The document provides specifications and guidelines for different types of Facebook ads, including dimensions, formatting, and best practices. It outlines standards for ads appearing in the News Feed, right column on desktop, and right column on mobile. Standards are defined for photos, videos, text, links, offers, events, and more. Major changes announced include larger ad formats for the desktop right column starting June 24 and retirement of the small right column format by September 1.
Actualización de las especificaciones de los anuncios de Facebook a 18 de marzo de 2014. Están todos los tipos de anuncios que se pueden hacer, además de su tamaño, los caracteres de texto permitido y el tamaño de imagen recomendado para subir.
Si haces compañas de anuncios en Facebook: Esto te interesa.
Actualización de las especificaciones de los anuncios de Facebook a 18 de marzo de 2014. Están todos los tipos de anuncios que se pueden hacer, además de su tamaño, los caracteres de texto permitido y el tamaño de imagen recomendado para subir.
Si haces compañas de anuncios en Facebook: Esto te interesa.
Facebook Ad Changes & Updates - 10 Sept 2013Candace Newton
10 September 2013: Launch of new ad formats and interface updates. Advertisers won’t be able to upload images in the new formats until September 10. Ads already running as of September 10 in the existing formats will continue to run, even if they don’t conform to the new specs. We will also start rolling out the ability to target by individual placement (News Feed mobile, News Feed desktop, Right column) on this date. For Power Editor and API, this means adding the ability to select right column only for placement. For the ads create tool, it means allowing advertisers to opt out of ads in News Feed or the right column. We will start rolling out the Power Editor and API capabilities on September 10, then expand to the Ads Create tool in the following weeks.
Google ads fundamentals- Earn Money from Google AdsAchoudhury Bngn
It provides information about the basic and intermediate aspects of online advertising and Google Ads.Google will serve ads on web pages that are based on the specific content of that web page.
Highlights the key specifications to remember while setting up paid media campaigns across different platforms:
- Banner Size: Different ad platforms have different Ad types and all of them have unique banner size based on the purpose of the ad
- Text: Copies play an important role in digital media advertising. Copies should be crisp, informative, action oriented and well within the character limit
- Search Copies:A good search copy is where the keywords targeted is being used in the Text along with correct call to action and extensions
- Video Ads: Video Ads are the most engaging and format with maximum recall value. Knowing ideal length of these videos along with right messaging completely determines the effectiveness of any video campaign
This presentation covers the main formats used today in social media for advertising (mainly paid media). Here you'll find all the specs needed to develop a creative roadmap for your social media paid advertising strategy. SOmetimes it's hard to understand where to use what, and god I know it! Feel free to share and use it widely in your day to day work.
earch engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
In this guide, you'll learn an overview of search engine marketing basics as well as some tips and strategies for doing search engine marketing right.
aBeansTalkSocial.com's Quick View on Social Media Image Sizes 2016aBTSocialUniversity
Images on Social Media have become so important for engagement. Top Business Owners and Entrepreneurs like to tap into some tips about posting images to confirm their Graphic Artists, Web Designers and Social Media Managers are up-to-date.
This presentation aims to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels in a more efficient manner and optimise the overall spending.
Social media is fueled by the sharing of visual content. Some platforms, like Instagram, Pinterest, and Tumblr are built almost exclusively around visual content. So, if you’re seeking to gain visibility for your business via social media networks it’s important to know how to use images to their best effect.
Actualización de Facebook de los productos que ofrecen para hacer anuncios en su red social, actualizado a finales de marzo de 2014.
Hace hincapié en el formato que desaparece el 9 de abril (standalone Sponsored Stories) y repasa todos los formatos de anuncio que prevalecen.
Lo más interesante del documento es la sección de "How to achieve your business goals with Facebook ads" que da una explicación de como conseguir los objetivos empresariales con Facebook ads. Básicamente es una buena guía de como crear anuncios que funcionen.
