Digipak plan
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This document provides guidance for creating album artwork and packaging (digipacks) for different music genres including hip hop, R&B, rap, pop, rock and indie. It includes questions to consider for target audiences and interviews about the designs. A project plan is outlined with deadlines for completing a music video, digipack designs, research for an advertisement and website, and an evaluation.
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Audience research questionnaire
This document contains an audience research survey about music preferences and perceptions of music videos. It asks respondents about their preferred music genres, reactions to pop artists on the radio, their views on popular camera shot types in pop music videos, favorite artists, common storylines in traditional pop videos, and Beyonce's costumes. The survey aims to gather insights that could help with music video production and promotion strategies.
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The document discusses preferences for a music video, including song selection from three options, fashion style choices of indie, pop, or hipster, video type choices of performance, narrative, or abstract, the importance of album art, impressions and feelings from the chosen song, expectations for the genre of video, thoughts on the song's underlying message, and color options.
How to write rap songs
Rap music is nothing but YOUR music. So, the key to successful rap-song is to put in your style in it. The English languages offer us a variety or words used commonly as well as words that are an identity of today. Rap and rap rock music is about making the best of the words we use. Be is Battle rap lyrics – with contrasting ideas or Conscious rap lyrics – generating awareness; the power of Hip Hop music of any form or genre lies in its lyrics.
Presentation1
The document discusses the genres of pop and R&B music that were chosen for a song called "Scandalous". Pop music is described as commercially recorded, youth-oriented music featuring short, simple songs utilizing new variations on familiar themes. Popular pop artists mentioned include Girls Aloud, Britney Spears, and Lady Gaga. R&B combines elements of soul, hip hop, and funk and is featured in artists like Beyonce, Jay Z, and Rihanna. The genres of pop and R&B were selected for the song due to the idea of a girl band with a twist, using the R&B genre.
Genre.
The document discusses the genres of pop and R&B music that the group chose for their song "Scandalous". Pop music uses technological innovations to produce short, simple songs often aimed at a youth market. Popular pop artists include Girls Aloud, Britney Spears, and Lady Gaga. R&B combines elements of soul, hip hop, and funk and is featured in artists like Beyonce, Jay Z, and Rihanna. The group decided to combine pop and R&B genres for their song to add variety to the typical pop genre of girl bands.
Mv lecture
Kid Rock targets straight male rock fans with his music videos that portray him as wild, free, and a loud redneck that plays into stereotypes. The fast-paced shots in his videos fit the fast style of his songs and his videos typically involve simulated live performances in front of fake crowds or parodies of other artists to reference or pay homage to them.
Task 10 planning and writing my article
The document provides details about planning an article on the band Ambushed Reality, including biographical information on the two band members Lewis Corbett and Scott Boardman, who are from Birmingham, England. It discusses their musical influences, including Imagine Dragons, and their 2016 album "Digital Vision" which reached #4 on the charts within a week of its release despite taking 10 years to complete. The band got their start opening for Enter Shikari and collaborating with Imagine Dragons, helping them gain a large fan base. One of their songs references a friend who died from smoking too much.
Media target audience research
The document summarizes the results of a survey about music video preferences. It found that hip hop and R&B were the most popular genres among the Asian respondents. Visual art was the most popular element in a music video, followed by narrative. The majority said the location of shooting a music video doesn't matter and that music videos can change their opinion of a song.
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Audience research questionnaire
This document contains an audience research survey about music preferences and perceptions of music videos. It asks respondents about their preferred music genres, reactions to pop artists on the radio, their views on popular camera shot types in pop music videos, favorite artists, common storylines in traditional pop videos, and Beyonce's costumes. The survey aims to gather insights that could help with music video production and promotion strategies.
Survey monkey 72008006
The document discusses preferences for a music video, including song selection from three options, fashion style choices of indie, pop, or hipster, video type choices of performance, narrative, or abstract, the importance of album art, impressions and feelings from the chosen song, expectations for the genre of video, thoughts on the song's underlying message, and color options.
How to write rap songs
Rap music is nothing but YOUR music. So, the key to successful rap-song is to put in your style in it. The English languages offer us a variety or words used commonly as well as words that are an identity of today. Rap and rap rock music is about making the best of the words we use. Be is Battle rap lyrics – with contrasting ideas or Conscious rap lyrics – generating awareness; the power of Hip Hop music of any form or genre lies in its lyrics.
