Mobile marketing strategies brochure


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Mobile marketing strategies brochure

  1. 1. From the organisers of: 20-21 November 2012 Millennium Gloucester, London Effectively leveraging the mobile channel to engage your audience Hear how these companies as well as many many more have leveraged the unique and multi-faceted mobile marketing channel to engage with their consumers and optimise their revenue.
  2. 2. 5 ReASonS To ATTenD Here are the top 5 reasons why mobile marketing moguls will be meeting in London this November: 1 Hear how globally successful brands including Waitrose, Clarks, Savills, Amnesty International and Visa UK are leveraging this unique and multi- faceted channel to drive customer engagement and optimise revenueInternet World is proud to bring 2 find out about new and emergingyou Mobile Marketing Strategies technologies and the impact thatwhich will provide you with all these will have on the strategiesthe information you need to that you have in place including new generation handset devices and themake sure that you get a slice of availability of 4Gthe £4.5 billion expected to bespent via mobile devices by UK 3 Gain the know-how needed toconsumers in 2012. develop an effective business plan around mobile marketing includingHear from cross-industry experts the tricky topic of measuring ROIwho are using the multi-facetedmobile marketing channel effectively,discuss what can be expected to 4 Hear cutting-edge case studies from experts who have savoured themake your consumers tick in the success of using this marketingcoming months as well as years channel effectively including howand network with your peers over developed andthe course of these jam-packed launched their iPhone app whichtwo days. grew to 1.6 million downloads in under a year 5 Discover how to bring in real moneyFrom the organisers of: via the mobile channel; keep up with the trends in mobile payments; encourage repeat usage and multi- purchases via mobile; integrateBrought to you by: Supported by: mobile into your overall marketing strategy and track and evaluate the impact of your mobile marketing Register online today, visit
  3. 3. Conference PRoGRAMME DAY ONE - Tuesday 20 November 201208:00 Registration and welcome refreshments 12:40 Lunch08:50 Chairman’s opening remarks 14:00 Understanding mobile analytics and optimising CRM through your mobile channel n Identifying how to integrate both social and09:00 Keynote Address business data to get a complete picture of the Integrating mobile into the multi-channel customer from across all touch points strategy n Collating, feeding back and leveraging information This session will set the scene for the two days such as open rates and click throughs ahead. It will provide you with an overview of the n Assessing the value of social media and whether different ways in which mobile marketing can help it can be measured tangibly you engage with your target audience and how n Evaluating different analytics systems and you can build a brand in the mobile channel that CRM systems can be integrated into your overall marketing n Determining how to effectively use what you are strategy. seeing in your analytics 14:40 Optimising your mobile website and mobile SEO09:45 Predicting future consumer trends and n Understanding what makes an effective mobile understanding how to prepare for these website n Understanding how consumers will use mobile to n Developing compelling content for your website interact with companies in the future in terms of n Determining how to effectively leverage • Money and payments responsive web design • Buying habits and shopping on and off-line n Optimising your mobile SEO • E-commerce n Justifying the expenditure n Forecasting the role that social media will play n Comparing current versus predicted social, digital 15:10 Afternoon refreshments and mobile engagement n Assessing company strategies and evaluating their 15:40 Mobile payment solutions – evaluating effectiveness the options n Determining what changes will need to be made n Identifying and evaluating the solutions on offer both in terms of strategies as well as systems n Exploring their platform functionality n Understanding their frameworks and models10:40 Morning refreshments n Assessing the verification requirements n Determining how to provide a secure environment11:10 Managing changing technology n Predicting where we are heading in terms of technology 16:20 Understanding the European Cookie Law and its • New generation handset devices impact on mobile marketing • 4G and its availability n Understanding the new e-Privacy guidelines and • New platforms – what is the next big thing? what they mean for your mobile marketing strategy n Understanding how you can deliver and manage n Evaluating the impact that these new guidelines rich media across the different platforms and how could have on the consumer experience and you can ensure that your product always looks consumer engagement the same n Identifying how to effectively implement these n Determining what new technologies will mean for new guidelines across the future of shopping • Mobile messaging and SMS n Examining what companies are doing to keep up • Mobile websites with changing technology • Apps • QR and barcode scanning11:50 Measuring the ROI of your mobile marketing • NFC and contactless payment strategy and its impact on your businesses bottom-line n Understanding how to measure the ROI of 17:00 Chairman’s closing remarks your strategy n Determining how to track and report your success 17:10 Close of Day One n Overcoming the technical issues of monitoring and measuring campaign effectiveness For more information visit
