: Issuer, EMI
scheme details
4. Automated computation of
finance charges
5. Fraud management: velocity
checks, de-duplication
8

9. Our solution benefits all stakeholders in the EMI program,
increasing adoption and ROI of EMI
Manufacturer Retailer Issuer
• Higher sales on select • Higher turnover in the • Higher volumes of credit
products and Retailers store, especially on high- card usage, at no extra
ticket items cost
• Ability to run targeted
campaigns - seasonal, • Convenient integration • Automation of EMI Offer
new product launches, with Manufacturer sales processing and
incentives on slow- strategy at minimum settlement
moving goods or high- operational effort
• Access to “off us”
margin products
• Rapid check out process transactions at the
• Convenience & control of Retailer
• Opportunity to integrate
launching and editing EMI
directly with POS • New income streams
Offer strategy in real-time
application from financing charges
• Complete MIS for
• Differentiated offer to the
performance evaluation
cardholder
9

10. Agenda
• Instant EMI Solution
• Plutus Credit/Debit Acceptance at the PC POS
10

11. Introducing Plutus, our credit & debit processing application
for the PC POS
How It Works
• Solution runs on existing
PC-based POS
• Merchants install Plutus via
CD and guided installation
interfaces
11

12. Plutus Features Summary
Certified by major Bank Accepts all payment Best-in-class security
Acquirers, and Visa instruments features
• ICICI, HDFC, AXIS, • Cr/Dr • 3DES data encryption
HSBC Global Payments, • Pin-based from swipe
Citibank, SBI • EMV • User access
• Amex • Mobile management
• Visa PCI, EMV • PPC/GV • TID licensing and key
• Contactless management
• Input device control
Only PC-based product - Integrated with leading
Value-added features
replaces EDC POS peripherals
• Higher security • Plutus Multi-acquirer - • Card readers - MagTek,
• Flexible connectivity - route transactions to AMDL, Wincore
CDMA, VPN, VSAT, IP preferred Acquirer • Bar code scanners
• Integrated with Biller - • Plutus Secure - Bank- • PED
manual data entry certified IP connectivity • Smart Card reader
• Touchscreen enabled • Transaction • Printers - OPOS,
• Batch reporting Reconciliation - central Windows
• Supports split data warehousing &
transactions management
12

13. Key value drivers of Plutus - At A Glance
1 Replace EDC terminals
•
• Eliminate dial-up charge for cr/dr transactions, and landline charges for each EDC terminal
• Switch to always-on, high speed internet processing
• Remove counter clutter
•
2 Streamline operations at the POS
• Reduce need for cashier training
• Automate data entry by integrating Biller and cr/dr payment transaction
• Eliminate cashier manual data entry, and increase transaction speed
•
3 Centralize transaction routing
• Eliminate cashier decision-making
• Extract favorable MSF terms from Acquirers for high transaction volumes
• Change routing rules (Acquirer strategy) centrally at the touch of a button - no retraining of cashiers required
•
4 Leverage Transaction warehousing and automatic reconciliation
• Digitize & automate reconciliation of POS settlement and Acquirer payment advice
• Leverage rich MIS, including Acquirer-level transaction analysis and quarterly audit reports
• Centralize POS-level alerts, e.g., unsettled POS
• Save cashier time
5 Rely on highest Security standards
•
• End-to-end PCI Compliant solution eliminates need for PCI certification of merchant’s POS or network or data
center
• EMV-compliant card acceptance through Pin Entry Device integration
13

14. 1
Plutus replaces EDCs - and their associated
telecommunication cost
EDC Functionality Plutus Scenario
• Every Cashier counter must have EDC • NO need for EDC - Plutus is a software
application which can run on any Windows
based PC or PC-POS
• Every EDC must have PSTN telephone • NO need for PSTN lines - Plutus can support
line transaction processing through existing
- Assuming Rs 1 per call, and 2000 broadband connection
transactions per month in each store • To make transaction secure and acceptable to
- Plus Rs 150 for landline rental for Visa / Master and AMEX, Plutus comes with
each EDC terminal, and 3 EDC PA-DSS approved VPN connection
terminals per store - Rs 150 for Secure VPN Plutus connection
- => Monthly telco costs are Rs 2650 for 3 POS = Rs 450
- Plus monthly internet cost of Rs 200
- => Monthly telco costs are Rs 650, a
savings of Rs 2000 per store per month
• In case of acquiring by multiple banks, • All acquiring banks are available in single
multiple EDCs required at every till, application
resulting in clutter • Axis Bank, ICICI, HDFC, Citi, HSBC, AMEX
14