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The document discusses the genres of pop and R&B music that were chosen for a song called "Scandalous". Pop music is described as commercially recorded, youth-oriented music featuring short, simple songs utilizing new variations on familiar themes. Popular pop artists mentioned include Girls Aloud, Britney Spears, and Lady Gaga. R&B combines elements of soul, hip hop, and funk and is featured in artists like Beyonce, Jay Z, and Rihanna. The genres of pop and R&B were selected for the song due to the idea of a girl band with a twist, using the R&B genre.
Genre.
The document discusses the genres of pop and R&B music that the group chose for their song "Scandalous". Pop music uses technological innovations to produce short, simple songs often aimed at a youth market. Popular pop artists include Girls Aloud, Britney Spears, and Lady Gaga. R&B combines elements of soul, hip hop, and funk and is featured in artists like Beyonce, Jay Z, and Rihanna. The group decided to combine pop and R&B genres for their song to add variety to the typical pop genre of girl bands.
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Kid Rock targets straight male rock fans with his music videos that portray him as wild, free, and a loud redneck that plays into stereotypes. The fast-paced shots in his videos fit the fast style of his songs and his videos typically involve simulated live performances in front of fake crowds or parodies of other artists to reference or pay homage to them.
Task 10 planning and writing my article
The document provides details about planning an article on the band Ambushed Reality, including biographical information on the two band members Lewis Corbett and Scott Boardman, who are from Birmingham, England. It discusses their musical influences, including Imagine Dragons, and their 2016 album "Digital Vision" which reached #4 on the charts within a week of its release despite taking 10 years to complete. The band got their start opening for Enter Shikari and collaborating with Imagine Dragons, helping them gain a large fan base. One of their songs references a friend who died from smoking too much.
Media target audience research
The document summarizes the results of a survey about music video preferences. It found that hip hop and R&B were the most popular genres among the Asian respondents. Visual art was the most popular element in a music video, followed by narrative. The majority said the location of shooting a music video doesn't matter and that music videos can change their opinion of a song.
Planning
1) The document discusses planning for a pop music magazine, considering name options like "Amplify", "Harmonic", and "Ensemble" but selecting "In Stereo" as it best reflects their focus on pop music.
2) It also covers colour scheme options and choosing a plain black background for photography that can be edited later.
3) The target audience is identified as those aged 16+ who like pop music but rarely read music magazines, so the goal is to create a magazine that attracts both genders aged 15-18 and encourages more reading.
Media target audience research
The document summarizes the results of a survey about music video preferences. It found that hip hop and R&B were the most popular genres among the Asian respondents. Visual art was the most popular element in a music video, followed by narrative. The majority said the location of shooting a music video doesn't matter and that music videos can change their opinion of a song.
1. initial plans (js)
The document outlines initial plans for a mind map and mood board about music genres and content. The mind map includes sections on different music genres like R&B, grime, rock, jazz, reggae, pop, and hip-hop. It also lists images of music artists and colors. The mood board analyzes the collected images, noting repetition of colors, styles, and mood across images of music artists and live concerts. The mood board will influence the final product by providing visual inspiration for similar images to include.
Task 5 ideas and planning for music magazine
This document lists possible genres, names, and article ideas for a new music magazine. It suggests R&B, indie rock, pop, reggae, rap, hip hop, and classical as possible genres to cover. Potential magazine names include Amplifier, The Beat, Base, Soundwave, Concert, Unplugged, and Broken Record. Article ideas consist of interviews with bands, concert reviews, challenges for artists, and features on new albums and up-and-coming musicians.
Task 8
The document discusses planning for a new music magazine focused on hip-hop. It includes questions to gauge a target audience of teenage hip-hop fans' interests, including their favorite artists, what attracts them to hip-hop, how much they would pay for a magazine, and what content and design features would appeal most to them or encourage them to buy the magazine. Responses will help inform the creation of the new hip-hop magazine.
A2 Music Video Questionnaire
This document is a 6 question questionnaire about music videos in the RnB/hip hop genre. It asks the respondent to define a music video, describe what they would expect to see in an RnB/hip hop video, identify any typical codes and conventions, name RnB/hip hop artists they know, list favorite RnB/hip hop music videos if relevant, and what they would like to see in an RnB/hip hop music video.