Este documento es una amplicación de las especificaciones de formatos de anuncio que publicamos hace una semana: <a>Especificaciones anuncios Facebook (actualizado a 18/marzo/2014)</a>.
Muy interesante echarle un vistazo, aunque como todos los documentos oficiales de Facebook esté en inglés.
What are Facebook Ads and how do they work? This guide explains the different types of Facebook advertising and how to leverage them to make an impact on your company's internet marketing strategy.
Facebook Ad Changes & Updates - 10 Sept 2013Candace Newton
10 September 2013: Launch of new ad formats and interface updates. Advertisers won’t be able to upload images in the new formats until September 10. Ads already running as of September 10 in the existing formats will continue to run, even if they don’t conform to the new specs. We will also start rolling out the ability to target by individual placement (News Feed mobile, News Feed desktop, Right column) on this date. For Power Editor and API, this means adding the ability to select right column only for placement. For the ads create tool, it means allowing advertisers to opt out of ads in News Feed or the right column. We will start rolling out the Power Editor and API capabilities on September 10, then expand to the Ads Create tool in the following weeks.
Google ads fundamentals- Earn Money from Google AdsAchoudhury Bngn
It provides information about the basic and intermediate aspects of online advertising and Google Ads.Google will serve ads on web pages that are based on the specific content of that web page.
Highlights the key specifications to remember while setting up paid media campaigns across different platforms:
- Banner Size: Different ad platforms have different Ad types and all of them have unique banner size based on the purpose of the ad
- Text: Copies play an important role in digital media advertising. Copies should be crisp, informative, action oriented and well within the character limit
- Search Copies:A good search copy is where the keywords targeted is being used in the Text along with correct call to action and extensions
- Video Ads: Video Ads are the most engaging and format with maximum recall value. Knowing ideal length of these videos along with right messaging completely determines the effectiveness of any video campaign
This presentation covers the main formats used today in social media for advertising (mainly paid media). Here you'll find all the specs needed to develop a creative roadmap for your social media paid advertising strategy. SOmetimes it's hard to understand where to use what, and god I know it! Feel free to share and use it widely in your day to day work.
earch engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
In this guide, you'll learn an overview of search engine marketing basics as well as some tips and strategies for doing search engine marketing right.
aBeansTalkSocial.com's Quick View on Social Media Image Sizes 2016aBTSocialUniversity
Images on Social Media have become so important for engagement. Top Business Owners and Entrepreneurs like to tap into some tips about posting images to confirm their Graphic Artists, Web Designers and Social Media Managers are up-to-date.
This presentation aims to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels in a more efficient manner and optimise the overall spending.
Social media is fueled by the sharing of visual content. Some platforms, like Instagram, Pinterest, and Tumblr are built almost exclusively around visual content. So, if you’re seeking to gain visibility for your business via social media networks it’s important to know how to use images to their best effect.
Actualización de Facebook de los productos que ofrecen para hacer anuncios en su red social, actualizado a finales de marzo de 2014.
Hace hincapié en el formato que desaparece el 9 de abril (standalone Sponsored Stories) y repasa todos los formatos de anuncio que prevalecen.
Lo más interesante del documento es la sección de "How to achieve your business goals with Facebook ads" que da una explicación de como conseguir los objetivos empresariales con Facebook ads. Básicamente es una buena guía de como crear anuncios que funcionen.
Este documento es una amplicación de las especificaciones de formatos de anuncio que publicamos hace una semana: <a>Especificaciones anuncios Facebook (actualizado a 18/marzo/2014)</a>.
Muy interesante echarle un vistazo, aunque como todos los documentos oficiales de Facebook esté en inglés.
What are Facebook Ads and how do they work? This guide explains the different types of Facebook advertising and how to leverage them to make an impact on your company's internet marketing strategy.
