ArcSoft.com Overhaul: Bringing "Intelligent Imaging" to Life.
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Transforming a website from a business liability to a thought leadership and business development asset.
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In August 2014, Rosetta’s User Research Team completed a competitive assessment, ranking well-known tech brands’ websites against each other. This presentation contains key observations, highlights best practices and identifies opportunities for B2B brands to build a leading web presence to meet the needs of today’s enterprise technology buyers.
Companies whose website we evaluated include:
Brocade
Cisco
EMC
Intel
Juniper
Oracle
Qualcomm
Salesforce
SAP
View our findings in this summary presentation.
Harris Resume Cd 2012
Creative Director or Sr. Art Director / Designer (hands-on)
Print, Web, Mobile, Outdoor, Retail, Agency
Sachin_resume
This document provides information about an individual's career and qualifications. It summarizes their experience working as a graphic designer and SharePoint expert over 15+ years, including roles at various companies developing websites, applications and digital experiences using tools like Photoshop, Illustrator, SharePoint and more. It also lists their achievements and skills.
The End of the Easy Button | How the Maturation of the Web Affects Digital St...
The evolution of the Internet has greatly influenced marketing strategies. In this presentation, we suggest that the web now represents a mature marketing ecosystem. Success comes not from applying the latest 'easy button' tool but, rather, from having the smartest strategy.
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The Boommakers Team
Boom-makers is a design agency composed of a tight-knit team of design professionals. They provide services such as user experience design, design audits, branding, and website/mobile app design. Their approach focuses on research, prototyping, and testing to build products that work smoothly and get results. They showcase case studies including redesigning a neuroscience software company's website, improving the UX of a dialer app, and conducting a visual audit for a software consulting firm's website. The agency aims to understand clients' needs, explore problems, and deliver lasting design solutions.
Regional iSchool
The document provides an overview of a training program for digital certification. It covers:
1. An introduction and rules of the program.
2. The goals of the training which are to gain certification and understand what it means.
3. An overview of the agenda which includes topics like the state of the internet, social media, online advertising, and product development.
Building an Online Presence
The document provides guidance on building an online presence and website, including planning, design, development, and maintenance. It discusses do-it-yourself website creation versus hiring a professional, choosing a content management system, designing for accessibility and responsiveness, search engine optimization, analytics, and developing a social media strategy. The steps outlined include setting goals and objectives, auditing current social profiles, creating or improving accounts, and gathering inspiration from industry leaders.
M. Aure - Designer/Art Director - CV
Michelle Aure is a creative lead at the Taco Bell in-house design team with over 10 years of experience in graphic design, branding, and art direction. She has a Bachelor's degree in Advertising and has received awards for her marketing and design work. Her technical skills include design software like Photoshop and Illustration as well as skills in branding, UI/UX, motion graphics, and illustration. At Taco Bell, she has led the development of the brand's new look and feel through visual design and custom typeface creation. She has also held design roles at other companies, leading projects from concept to completion while meeting tight deadlines.
Senior UX Product Lead Design - Joeffrey Madid Portfolio
Here are my key projects and works consolidated in my career experience as User Experience and Product Designer.
https://www.linkedin.com/in/creativezilla/
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Adobe DPS is set to end-of-life on August 31st 2019. This webinar conducted by digital expert Stéphane Dayras will show you how to successfully switch to new digital publishing tools and keep making the most out of your content.
Degordian
Degordian is a digital marketing agency with offices in several European cities. They provide services such as digital strategy, analytics, social media, content production, design, and development. Degordian follows a thorough process with phases like research, strategy, design, implementation, quality assurance, and optimization. They utilize technologies including PHP, JavaScript, databases, CMS platforms, and analytics tools. Example projects include websites for brands like Heineken and Ožujsko, as well as mobile app advertising and personal websites.
Similar to ArcSoft.com Overhaul: Bringing "Intelligent Imaging" to Life. (20)
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Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
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In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Mastering SEO for Google in the AI Era - Dennis Yu
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
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Key Takeaways:
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2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering SEO for Google in the AI Era - Dennis Yu
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
How American Bath Group Leveraged Kontent
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How Consumers Use Technology And Its Impact On Their Lives
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
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Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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ArcSoft.com Overhaul: Bringing "Intelligent Imaging" to Life.
- 1. ArcSoft.com Overhaul: Bringing “Intelligent Imaging” to Life Amy Rubin May – December 2013
- 2. Executive Summary • Background: Prior to May 2013, no way to discover the complete ArcSoft story, costing the company in terms of lost business and opportunities to educate and influence perception. • Objective: Create a “home base” that told the corporate story and enabled customer engagement. • Strategy: Establish arcsoft.com as the “flagship” expression of the new brand; bring “Intelligent Imaging” to life. • Principle Tactics: Redesign; “crowdsource” content from employees and customers; editorial alignment with social media; ensure proper back-end architecture for implementing (first-ever) web analytics. • Results – By December 2013: – New sections (Technology, Blog) most popular. – SEO, SEM, content marketing, and social media boosted engagement and traffic +50% and increased sales leads +9%. – Awarded a Silver Stevie Award for Outstanding Site and an Honorable Mention from the Online Media and Marketing Awards (2013).
- 3. Home - Before Inappropriate focus on non-core, low-revenue products. Weaknesses: • The full ArcSoft story completely absent from the site. • Poor representation of the brand’s imaging heritage. • Cluttered, unprofessional design.
- 4. Home - After “Hero Images” essential to showcase Imaging DNA. Images sourced from actual customers, partners, employees, and ArcSoft’s CEO. Design highlights key/new technologies, products and content. “Intelligent Imaging” Brought to Life. Responsive design, mobile friendly.
- 5. Technology - New Easy-to-navigate menus speed visitors to critical content.
- 6. Blog - New A platform for thought leadership and, fundamentally, a means to engage with customers and photo enthusiasts. Featuring “lifestyle” takes on imaging topics, it: • Sparks SEO. • Motivates return visits. • Unifies and reinforces ArcSoft brand marketing key messages.
- 7. Product - Before Issues to solve: • Dated, off-brand visual language. • Cluttered style; not mobile-friendly. • Focused only on a tiny slice of the company’s offerings; missing key products and apps.
- 8. Product - After Large, clean banner, focusing on graphics; user-friendly vertical panel for call-outs; easy and complete navigation encompassing all product lines. Large, clean graphic, with minimal teasing text to showcase the key selling points.
- 9. Support - Before Issues to solve: • Cluttered, hard to read, not welcoming.
- 10. Support - After Friendly, on-brand, engaging design and iconography improves user experience.