What have u learned from your audience feedback
The document discusses research conducted on a music video targeted at 16-21 year olds portraying the R&B genre. Surveys were used to collect feedback on the video, which was also promoted on social media sites. A follow up survey of 10 people asked about their enjoyment of the video, ability to identify the genre as R&B, willingness to purchase other songs, and engagement. The majority enjoyed the video, identified the genre correctly, and felt engaged, though some felt it could have been clearer or had more effects. Most feedback was positive but some commented it was blurry on YouTube. Overall the research found the video successfully portrayed R&B.
Short list
The document discusses creating a shortlist of potential pop songs for a music video. It first lists upbeat pop songs and artists, watching their music videos to identify conventions for upbeat pop genres. It then lists slow pop songs and artists, noting elements of slow pop music videos. After comparing conventions of slow and upbeat songs, the document decides upbeat pop would best suit their needs by keeping audience interest and allowing for varied editing.
Character Profile and Analysis
The document discusses choosing actors for a music video. It analyzed audience questionnaires that found a correlation between black individuals and the R&B/hip-hop genre. Therefore, the group chose black actors Ashley Joseph and Julia Sequeira as the male and female leads to meet audience expectations. Hollie Smith was also chosen because she had already choreographed a dance routine for the song that will be included in the music video.
Response to The Brief
The document outlines plans for a magazine focused on R&B and pop music genres. The target audience would be Americans, British, and Hong Kongers ages 15-30, especially young females and males of all sexualities. The creator is interested in graphic design and wants to create a music magazine to showcase their skills and share their love of listening to R&B/pop music. They plan for the magazine to have a simple black and white design with bold fonts and minimal words to catch readers' attention, taking inspiration from the magazine "Complex". A key planned feature is an interview with an up-and-coming R&B artist about their career and advice for aspiring artists.
Pitch (class)
The student has chosen the song "It's Strange" by Louis The Child ft K.Flay for their music video project. They are still developing the identity and name of the artist, who will have an edgy style and appeal to a young adult demographic through themes of struggling with mainstream popularity and mental health issues like drugs. The video will have a narrative and performance style, influenced by videos like "Blood in a Cut" that depict struggles. It will have a low-key, edgy visual style influenced by indie artists. Through unique editing techniques and a focus on post-production effects, the video hopes to stand out from typical student projects and draw audiences in through the relatability of the artist's story and experimental aest
Crit overview for music video
This document outlines plans for a political rap music video. It discusses the genre of political rap/hip-hop, including its origins in the 1970s and prominent early artists. Location ideas are presented that relate to politics in London. The video will feature only the artist and incorporate news headlines, speeches, and snippets from war-torn countries to complement the lyrics. Examples of influential political music videos are also provided.
Cover songs
The document outlines the daily agenda and assignments for a music class, including listening to songs of the day, discussing cover songs and student presentations on covers they selected, reviewing musical analyses and binder assignments, and preparing for an upcoming independent artist review. Students are asked to share songs they think others may not have heard and to describe the pitches of instruments and everyday sounds.
Ancillary - target audience feedback
The target audience provided feedback on a music project in development for a pop artist. Initially, they said the project lacked visuals and was too simple, boring, and needed more development. However, after seeing pictures added, they felt the clothes suited the genre and lighting was professional. They also liked the creative placement of the track list around the artist's face on the digipak and said the title design was "hard" which they took as a positive. Finally, the realistic fake reviews and use of the artist's photo as a filter for the advert background were effective at looking like a real album according to the target audience.
Short list
The document creates a shortlist of potential pop songs for a music video by considering upbeat versus slow pop genres. It lists upbeat pop songs and artists to identify conventions in those music videos. It also lists slow pop songs and artists to highlight conventions in those videos. After comparing conventions of slow and upbeat songs, the document decides upbeat pop would best suit their needs for keeping audience interest and using a variety of editing techniques.
Main task
The document provides details for designing a music magazine targeted towards teenage boys who enjoy hip hop music. It includes suggestions for the magazine name, cover themes featuring popular artists, typical content such as interviews and reviews, and demographic information about the intended readership. Production details such as timelines, conventions, and design software are also referenced to plan the creation of the magazine.
Music video analyis
The music video being analyzed is "Hit U" by the Korean girl group Dal Shabet. It promotes their EP of the same name. The video tells a narrative of a woman seeking revenge after being hurt and laughed at by her boyfriend and his friends. This video allowed Dal Shabet to showcase a more powerful image with stronger vocals and choreography compared to their previous cute concept. It uses a memorable technique of replacing blood with pink paint. The video was successful in promoting the EP, which reached #1 on Korean charts. It was produced by E-Tribe, known for popular K-pop songs.
