NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
Planning the structure of your inbound marketing agency
1. CMB Partner Office Hours
Today’s Presentation:
“Planning the Structure of
Your Inbound Marketing
Agency”
Every Tuesday & Thursday @3pm Eastern
www.contentmarketingblueprint.com
www.contentmarketingblueprint.com
2. What is the CMB
Community?
A team of inbound marketing agencies that are trained to use the Content Marketer’s
Blueprint as a sales and service model for their clients.
www.contentmarketingblueprint.com
6. #1 Nail down your value
proposition
Innovative Marketing
Resources will grow you
business by generating
new qualified leads
online, and nurturing them
to a point of sale.
www.contentmarketingblueprint.com
7. #2 Document all the talent you
may need.
Copywriter
Video Marketing
Specialist
Search Engine
Optimization Specialist
Paid Advertising Specialist
Brand Journalist
Social Media Specialist
Website Designer
E-Mail Marketing
Website Developer
Lead Generation
Specialist
Marketing Manager
Source: Inbound Marketing Fishing Teams, PureDriven blog
Specialist
www.contentmarketingblueprint.com
8. #3 What type of agency are you
trying to build?
Full Service: We do
everything
Specialized with partnerships
One man shop
www.contentmarketingblueprint.com
9. Full Service: We do
Everything!
Only works when you have a large client base
Heavy investment in employees
www.contentmarketingblueprint.com
10. Specialized with Partnerships
Keep your core services in house (aligned with your value
proposition).
Outsource the rest to trusted partners.
www.contentmarketingblueprint.com
11. In House Talent
Innovative Marketing Resources will grow you business by generating
new qualified leads online, and nurturing them to a point of sale.
Content Manager
Manages freelance writers
Conducts interviews
Quality control
Marketing Manager (Consultant)
Project management skills (managing partnerships and
clients)
Industry knowledge: SEO, lead gen, email marketing, YOUR
STRATEGY
www.contentmarketingblueprint.com
12. Partnerships & Freelancers
Innovative Marketing Resources will grow you business by generating
new qualified leads online, and nurturing them to a point of sale.
Copywriters
Zerys
WriterAccess
Social Media Agency
SocialEars (trend software)
SLA-eConsulting
Content Agency
Penrocket (Division of Square2Marketing)
Inbound Central
Inbound Design Studio
Market 8
Media Junction
www.contentmarketingblueprint.com
Google ad network
Website Design Agency
Paid Advertising Freelancer
Re-targeter
Video Freelancer
13. Next Session: Tuesday
th @3pm
January 14
“Onboarding & Project Management”
Guest Speaker: Chris Handy, ThinkHandy
Signup at: www.contentmarketingblueprint.com/webinars
www.contentmarketingblueprint.com