Though apps are making inroads with emerging smartphones. But having a WAP portal is still a significant strategy for telecom operators. The WAP should be designed keeping customer experience in mind . The principles help in designing such portal and keeping it alive.

1. Lean Principles for WAP Portal Design
mail: info@vivocorp.in

2. Lean Principles for WAP Portal Design
PRIORTISED OFFERING
 What value will this add to the users.
 What value the offerings will add to the business
CONTEXT
 Is the WAP comfortable and convenient enough to use in
actual uasge Environment and conditions.
 This includes distractions, multitasking, motion, lighting
conditions and poor connectivity, which a wap user face.
mail: info@vivocorp.in

3. Lean Principles for WAP Portal Design
NAVIGATION SIMPLIFICATION
 Links of main features and content priortised based on
user need @ landing page.
 Less Number of categories and less number of navigation
 Shallow and Wide
 Not narrow and deep
 Minimise NAV bars on top
 Clear, concise and consistent labels.
 Access key short cuts for feature phone
 Main navigation links at the bottom of internal pages
 Consistency in terminology & Visual Design
 Memorability
mail: info@vivocorp.in

4. Lean Principles for WAP Portal Design
SCREEN SIZE
 Capability to adjust to different screen sizes.
 Image Size and resolution adjustable to mobile devices
SPACE & DIRECTION
 Subtle Spacing
 No empty spaces, no spacer images
 Scroll one direction. Preferably vertical.
 Short and descriptive titles for pages. For easy bookmarking and recall..
mail: info@vivocorp.in

5. Lean Principles for WAP Portal Design
MINIMISE USER INPUT
 Keep the URL as short as possible.
 List based input options rather than typing based .
 Once sign in, remain signed in.
SUSTAIN INTERMITTENT CONNECTIVITY
 Page sizes small so they can load quickly.
 No unnecessary code, comments and optional tags
 Less number of embedded images to reduce less HTTP requests.
mail: info@vivocorp.in

6. Lean Principles for WAP Portal Design
COLOR & CONTRAST
 Contrast between screen base, text, label and images.
 Workability without colour
 Readability
 Simplicity
TIMING
 Loading Time
 Browsing Time
 Scrolling rather than click
 Click , rather than text input.
mail: info@vivocorp.in

7. Lean Principles for WAP Portal Design
EASY & FAST BOUNCE BACK
 Human error – human error message
 If error … how to recover
 Speedy going back.
mail: info@vivocorp.in

8. Also available at :
http://www.slideshare.net/VIVOCORP/
mail: info@vivocorp.in