1 - In what ways does your media product use, develop or challenge forms and ...
This document discusses a music video for the K-pop song "Eternity" by VIXX. It notes that K-pop music videos typically focus on the artist, have conceptual themes, include dancing and lip-syncing scenes, and tell a narrative. The student's video sticks to some conventions by including dancing, lip-syncing, and focusing on the artist. However, it challenges the typical K-pop convention of including a single, clear narrative by instead using short clips to represent the theme of passing time without a unified story. Overall, the student's video both uses some standard K-pop music video forms but also challenges the expectation of including a single narrative.
Media Studies Schedule
Jordan Brady's media studies schedule outlines the key milestones for completing a research project consisting of an album cover, poster, and music video. The schedule includes completing initial research by July 24th, planning materials by September 10th, a rough cut by September 20th, and final cuts by October 1st and 31st. Audience feedback will be gathered by November 10th, with revisions completed based on that feedback by November 20th. Evaluations are due November 30th, with the final project handed in for marking by December 1st.
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Planning
1) The document discusses planning for a pop music magazine, considering name options like "Amplify", "Harmonic", and "Ensemble" but selecting "In Stereo" as it best reflects their focus on pop music.
2) It also covers colour scheme options and choosing a plain black background for photography that can be edited later.
3) The target audience is identified as those aged 16+ who like pop music but rarely read music magazines, so the goal is to create a magazine that attracts both genders aged 15-18 and encourages more reading.
Media target audience research
The document summarizes the results of a survey about music video preferences. It found that hip hop and R&B were the most popular genres among the Asian respondents. Visual art was the most popular element in a music video, followed by narrative. The majority said the location of shooting a music video doesn't matter and that music videos can change their opinion of a song.
1. initial plans (js)
The document outlines initial plans for a mind map and mood board about music genres and content. The mind map includes sections on different music genres like R&B, grime, rock, jazz, reggae, pop, and hip-hop. It also lists images of music artists and colors. The mood board analyzes the collected images, noting repetition of colors, styles, and mood across images of music artists and live concerts. The mood board will influence the final product by providing visual inspiration for similar images to include.
Task 5 ideas and planning for music magazine
This document lists possible genres, names, and article ideas for a new music magazine. It suggests R&B, indie rock, pop, reggae, rap, hip hop, and classical as possible genres to cover. Potential magazine names include Amplifier, The Beat, Base, Soundwave, Concert, Unplugged, and Broken Record. Article ideas consist of interviews with bands, concert reviews, challenges for artists, and features on new albums and up-and-coming musicians.
Task 8
The document discusses planning for a new music magazine focused on hip-hop. It includes questions to gauge a target audience of teenage hip-hop fans' interests, including their favorite artists, what attracts them to hip-hop, how much they would pay for a magazine, and what content and design features would appeal most to them or encourage them to buy the magazine. Responses will help inform the creation of the new hip-hop magazine.
A2 Music Video Questionnaire
This document is a 6 question questionnaire about music videos in the RnB/hip hop genre. It asks the respondent to define a music video, describe what they would expect to see in an RnB/hip hop video, identify any typical codes and conventions, name RnB/hip hop artists they know, list favorite RnB/hip hop music videos if relevant, and what they would like to see in an RnB/hip hop music video.
What have u learned from your audience feedback
The document discusses research conducted on a music video targeted at 16-21 year olds portraying the R&B genre. Surveys were used to collect feedback on the video, which was also promoted on social media sites. A follow up survey of 10 people asked about their enjoyment of the video, ability to identify the genre as R&B, willingness to purchase other songs, and engagement. The majority enjoyed the video, identified the genre correctly, and felt engaged, though some felt it could have been clearer or had more effects. Most feedback was positive but some commented it was blurry on YouTube. Overall the research found the video successfully portrayed R&B.
Short list
The document discusses creating a shortlist of potential pop songs for a music video. It first lists upbeat pop songs and artists, watching their music videos to identify conventions for upbeat pop genres. It then lists slow pop songs and artists, noting elements of slow pop music videos. After comparing conventions of slow and upbeat songs, the document decides upbeat pop would best suit their needs by keeping audience interest and allowing for varied editing.