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
Facebook: Your Secret Weapon for a $1 a day. The presentation given by Dennis Yu and Alex Houg of Portage at the Social Media Rockstar event on September 22nd in Willmar, MN.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
2. Note: starting on June 24, advertisers will have the ability to run larger ads in the right column of
Facebook. Ads in the small and large formats in the right column will be able to run until
September 1, when we will stop supporting the small format completely.
3. Facebook Ads: reach your audience across devices
Sponsored
Right-hand side on FacebookNews Feed desktopNews Feed mobile
4. What’s a Facebook ad?
Right column on Facebook
(large design)
News Feed desktopNews Feed mobile
Your business
Your message
Your visual assets
Includes photos ,
videos
The action your want
people to take with
your ad (optional)
Includes Like, Get
Offer, Join Event,
Install app
Right column on Facebook
(small design)
5. Facebook Ads always show in the most engaging way possible
Ads shown to people who are
connected to your business display
content in the following manner.
Ads shown to people who aren’t
connected to your business, they’re
labeled “Suggested Post”.
Ads shown to people who aren’t
connected to your business but who
have friends who are connected will
show social information.
6. Types of social information
There are different types of social information that can be surfaced to people whose
friends have connected with your business.
Social information when a friend is
connected with your Page
(e.g. “Jessica Watson likes [Page Name]”)
Social information when a friend liked a
post from your Page
(e.g. “Jessica Watson likes this”)
Social information when a friend
commented on a post from your Page
(e.g. “Jessica Watson commented on this”)
Social information when a friend shared
a post from your Page
(e.g. “Jessica Watson shared [Page
Name]’s [post type]”)
8. Text: “Safe zone” of 500 characters, remainder
truncated
Image aspect ratio: Up to 4:3 at a max height of
394 px (depends on specs of uploaded image)
Image specs in ad: Up to 470x394px (will scale if
width exceeds 470px or height exceeds 394px)
Ads in News Feed may not include images
comprised of more than 20% text
Image specs if multi-photo story:
• All multi-photo stories will honor the
orientation of the first photo in the series.
• For additional specs, see: http://fbrep.com//
guides/Facebook_Multi-photo_One-sheeter.pdf
Text: ”Safe zone” of 110 characters,
remainder truncated (cut off at ~3
lines if unusual spacing)
Image aspect ratio: Up to 1:1 at
tallest (depending on specs of
uploaded image)
Image specs in ad: Up to 618x618 px
(will scale to fit longest edge at 618
px)
Ads in News Feed may not include
images comprised of more than 20%
text
Text: “Safe zone” of 90 characters,
remainder truncated
Image aspect ratio: 1.91:1
Image specs in ad: 254x133 px
Note: In the week of June 23, all new
Photo ads set up to run across News
Feed and the right column that do not
match the 1.91:1 aspect ratio will be
cropped automatically using facial
recognition or at the center of the
photo if the image does not contain
people..
Text: “Safe zone” of 90 characters,
remainder truncated
Image aspect ratio: Up to 1:1 at tallest
(depending on specs of uploaded image)
Image specs in ad: Up to 120x120 px
(will scale to fit longest edge at 120px)
Drive awareness and engagement of your message with an image
Photo ad
Recommended specs (for all displays):
• Text: 90 characters
• Image specs: 1200x900 px
• Image ratio: 4:3
News Feed desktop News Feed mobile
Right column
(large format - desktop only)
Right column
(small format – desktop only)
9. Text: “Safe zone” of 500 characters, remainder
truncated
Thumbnail aspect ratio: 16:9
Image specs in ad: 470x265 px
Max video size, length: 1 GB, 20 min
Recommended video specs: 16:9 aspect ratio,
1080 resolution, .mov file format (.mp4 and .avi
also supported), file size less than 1 GB.
Text: ”Safe zone” of 110 characters,
remainder truncated (cut off at ~2.5
lines if unusual spacing)
Thumbnail Image aspect ratio: 16:9
Image specs in ad 560x315 px
Max video size, length: 1 GB, 20 min
Recommended video specs: 16:9
aspect ratio, 1080 resolution, .mov file
format (.mp4 and .avi also supported),
file size less than 1 GB.
