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Using Social Media tocommunicate onlineand share knowledge    FAO Social MediaSenior Managers Workshop          Rome      ...
Case study: CGIAR Research Programon Climate Change, Agriculture andFood Security (CCAFS) at Rio+20
CCAFS at Rio+20: Social MediaObjectives Spread messages on sustainable  agriculture for achieving food security in a  cha...
How to achieve our goals Define our social media strategy:  goals, messages, audiences Agree on roles and responsibiliti...
Getting organisedGoogle site andgoogle groupsused tocommunicate withteam and organisebackgroundmaterials
BloggingCCAFS blog:ccafs.cgiar.org/blog/tags/rio4ag• live reporting  and analysis  from sessions.• all tagged under  #rio4ag
BloggingGuest blogs• Strategic  placement of  opinion  pieces• Huffington  Post, Reuters  AlertNet,  Scientific  American
BloggingResults:50% increase in traffic to blog in the two weeks of theconference. People spending more time reading.
Microblogging• Tweeting live from  sessions;• Sharing key  content (blogs,  photos,  presentations);• Sharing opinions  an...
MicrobloggingResults:•   On peak day, tweets tagged #Rio4Ag had over 1,500 Twitter broadcasts,    resulting in 3 million i...
Webcast• Sessions from  ARDD broadcast  live online• Online viewers  could ask Q’s to  the panel via  twitter and  faceboo...
Video sharing• ARDD session  videos posted on  YouTube same  day• Videos embedded  on blogs and  websites, shared  via twi...
Photo sharingPhotos from key events around Rio posted sharedvia Flickr, on blogs, and via twitter & FB
Presentation sharing•   ARDD session    slides posted on    SlideShare same    day•   Embedded on    blogs, websites,    s...
ObjectivesMeasure   &                    AudienceEvaluate Tools   &                    IntegrationTactics            Capac...
Policy actors in six Southern countriesSimon Batchelor – IDS Impact and Learning Blog
WikispacesEthiopian Livestock Feed project | MilkITproject | East Africa Dairy Development IIproject
BloggingFodder Adoption blog | Africa Rising blog
Social Bookmarking
Photo sharing
SLIDESHARE
Twitter
Video
ILRI social media metrics (Liya Dejene of ILRI)Who’s following ILRI online?                                What comments d...
Social CGIAR: integrating tools to connectpeople & enable content to travel Create     –   Blogging     –   Microblogging...
Social CGIAR: integrating tools to connectpeople & enable content to travel Communicate, share and promote content     – ...
Using Social Media tocommunicate onlineand share knowledge    FAO Social MediaSenior Managers Workshop          Rome      ...
Using Social Media to communicate online and share knowledge
Using Social Media to communicate online and share knowledge
Using Social Media to communicate online and share knowledge
Using Social Media to communicate online and share knowledge
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Using Social Media to communicate online and share knowledge

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Presentation by Euforic Services (Pier Andrea Pirani, Pete Cranston, Vanessa Meadu) at the FAO Social Media Senior Managers Workshop - July 2012

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Using Social Media to communicate online and share knowledge

  1. 1. Using Social Media tocommunicate onlineand share knowledge FAO Social MediaSenior Managers Workshop Rome July 2012
  2. 2. Case study: CGIAR Research Programon Climate Change, Agriculture andFood Security (CCAFS) at Rio+20
  3. 3. CCAFS at Rio+20: Social MediaObjectives Spread messages on sustainable agriculture for achieving food security in a changing climate Share CCAFS content that could inform Rio outcomes Engage in online debates about how to achieve a sustainable green economy Report live from key sessions Connect offsite participants to events in Rio Developed with input from Peter Casier
  4. 4. How to achieve our goals Define our social media strategy: goals, messages, audiences Agree on roles and responsibilities: who does what? Define the tools and how to use them Produce, aggregate and share content widely: before, during and after the event Monitor and evaluate: what did we learn
  5. 5. Getting organisedGoogle site andgoogle groupsused tocommunicate withteam and organisebackgroundmaterials
  6. 6. BloggingCCAFS blog:ccafs.cgiar.org/blog/tags/rio4ag• live reporting and analysis from sessions.• all tagged under #rio4ag
  7. 7. BloggingGuest blogs• Strategic placement of opinion pieces• Huffington Post, Reuters AlertNet, Scientific American
  8. 8. BloggingResults:50% increase in traffic to blog in the two weeks of theconference. People spending more time reading.
  9. 9. Microblogging• Tweeting live from sessions;• Sharing key content (blogs, photos, presentations);• Sharing opinions and insights• RTs of what our partners are saying, and more.• All using #rio4ag
  10. 10. MicrobloggingResults:• On peak day, tweets tagged #Rio4Ag had over 1,500 Twitter broadcasts, resulting in 3 million individual messages, reaching 598,000 different people• During conference, traffic to the CCAFS blog from twitter increased 400%
  11. 11. Webcast• Sessions from ARDD broadcast live online• Online viewers could ask Q’s to the panel via twitter and facebook.• The event had 600 online viewers, plus 600 in person
  12. 12. Video sharing• ARDD session videos posted on YouTube same day• Videos embedded on blogs and websites, shared via twitter & FB• Some videos had hundreds of views in following days
  13. 13. Photo sharingPhotos from key events around Rio posted sharedvia Flickr, on blogs, and via twitter & FB
  14. 14. Presentation sharing• ARDD session slides posted on SlideShare same day• Embedded on blogs, websites, shared via twitter & FB• Some slides had 100s of views: more than number www.slideshare.net/cgiarclimate of people in /tag/rio4ag audience
  15. 15. ObjectivesMeasure & AudienceEvaluate Tools & IntegrationTactics Capacity & Resources
  16. 16. Policy actors in six Southern countriesSimon Batchelor – IDS Impact and Learning Blog
  17. 17. WikispacesEthiopian Livestock Feed project | MilkITproject | East Africa Dairy Development IIproject
  18. 18. BloggingFodder Adoption blog | Africa Rising blog
  19. 19. Social Bookmarking
  20. 20. Photo sharing
  21. 21. SLIDESHARE
  22. 22. Twitter
  23. 23. Video
  24. 24. ILRI social media metrics (Liya Dejene of ILRI)Who’s following ILRI online? What comments do they post?What are our audience most interested in?Source: http://www.slideshare.net/ILRI/social-media-research-development-10-weeks-as-a-kmis-intern-at-ilri
  25. 25. Social CGIAR: integrating tools to connectpeople & enable content to travel Create – Blogging – Microblogging - Twitter – Webcasts – Video-sharing – Photo sharing – Presentation sharing
  26. 26. Social CGIAR: integrating tools to connectpeople & enable content to travel Communicate, share and promote content – Feeds – Blogging and microblogging – Facebook (social network sites) Collaborate and coordinate – Wikis, Google documents and sites for external partners; SharePoint for internal – Social Bookmarking – Email groups - Dgroups
  27. 27. Using Social Media tocommunicate onlineand share knowledge FAO Social MediaSenior Managers Workshop Rome July 2012

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