15. 2
Second, Plutus streamlines operations at the POS
EDC Functionality Plutus Scenario
• EDC cannot be integrated with biller • Intuitive Windows-based interface limits training
applications on POS of cashiers and reduces human error
• Can be easily integrated with any biller
application, using Windows based COM API
• Workflow automation reduces overhead, speeds
time to resolution
• Cashier manually enters amount in • Transaction Amount is passed by biller directly
EDC, leading to data entry errors to Plutus. No data entry possible
• EDC dial up is slow, resulting in longer • Faster transaction times through automation and
queues faster connectivity reduces queuing time
15

16. 3 Third, centralized transaction rules allow the merchant to
optimize acquiring strategy without relying on cashiers
EDC Functionality Plutus Scenario
• Manual decision by cashier to • Plutus selects Acquirer based on rules
select most optimal acquiring bank • Rules are set centrally at HO - not by the
(for example, lowest MSF rate) cashier, creating real savings on MSF rates
• Limited ability to enforce complex • Complex rules - for example, on-us versus
rules - based on cashier’s off-us optimization; time-based; default
judgment acquiring - can be set using intuitive
interfaces
• Cashier training is required to • No cashier training required
route transactions to most suitable • Rule changes are propagated in real-time
acquiring banks in the field
16

17. 3
Multi-Acquirer solution ensures transactions are routed
to on-us Acquirer with favorable MSF rate
Single Acquirer Solution ~70% of transactions
are routed to V/MC for
off-us settlement
Issuer 1
QuickTime™ and a
decompressor
are needed to see this picture.
POS Single Acquirer/ Visa/Master- Issuer 2
Issuer card Gateway
Issuer 3
Multi Acquirer Solution Only ~20% of
transactions are
routed through V/MC
for off-us settlement
Acquirer/Issuer 1
QuickTime™ and a
decompressor
are needed to see this picture.
Other Issuer
POS Acquirer/Issuer 2 Visa/Master-
card Gateway
~80% of transactions
are routed directly to
Acquirer.Issuer for on-
us settlement Acquirer/Issuer 3
17

18. 4 Lastly, Transaction Aggregation and Reconciliation
eliminates paper-based reconciliation and reduces error
EDC Functionality Plutus Scenario
• Each transaction is deleted upon • Transactions can be stored in TRM for whatever
settlement period required
• Centrally accessible user interfaces render
transactions volumes, settlement and reconciliation
status and allow users to search by zone, store,
POS, transaction, etc.
• Settlement is controlled by cashier, • Central user interfaces show alerts for unsettled
and often overlooked - payments batches
are settled late
• Reconciliation between settlement • Reconciliation of each batch with bank’s payment
reports and banks’ payment advice is automatic
advice is manual and labor • Disputes are flagged and entered into work flow for
intensive easy resolution
18

19. 4
TRM centralized payment advice reconciliation &
workflow tools
1.Frees up
cashier’s time
2.Eliminates
manual errors
3.Speeds
quarterly
audits
• Centralized reconciliation of settlement and payment advice
• Digitization of statements
• Integration into automated accounting and dispute resolution
workflow
19

20. 5
Security: current POS devices & networks are insecure
Component Security Concerns
POS device • Track data encryption from the point of card swipe
Dial-Up • “Sniffing” - credit card data is transmitted in plain text and can
connectivity easily be intercepted
CDMA, VPN or • No end-to-end security - reliant on retailer LAN to secure data
VSAT networks at POS before transmission outside of store
Storage • Sensitive data resides in central data, providing hackers with a
single point of attack - “jackpot” scenario
Business • User access poorly controlled, allowing capture of credit card
processes data
20

21. 5
Plutus Secure application enables transaction processing
via broadband - PCI PA DSS certified
Transaction Process Flow with
Plutus Secure
Broadband
PC-based POS in Bank Payment
Connection on Data Centre
Store Switch
Public IP
• Secure card swipe • Transmission of • Data transformation to • Transaction
• Data packet encryption encrypted data packet in bank protocol authorization
secured channel
Faster transactions, with higher
Security at lower connectivity cost
21

22. Proposed Architecture: Plutus with Secure Internet
connection to Banks
Secure Processing via Internet
• TRM stores masked data for
transaction management
• Automatically reconciles with
Banks’ payment report
• Data encrypted and
transmitted securely via
broadband
• End-to-end PCI Certified -
merchant’s network
requires no certification
• Rule Configurator
sets routing rules
at POS level
22

23. Our Contact Details
We would be more than happy to demonstrate
the solution and offer a FREE trial
http://pinelabsblog.com
contact@pinelabsblog.com