Character Profile and Analysis
The document discusses choosing actors for a music video. It analyzed audience questionnaires that found a correlation between black individuals and the R&B/hip-hop genre. Therefore, the group chose black actors Ashley Joseph and Julia Sequeira as the male and female leads to meet audience expectations. Hollie Smith was also chosen because she had already choreographed a dance routine for the song that will be included in the music video.
Response to The Brief
The document outlines plans for a magazine focused on R&B and pop music genres. The target audience would be Americans, British, and Hong Kongers ages 15-30, especially young females and males of all sexualities. The creator is interested in graphic design and wants to create a music magazine to showcase their skills and share their love of listening to R&B/pop music. They plan for the magazine to have a simple black and white design with bold fonts and minimal words to catch readers' attention, taking inspiration from the magazine "Complex". A key planned feature is an interview with an up-and-coming R&B artist about their career and advice for aspiring artists.
Pitch (class)
The student has chosen the song "It's Strange" by Louis The Child ft K.Flay for their music video project. They are still developing the identity and name of the artist, who will have an edgy style and appeal to a young adult demographic through themes of struggling with mainstream popularity and mental health issues like drugs. The video will have a narrative and performance style, influenced by videos like "Blood in a Cut" that depict struggles. It will have a low-key, edgy visual style influenced by indie artists. Through unique editing techniques and a focus on post-production effects, the video hopes to stand out from typical student projects and draw audiences in through the relatability of the artist's story and experimental aest
Crit overview for music video
This document outlines plans for a political rap music video. It discusses the genre of political rap/hip-hop, including its origins in the 1970s and prominent early artists. Location ideas are presented that relate to politics in London. The video will feature only the artist and incorporate news headlines, speeches, and snippets from war-torn countries to complement the lyrics. Examples of influential political music videos are also provided.
Cover songs
The document outlines the daily agenda and assignments for a music class, including listening to songs of the day, discussing cover songs and student presentations on covers they selected, reviewing musical analyses and binder assignments, and preparing for an upcoming independent artist review. Students are asked to share songs they think others may not have heard and to describe the pitches of instruments and everyday sounds.
Ancillary - target audience feedback
The target audience provided feedback on a music project in development for a pop artist. Initially, they said the project lacked visuals and was too simple, boring, and needed more development. However, after seeing pictures added, they felt the clothes suited the genre and lighting was professional. They also liked the creative placement of the track list around the artist's face on the digipak and said the title design was "hard" which they took as a positive. Finally, the realistic fake reviews and use of the artist's photo as a filter for the advert background were effective at looking like a real album according to the target audience.
Short list
The document creates a shortlist of potential pop songs for a music video by considering upbeat versus slow pop genres. It lists upbeat pop songs and artists to identify conventions in those music videos. It also lists slow pop songs and artists to highlight conventions in those videos. After comparing conventions of slow and upbeat songs, the document decides upbeat pop would best suit their needs for keeping audience interest and using a variety of editing techniques.
Main task
The document provides details for designing a music magazine targeted towards teenage boys who enjoy hip hop music. It includes suggestions for the magazine name, cover themes featuring popular artists, typical content such as interviews and reviews, and demographic information about the intended readership. Production details such as timelines, conventions, and design software are also referenced to plan the creation of the magazine.
Music video analyis
The music video being analyzed is "Hit U" by the Korean girl group Dal Shabet. It promotes their EP of the same name. The video tells a narrative of a woman seeking revenge after being hurt and laughed at by her boyfriend and his friends. This video allowed Dal Shabet to showcase a more powerful image with stronger vocals and choreography compared to their previous cute concept. It uses a memorable technique of replacing blood with pink paint. The video was successful in promoting the EP, which reached #1 on Korean charts. It was produced by E-Tribe, known for popular K-pop songs.
1 - In what ways does your media product use, develop or challenge forms and ...
This document discusses a music video for the K-pop song "Eternity" by VIXX. It notes that K-pop music videos typically focus on the artist, have conceptual themes, include dancing and lip-syncing scenes, and tell a narrative. The student's video sticks to some conventions by including dancing, lip-syncing, and focusing on the artist. However, it challenges the typical K-pop convention of including a single, clear narrative by instead using short clips to represent the theme of passing time without a unified story. Overall, the student's video both uses some standard K-pop music video forms but also challenges the expectation of including a single narrative.
