1) ABN AMRO conducted an investigation into data quality issues in 2015 which identified 700 issues clustered into 7 themes, with a focus on improving customer and reference data. 2) To address these issues, ABN AMRO developed a future state architecture detailing how to better manage reference and customer data through a unified approach. 3) Several challenges in resolving data quality issues quickly were identified, including the need to better share common data across business units, define consistent data meanings, and identify single sources of truth for critical data elements.