Text: “Safe zone” of 90 characters,
remainder truncated
Thumbnail Image aspect ratio: 16:9
Image specs in ad: 254x143 px
Max video size, length: 1 GB, 20 min
Recommended video specs: 16:9
aspect ratio, 1080 resolution, .mov file
format (.mp4 and .avi also supported),
file size less than 1 GB.
Text and video specs identical to small
format ad
Thumbnail Image aspect ratio: 16:9
Image specs in ad: 128X72 px
Drive awareness and engagement of your message with a video
Video ad
Recommended specs (for all displays):
• Text: 90 characters
• Image specs: 1200x675 px
• Image ratio: 16:9
News Feed desktop News Feed mobile
Right column
(large format - desktop only)
Right column
(small format – desktop only)
10. Text: “Safe zone” of 500 characters,
remainder truncated
Text: “Safe zone” of 500 characters,
remainder truncated
Text: “Safe zone” of 90 characters,
remainder truncated
Drive awareness and engagement with a message
News Feed desktop News Feed mobile Right column (desktop only)
Text ad
Recommended creative:
• Text: 90 characters
Note: Driving awareness of your message with a photo or video are recommended over text.
Text ads are not supported in the larger format in the Right Column of Facebook.
11. News Feed desktop News Feed mobile
Right column
(large format - desktop only)
Right column
(small format – desktop only)
Post Text: “Safe zone” of 500 characters,
remainder truncated
Link headline, display link & description:
• Link headline: 1-2 lines (depending on length)
• Display link: 1 line
• Description: 2-3 lines (depending on title
length)
Image aspect ratio: 1.91:1
Image specs in ad: 470x246 px
If the uploaded image is smaller than 470x246
px, then it will render as 154x154 or 90x90 px (the
largest available size)
Ads in News Feed may not include images
comprised of more than 20% text
Post Text: ”Safe zone” of 110 characters,
remainder truncated (cut off at ~2.5 lines if
unusual spacing)
Link headline, display link & description:
• Link headline: 1-2 lines (depending on
length)
• Display link: 1 line
• Description: Up to 1 line (depending on
title length)
Image aspect ratio: 1.91:1
Image specs in ad: 560x292 px
If the uploaded image is smaller than
560x292 px, then it will render as 100x100 px
Ads in News Feed may not include images
comprised of more than 20% text
Post Text: “Safe zone” of 90 characters,
remainder truncated
Link headline: Up to 25 characters
Display link : 1 line
Image aspect ratio: 1.91:1
Image specs in ad: 254x133 px
Post Text: “Safe zone” of 90 characters,
remainder truncated
Link headline: Up to 25 characters
Display link : 1 line
Image aspect ratio: 1.39:1
Image specs in ad: 100x72 px
Drive clicks to your website
Link ad
Note: a Link ad that does not come from a Page will
only be eligible to appear in the right column
Recommended specs (for all displays):
• Text: 90 characters
• Link title: 25 characters
• Image specs: 1200x627 px
• Image ratio: 1.91:1
12. Text: 90 characters
Offer Title: 25 characters
Offer details:
• Expiration date
• Terms and Conditions (optional): up to 900
characters
Image aspect ratio: 1.91:1
Image specs in ad: 470x246 px
Ads in News Feed may not include images
comprised of more than 20% text
Text: 90 characters
Offer Title: 25 characters
Offer details:
• Expiration date
• Terms and Conditions (optional): up to
900 characters
Image aspect ratio: 1.91:1
Image specs in ad: 560x292 px
If the uploaded image is too small, then
it will render as 100x100 px
Ads in News Feed may not include
images comprised of more than 20% text
Text: 90 characters
Offer Title: 25 characters
Image aspect ratio: 1.91:1
Image specs in ad: 254x133 px
Text: 90 characters
Offer Title: 25 characters
Image aspect ratio: 1.39:1 (if different ratio,
image is scaled then cropped to fit)