  4. 4. ConfeRenCe PRoGRAMMe DAY TWo - Wednesday 21 November 201208:30 Welcome refreshments 14:00 Case Study Developing an app with QR codes and09:00 Chairman’s opening remarks augmented reality find out about Kew Garden’s app and its use09:10 Panel Discussion of augmented reality and a QR reader to Evaluating different mobile marketing channels optimise the customer experience. and their pros and cons with regards to engaging effectively with your target audience 14:30 Case Study n Discussing the pros and cons of different mobile marketing channels with regards to what you need QR Codes Usage – A success story to achieve Hear how a leading brand are using AR tags to • Apps optimise their marketing strategy and extend • Mobile social media their reach. • Websites • Texts 15:00 Afternoon refreshments • Location Based Services • QR codes 15:30 Case Study n Analysing consumer trends and determining what type of consumers use the different channels Using augmented reality and reaping n Understanding how to determine the best channel the benefits for you Augmented reality has taken over the mobile n Measuring the challenges and benefits of working space. Hear why from this inspiring case study. across all the different channels and developing an integrated solution 16:00 Case Study Near Field Communication Technology:09:50 Case Study Best Practice Leveraging a mobile website to engage find out how to maximise your sales and more effectively with your consumers generate new business through the use of near Hear two exciting new case studies from the field Communication Technology. experts behind Clarks’ highly successful m-commerce site and British Gas’s mobile website. 16:30 Chairman’s closing remarks10:40 Morning refreshments 16:40 Close of Conference11:00 Case Study Making an app work for you “As mobile usage continues to rise an effective find out how developed mobile marketing strategy will be vital to anyone and launched their iPhone app which grew to hoping to take advantage of the space. At Mobile 1.6 million downloads in just under a year. Marketing Strategies we will discuss practical ways you can use mobile marketing effectively, including11:40 Case Study how we achieved 1.6 million app downloads in under a year.” Integrating mobile into the Museum of Daniel Bower, Director of Product, London’s marketing strategy Hear how the Museum of London has used apps and augmented reality to engage potential “By 2015, companies will generate 50% of web visitors and re-position the brand. sales via their social presence and mobile applications” Gartner12:00 Case Study Texting to ensure success find out how to target your customers and “If you’re not active in creating mobile effectively increase your reach by listening to experiences and campaigns, you can bet your more an expert share their story on using an agile competitors are. The arguments for increased SMS campaign. investment in mobile marketing have been won in many companies, so it’s great to be involved in the discussions now they’re turning to strategy and12:20 Lunch emerging best practices for mobile marketing.” Dr. Dave Chaffey, Digital Marketing Author, Consultant and Trainer, CEO, Smart
  5. 5. InDUSTRY eXPeRT SPeAKeRS InCLUDe: Dr. Dave Chaffey Neil Swanston Daniel Bower Orla Carroll Digital Marketing Author, Mobile experience Manager Director of Product Head of Marketing and Consultant and Trainer, Ceo British Gas eBusiness, Fáilte Ireland Smart Insight @BritishGas @danielbower @Failte_Ireland @DaveChaffey Mark Challinor Alex Murray Rupert Levy Miles Lewis Director of Mobile Platforms Web and Multichannel Head of Corporate online VP Advertising Sales Telegraph Media Group Development, Waitrose Marketing, Savills Shazam Entertainment @challinor @waitrose @Savills @Shazam PLUS Hilary Large Nick Farrington-Day Stuart Magowen Antony Robbins Head of Marketing m-Commerce Manager Head of Mobile Director of Clarks MCR Communications @Betfred @clarksshoes @Betfred Museum of London @MuseumofLondon Jonathan Vaux Owen Pringle Natasha Waterson Senior Vice President, Director, Digital Senior Producer, Mobile Market Strategy Communications Services, Kew Gardens Visa UK Amnesty International @kewgardens @VisaEuropeNews @amnesty DeLeGATe RATeSFull conference £795 + 20% VAT One day only £340 + 20% VATMissed our early bird rate but would like to hear about how you can save? Contact us on+44 (0) 20 7291 8039 today. The saving offers are limited so don’t hesitate to get in touch!Please note up until 30 days before the conference takes place, payment can be made by credit card orinvoice then payable by credit card or bank transfer. After 30 days before the conference, all bookingsmust be paid by credit card. Group booking rates are also available – please contact us on +44 (0) 20 7921 8039 to find out more. WAYS To ReGISTeR online: Tel: +44 (0) 20 7291 8039 email: