Here is the Basic of digital markeitng which will cover what are the difference between Marketing, advertismnet, promotion, branding and sales also explains what is SERP, Types of results and SEO.

1. Get Digital with LAVINA GOYAL
Make India Digital
Digital Marketing

2. Lets Create Your Base

3. 1. Marketing
2. Advertisement
3. Promotion
4. Branding
5. Sales
6. Traditional Marketing
7. Digital Marketing
Do you Know The difference Between

4. Marketing
• Marketing is selling of products or services.
• Action taken for selling our product & services.
Kind/Styles of Marketing
• ATL: Above The Line
• BTL: Below The line
• TTL: Through The line

5. Advertisement
• Advertisement is a subset of marketing.
• It is an announcement in public for increasing brand awareness.
Example: Banners, flex, flyer

6. Promotion
• Promotion is also a subset of marketing.
• It is an announcement in public for grabbing customers.
Example: End of seasonal sale, offers

7. Branding
• A brand is a name, logo, design, symbol, tagline or any other feature
that identifies one seller's good or service as distinct from those of
other sellers.

8. Sales
• When you handover your product or services to your target audience.

9. Traditional Marketing
• Traditional Marketing is an old method of selling of products or services.
Example: pamphlets, flyers, billboards, TV ads, radio ads, print advertisements, newspaper ads,
etc.

10. Digital marketing
Digital marketing is selling of product and services with the help of internet.
Example: Online Banner, Search Engine Ads

11. TECHNIQUES OF DIGITAL MARKETING
DM
PAID
SEM
MOBILE
MARKETING ASM
EMAIL
MARKETING
SMM
FREE
SEO
ASO SMO ORM

12. Factors Of Marketing
Reach Target Price ROI

13. Reach:
• Numbers of unique people see your ad.
Target:
Aim of an attack.
Price:
• Amount we want to spend on our ads.
ROI:
• ROI stands for return on investment.
• Return which we will get after our marketing

14. WHAT ARE SEARCH ENGINE AND WHAT ARE
BROWSERS ??

15. BROWSERS AND SEARCH ENGINES

16. How Search Engine Works?
• Search engine works on the basis of three components:
Crawler
Indexer
Search Interface
• Crawler: Also known as “Robot”, “spider” or “web crawler”
- It collect data from hundred of millions of web pages that exist.
• Indexer: Collect data from crawler and categorize them based on there
content.
• Search Interface: With which user can access the search engine.
- Mediator between user and search engine.

17. Example:
• You build an Library
WHAT WE NEED?

18. 1. Location
2. Collect data/ books
3. Temporary Storage
4. Categorization
5. Result
Search engine is a kind of library

19. HOW SEARCH ENGINE WORKS?

20. WHAT SEARCH ENGINE ALGORITHM SEARCH IN
YOUR WEBPAGE
1. Word
2. Tittle
3. Link
4. Words in link
5. Reputation

21. HOW DO YOU CHECK LAST CRAWLING AND
INDEXING OF A WEBSITE?
• Cache: (last crawled)
• Site: (pages indexed)

22. WHAT IS SERP?

23. TYEPS OF RESULTS AT SERP?
1. Organic result
2. Ad/ paid result
3. Image result
4. Video result
5. News result
6. Local results
7. Shopping result
8. Map result
9. Books result
10.Flight result