Image specs in ad: 100x72 px
Drive people to your store with an offer
Offer ad
Recommended specs (for all displays):
• Text: 90 characters
• Offer title: 25 characters
• Image specs: 1200x627 px
• Image ratio: 1.91:1
News Feed desktop News Feed mobile
Right column
(large format - desktop only)
Right column
(small format – desktop only)
13. Title: “Safe zone” of 25 characters,
remainder truncated
Text: “Safe zone” of 90 characters,
remainder truncated
Event details (pulled from event):
• Date and time: 1 line
Image aspect ratio: 2.7:1
Image specs in ad: 254X94 px
Title: “Safe zone” of 25 characters,
remainder truncated
Text: “Safe zone” of 90 characters,
remainder truncated
Event details (pulled from event):
• Date and time: 1 line
Image aspect ratio: 1.39:1
Image specs in ad: 100x72 px
Drive responses to your event
Right column
(large format - desktop only)
Right column
(small format – desktop only)
Event ad
Recommended specs (for all displays):
• Text: 90 characters
• Event title: 25 characters
• Image specs: 1200x444 px
• Image ratio: 2.7:1
14. News Feed desktop News Feed mobile
Right column
(large format - desktop only)
Right column
(small format – desktop only)
Get more likes for your Page
Title: “Safe zone” of 25 characters, remainder
truncated
Text: “Safe zone” of 500 characters, remainder
truncated
Page details (pulled from Page):
• Page category: Up to 1 line, depending on
length of Page name
Image aspect ratio: 2.7:1
Image specs in ad: 470x174 px
If the image is smaller than 470x174 px, then the
ad will render with a smaller 100x72px image
Ads in News Feed may not include images
comprised of more than 20% text
Title: “Safe zone” of 25 characters,
remainder truncated
Text: ”Safe zone” of 110 characters,
remainder truncated (cut off at ~2.5 lines
if unusual spacing)
Page details (pulled from Page):
• Page category: Up to 1 line, depending
on length of Page name
Image aspect ratio: 2.7:1
Image specs in ad: 560x210 px
If the image is smaller than 560x210 px,
then the ad will render with a smaller
200x144px image
Ads in News Feed may not include
images comprised of more than 20% text
Title: “Safe zone” of 25 characters,
remainder truncated
Text: “Safe zone” of 90 characters,
remainder truncated
Image aspect ratio: 2.7:1
Image specs in ad: 254x94 px
Title: “Safe zone” of 25 characters,
remainder truncated
Text: “Safe zone” of 90 characters,
remainder truncated
Image aspect ratio: 1.39:1
Image specs in ad: 100x72 px
Page like ad
Recommended specs (for all displays):
• Text: 90 characters
• Image specs: 1200x444 px
• Image ratio: 2.7:1
15. Drive people to your mobile app for installs or engagement
News Feed mobile (install)
News Feed mobile
(install with video)
News Feed mobile
(engagement)
Recommend text: 90 characters (cut off
at ~2.5 lines if unusual spacing)
Title: 1 line (25 characters max)
App name: 1 line (32 characters max)
Image aspect ratio: 1.91:1
Recommended specs: 1200x627px
• If the image is smaller than 560x292 px,
then it will render as 100x100 px
Text specs identical to mobile app
install ad
Recommended file type: .mov (.mp4
and .avi also supported)
Recommended time length: 15 seconds
Maximum file size: 1GB
Thumbnail aspect ratio: 16x9 (1.91:1 as
an alternative if using images from
other mobile app ads with an image)
Thumbnail recommended specs:
1200x675px (1200x627px as an
alternative if using images from other
mobile app ads with an image)
• If the image is smaller than 560x292
px, then it will render as 100x100 px
Recommend text: 90 characters (cut off
at ~2.5 lines if unusual spacing)
Title: 1 line (25 characters max)
App name: 1 line (32 characters max)
Image aspect ratio: 1.91:1
Recommended specs: 1200x627 px
• If the image is smaller than 560x292