Media Studies Schedule
Jordan Brady's media studies schedule outlines the key milestones for completing a research project consisting of an album cover, poster, and music video. The schedule includes completing initial research by July 24th, planning materials by September 10th, a rough cut by September 20th, and final cuts by October 1st and 31st. Audience feedback will be gathered by November 10th, with revisions completed based on that feedback by November 20th. Evaluations are due November 30th, with the final project handed in for marking by December 1st.
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Product Research:
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Weaknesses - Only showed a limited number of examples. Did not get direct feedback from the target audience.
Questionnaires:
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Interviews:
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4. proposal
This proposal outlines a rap poster project aimed at teenagers aged 16-19. The poster will feature famous rap artists like Eminem to attract the target audience. It will include information on upcoming tours and albums, as well as prizes, to grab attention. The poster is intended to entertain by highlighting rap music and culture. No offensive material will be included to avoid legal issues or offending social groups. Permission will be sought to use images of artists like Eminem. The design will differ from existing posters to avoid copyright infringement.
Magazine questionnaire
The magazine will focus on hip hop music and culture, targeting a male audience aged 16-28 that is predominantly lower/working class and originally black but now includes people of all races. The magazine will use a dark color scheme of black, white, and yellow with hints of red for the masthead to stand out. The proposed title is "Whas goin' down" to attract the target audience's attention with familiar slang. Potential cover stories include profiles of artists like Jay-Z and Kanye West, topics like the relationship between hip hop and poetry, and deaths in the hip hop community. The cover image will feature a serious portrait of Jay-Z or Kanye West in casual hip hop-inspired clothing and
Questionnaire for interview for music advertisements
The document appears to be a questionnaire about music advertisements. It asks respondents about their preferences in terms of music genres, advertisement styles, colors, camera angles, layouts, themes, and lighting. It then provides the results of 20 respondents, showing a preference for indie/alternative music, simple realistic advertisements in black and white or realistic colors, close-up shots, themes over just featuring artists, and importance of image, title, artist and parental advisories on ads. Most preferred naturalistic or high key lighting.
Questionnaire for interview for music advertisements
The document appears to be a questionnaire about music advertisements. It asks respondents about their preferences in terms of music genres, advertisement styles, colors, camera angles, layouts, themes, and lighting. It then provides the results of 20 respondents, showing a preference for indie/alternative music, simple realistic advertisements in black and white or realistic colors, close-up shots, themes over just featuring artists, and importance of image, title, artist and parental advisories on ads. Most preferred naturalistic or high key lighting.
8.myquestionnaire
The document describes a survey being conducted to inform the creation of a new hip hop/R&B music magazine. It asks respondents questions about their music interests and preferences, current music magazine reading habits, willingness to pay for a magazine, and desired magazine contents including cover images, article topics, and pricing. The target audience is males and females aged 16-19 who enjoy hip hop/R&B music genres.
Focus group interview 2
According to a focus group interview about R&B music, participants associated the genre with soulful music and artists like Jay-Z from the past. They thought modern R&B artists would have an up-to-date but distinctive style with an edge. Participants also associated R&B with dark colors and expected magazine covers of this genre to feature full-length photos of artists facing the camera.
4. proposal
The document proposes a music album and poster project. The purpose is to provide entertainment for the target audience of 15-22 year old males, as most rap albums contain bad language. The genre is rap. The album cover will feature a large, colorful cartoon image as seen on other rap albums, along with a bold title. It may include offensive language, so younger audiences will be restricted. Efforts will be made to avoid offending groups and ensure sufficient difference from other works to prevent copyright issues.
Q2 of evaluation media a2
The combination of the artist's main products and ancillary texts was ultimately effective in creating brand consistency and identity. A color and font motif was established to link all the products, including the digipak, website, and music video. The color red was chosen as the motif to represent passion and individuality. The font "Lobster" was selected for the website to suit the artist's persona. While initial plans for the music video differed, condensing the artist's scenes clarified the message. Overall, the binding elements of color and font across all products enabled audience recognition of the artist and appeal to the target demographic.
Presentation for eval 1
1) The document discusses conventions found in digipaks and magazine advertisements for music. Digipaks commonly feature multiple images of the artist to attract audiences based on interest in the performer. Magazine ads also prominently display the artist's name to connect them to the album.
2) Color choices in designs can relate to the artist's message or brand. For example, the use of red in a digipak was meant to represent both love/lust for music but also anger over dividing social issues.
