RUSSIAN MOBILE AUDIENCE *• Number of active mobile users increased from 36 mln. to 65 mln. during 2012 year;• 41% of smartphone users go to mobile Web everyday;• The volume of smartphones sales increased by 57% during 2011-2012 year;• The volume of tablets sales increased by 100% during 2011-2012 year;• 52% of users use their smartphones for searching through Web;• On the average every user downloaded about 19 applications to the smartphone;J’son and Partners Consulting forecasts that mobile web trafficwill increase in 4 times for next 2 years.*Based on the results of “Mobile Web in Russia” report made by J’son and Partners Consulting specially for Google in November 2012.
OUR AUDIENCEPlus1 WapStart – the largest Russian mobile ad network – accessto millions of people, personally to everyone. NETWORK CAPACITY NETWORK AUDIENCE 3.6 bln. 20 mln. IMPRESSIONS MONTHLY UNIQUE VISITORS MONTHLYWapStart is the first company who began to workat Russian mobile ad market.
MOBILE AUDIENCE 3% 2% 1% 16% AGE 18-24 LOCATION 25-3416% 36% CITY 35-44 SUBURD 45-54 COUNTRY 55+ 3% 4% 29% 97% 17% INCOME MORE 2 300$/M 13% 1600-2300$/M 1000-1600$/M 16% 300-1000$/M LESS 300$/M 14% 6% 18% NO ANSWER 9% 29% EDUCATION 9% EMPLOYMENT HIGHER/PH.D. OWNER20% BACHELOR FULL TIME SECONDARY PART TIME LOWER SECONDARY DO NOT WORK 60% 64%
WHY IS MOBILE ADVERTISING? Personally Interactively Notably AvailableIndividual access Ability to click, get discounts, The size of the mobile banner Low ”entry threshold”, to the consumer. find on a map, and many is up to 30% the price is determined other types of interaction. of the phone screen. by the advertiser.
TARGETING OPTIONS An important advantage of the advertising network to individual sites is the opportunity to gather information about each user from multiple sources. Reach your target audience through Plus1 WapStart: LOCATION SMARTPHONE CARRIER OS MODELBehavioral model of our targeting helps to reach your consumers more accurately.
TARGETING OPTIONSYou can also choose from different categories,in which our partners sites divided.• News, information, sports,• Portals• Download, software, music• Communication, dating• Commerce• Services• Entertainment• Adult content
OUR PUBLISHERSMOBILE WEB SITES MOBILE APPLICATIONS WEB SITES* WITH MOBILE VISITORS*Scaling technology for ad banner, depending on screen size, will effectively monetize mobile traffic at any web-site.
OUR PUBLISHERSAND THOUSANDS OF MOBILE WEB SITES AND APPS
GLOBAL PARTNERSWE CAN CATCH YOUR CLIENT AT ANY PLACE IN THE WORLD!
RICH-MEDIA THE FIRST IN RUSSIAN MOBILE WEB You can click on the banner to open the full screen banner. • you can open the banner over the texts; • you can customize the color; • you can rotate the image; • you can do some actions in the banner and you will stay on the same mobile Web page; • you can write a feedback; • you can go to the main promotional page. • high CTR; • attractive to the user; • a lot of time to discover the product.WITH THE NEW MOBILE AD FORMAT WE ARE TRYING TO REACH OUR AIMS IN ANOTHER WAY! RICH MEDIA IS ABSOLUTELY AMAZING!
MOBILE WEB SITE FOR FREE*GARNIER.WAPZONE.RU SVYAZNOY.WAPZONE.RU*Mobile promo-site – 3-5 pages.
PROMOTION OF THE IPHONE APPLICATION SAMPLE AD CAMPAIGNSBELIY VETER DIGITAL – ONE OF THE LARGESTDIGITAL RETAILERS IN RUSSIA.Goals of advertising campaignPromotion of the iPhone application which allows to purchase the digital products.The main goal – 11 000 app downloads.MechanicsPromotion in the Plus1 WapStart ad network of the mobile banners which redirected toApple AppStore, where you were able to download the application.CPC based graphical banners (MMA standards).Targeting: Russia, iPhone.ResultsThe campaign’s goal was reached in 2,5 months.33 000 clicks and 11 000 downloads.Conversion rate – 33%.Average CTR – 0,45%.
PROMOTION OF THE IPHONE APPLICATIONSAMPLE AD CAMPAIGNS The banking segment connects with the consumers through mobile banking systems and mobile payments! To be in this channel – to be in the trend! Tinkoff Bank / VTB24 / UniCredit Bank / Alfa-Bank “Tinkoff Platinum” credit card Conversion rate – 10-13%
PROMOTION OF THE IPHONE APPLICATION SAMPLE AD CAMPAIGNSGarnier – global cosmetics company.Goals of advertising campaignPromotion of the “Pure Active” product on theRussian market. The main goal - 6,000,000 adimpressions with the 0,2% CTR rate.MechanicsDevelopment of the mobile promotion page.CPC based banners, both text and graphical(MMA standards), which redirect to mobilepromo page.Targeting: Russia, no adult.ResultsBanners were shown 6,000,000 times with the 0,25% CTR rate.
PROMOTION OF THE IPHONE APPLICATION SAMPLE AD CAMPAIGNSMake your day with Volkswagen Scirocco and Volkswagen Golf GTI!
THE LARGEST MOBILE AD NETWORK IN RUSSIA AND CIS!WHEN WILL WE START?Sales departmentT.: +7 (495) 223-06-14 Follow us on:E-mail: firstname.lastname@example.org://www.wapstart.ru/en/http://www.plus1.wapstart.ruAlways glad to cooperate!