px, then it will render as 100x100 px
Notes:
• App star rating is automatically pulled in
from native platform app stores (Apple App
Store or Google Play)
• Mobile app ads may not include images
comprised of more than 20% text
• Call to action options include: Install Now
(install ads only), Shop Now, Play Game, Use
App, Book Now, Listen Now, Watch Video,
Learn More, Sign Up, Download, Watch
More, Open Link (engagement ads only)
Mobile app ad
Recommended specs (for all displays):
• Text: 90 characters
• Image specs: 1200x627 px
• Image ratio: 1.91:1
16. Drive people to your desktop app for installs or engagement
Desktop app ad
Recommended specs (for all displays):
• Text: 90 characters
• Image specs: 1200x627 px
• Image ratio: 1.91:1
News Feed desktop
Right column
(large format - desktop only)
Right column
(small format - desktop only)
Title: App name (25 characters max)
Text: ”Safe zone” of 90 characters
Image aspect ratio: 1.91:1
Image specs in ad: 470x246 px
Image is required
Ads in News Feed may not include images
comprised of more than 20% text
Title: App name (25 characters max)
Text: “Safe zone” of 90 characters
Image aspect ratio: 1.91:1
Image specs in ad: 254x133 px
Title: App name (25 characters max)
Text: “Safe zone” of 90 characters
Image aspect ratio: 1.39:1
Image specs in ad: 100x72 px
23. Video ad
LOX ads are built from two assets
originating from the advertiser’s Page: a
large Photo and a Video Page post.
Text: 90 characters, remainder truncated
Like/Comment/Share functions disabled
Video:
• Suggested resolution is 1920x1080p
• Minimum resolution is 1280x720p
• Suggested format is MP4
• 16:9 ideal aspect ratio
• 3 minute maximum, 30-60 seconds
recommended
Cover Photo:
• 851x315 px
• 300 dpi resolution
• Image uploaded from the Page to a
public album
Logout page
Link ad
LOX ads are built from two assets
originating from the advertiser’s Page: a
large Photo and a Link ad coming from
the Page
Text: 90 characters, remainder truncated
Link title: 25 characters
Image aspect ratio: 1:1
Image size in ad (min size): 75x75 px
Like/Comment/Share functions disabled
Cover Photo:
• 851x315 px
• 300 dpi resolution
• Image uploaded from the Page to a
public album
24. Summary of how to buy ads on insertion order
Bundles of placements
you can buy Placements included Why this option? How to buy it? 1,2,3
Homepage
• Right Column of homepage
• News Feed desktop
• News Feed mobile
The best way to reach your audience from the most visited page on
Facebook.
IO, Power Editor, API
All Facebook
• All placements except logout
page
Facebook will decide where to show your ad to drive the most clicks
and actions that you desire for your budget.
IO, API
News Feed
• News Feed mobile
• News Feed desktop
The most engaging placement on Facebook. IO, Power Editor, API
News Feed mobile • News Feed mobile The most engaging placement on customers’ most personal device.
IO, Ads Create Flow, Power
Editor, API
News Feed desktop • News Feed desktop The most engaging placement on customers’ biggest screen..
IO, Ads Create Flow, Power
Editor, API
Right Column on
Desktop
• Right column on Desktop A great place to share relevant content with your audience.
Ads Create Flow, Power Editor,
API
Logout page • Logout page
The largest creative format to drive either video views or direct
response traffic.
IO
1. IO – buying via an insertion order through a Facebook representative. This is the only way to have a guaranteed number of impressions.
2. Power Editor – self-serve tool for advanced advertisers. It can be downloaded by anyone at https://www.facebook.com/ads/manage/powereditor
3. API – access via Facebook’s Application Programming Interface directly, or via tools built by our Preferred Marketing Developers (PMDs) using Facebook Ads API