3) Effective magazine ads make the album title and artist name clear and central. They may also feature reviews to suggest the music's quality and appeal to target audiences. Common designs are maintained across promotional materials.
Fall 2017 MUS 11 Fundamentals of Music Zigterman FinalPr.docx
Fall 2017 MUS 11: Fundamentals of Music Zigterman
Final Project: Contextual Listening Journal
This final project is due March 22nd and will be collected before your final exam is administered.
This is your final opportunity to do some active listening with any piece of music you like from any genre
(jazz, rock, classical, folk, etc.) and spend some time journaling about it. Answer all questions below in
complete sentences when possible.
Please type your responses in a word document using Size 12, Time New Roman Font, and be sure to
include your name and section time. If you have more than one page, PLEASE STAPLE them before
turning your journal into your TA.
Before you Listen: Some Background Questions
1. When you have the chance to listen to music, what groups or singers do you prefer?
2. What kinds of genres of music have you been listening to over the past nine weeks? Have
you explored any new genres?
3. What is the name of the song/piece you have chosen to listen to for this journal?
4. Have you listened to music from his composer before? If yes, how does their music
generally make you feel?
While you Listen: What do you hear?
5. What instruments are involved with your piece? Did any instrument stand out to you in
particular?
6. How many elements can you identify: is this piece is minor or major? Is the meter simple
or compound? What is a possible meter signature?
7. Composers are like visual artists, but instead of using a paint brush, crayons, chalk, clay
or other art mediums, a composer’s written music is their art. What pictures in your mind
does this music paint?
After you Listen: Some Critical Thinking
8. Have you listened to this piece before? If yes, did anything new stand out to you?
9. What did you like most about this piece? Why?
10. If you were writing a script for a movie using this music, what might the movie be about?
11. Do you think the title the composer choice for this song/piece is a good or poor one?
Explain your answer.
...
Audience research
The document is a questionnaire completed by a 17-year-old white British male who listens to rap music and skateboards in his spare time. He believes the magazine suits an R&B or hip hop genre but finds the price slightly expensive. He thinks the front cover and contents page break conventions by not having backgrounds and prefers a cleaner conventional design. However, he feels the masthead accurately reflects the R&B/hip hop genre and target audience.
Analysis of previous digipak’s
This document analyzes and compares three different digipaks for music albums. For Digipak 1, the summary criticizes the lack of codes and conventions of the pop genre, dull and similar images, dreary color scheme, and insignificant text. Digipak 2 receives some praise for its consistent gold theme but is still criticized for similar images, hard to read text, and inconsistent back page color. Digipak 3 is deemed most professional for its constant theme fitting the genre, slick picture editing, and appealing color scheme that draws the intended male audience without giving too much away.
Proposal
The document provides a proposal for a hip hop album project. It outlines the target audience as teenagers and young adults aged 15-24, appealing more to men than women. The proposed album would aim for social grades C2, D and E and include masculine colors and struggles in song titles. Products would include an album cover, track list, animation, and merchandise designs. A schedule is provided across 10 weeks for research, planning, production, and evaluation of the project.
Similar to Digipak plan (20)
Questionnaire for interview for music advertisements
Questionnaire for interview for music advertisements
Questionnaire for interview for music advertisements
Questionnaire for interview for music advertisements
Fall 2017 MUS 11 Fundamentals of Music Zigterman FinalPr.docx
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Digipak plan
- 3. Your target audience for your digipack Art or Sex? Hip hop, R n b, rap, pop. Pop, rock, indie.
- 4. Your target audience for your digipack Art or Sex? Hip hop, R n b, rap, pop. Pop, rock, indie. Flatters their intelligence Provides images that are beautiful
- 5. Your design 1. Research 2. Draw ideas in rough 3. First design 4. Feedback 5. Changes 6. Final design Pen, paint, whatever. Three to five digipaks – analysed. On Photoshop. Interviews (videos). Written blog post, with pictures. On blog.
- 6. Possible questions for your interview Does this album cover appeal to you? What do you associate with the images/colours on the front cover? Does it remind you of any other artists? What genre of music do you think this artist belongs to? Would you buy this album, and why? What type of person do you think would buy this album?
- 7. Plan Plan until the end of time. • 25th April – Moderation (This is when we mark everything). By Easter: • Music video finished, and on the blog. • All digipack stuff done. • Planning and research started for advert/website. • During Easter: Evaluation and second ancillary task.