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Intelligent Web Solutions Presentation - 2013


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Internet Business Strategy, Internet Marketing and E-Commerce Consulting

Published in: Business, Technology

Intelligent Web Solutions Presentation - 2013

  1. 1. www.IntelligentWebSolutions.comInternet Business Strategy,Internet Marketingand E-CommerceConsultingInstitutional Presentation
  2. 2. www.IntelligentWebSolutions.comIndex1. Business Scenario2. Our Group3. Our Competitive Advantage4. Our TeamWhat We Do5. Internet Business Strategy6. Internet Marketing – SEO and SEM7. E-Commerce8. How We Work - Methodology9. Cases10. References
  3. 3.• With the Search Engine Revolution currently led by Google, manycompanies emerged worldwide that focused on Website Design andProgramming, Internet Marketing, and SEO and SEM.• In 2007 IWS was one of the pioneers in Brazil to offer services related toInternet Marketing and SEO and SEM.• During these six years we observed that there is a large shortage in themarket for Online Business Consulting for Small and Medium SizedBusinesses.• For this reason our Strategy has been to actively help Small and MediumSized Businesses Worldwide take their Business to the OnlineEnvironment or helping companies that are already online improve.1. Business Scenario
  4. 4. www.IntelligentWebSolutions.comIWS is part of the ILS Group of Companies and Partners• ILSC – Intelligent Leisure Solutions Consulting – Brazil Business LiaisonServices, Business, Tourism and Real Estate Consulting• IRES – Intelligent Real Estate Solutions – Real Estate Brokerage Services in Brazil• ITS – Intelligent Travel Solutions - Luxury Travel Services in Brazil and SouthAmerica• IWS – Intelligent Web Solutions - Full Service Internet Business Consulting• ICS – Intelligent Content Solutions – Content Creation and Translation Services• IMRS – Internet Marketing Road Show – Internet Marketing Event and Training• Viraleasy – Social Web Work• Sociallize – Technology for Social Media Interactions while Off-line2. Our Group
  5. 5. www.IntelligentWebSolutions.comIWS is part of the ILS Group of Companies and Partners• Penta Partners – Business Accelerator Solutions – Barcelona, Spain• Digital Migration Partners – Enhancing Value and Productivity throughDigital Migration – Madrid, Spain• Qualita – Oracle Solutions Gold Partner – CRM, ERP, BI – Barcelona, Spain• BeeWeb – Digital Agency - Salvador, Brazil• Expert Communications – Marketing & Planning - Salvador, Brazil2. Our Group
  6. 6. www.IntelligentWebSolutions.comCompetitive Advantage Description• Multiple Industries Experience• Over 20 years Experience in Internet Business ConsultingProjects• Online Business Knowledge• High Performance Team, Multicultural and Multidisciplinary• Experts in Digital Marketing, IT and Communications,Business intelligence (BI) and CRM / Social CRM• Active Participation in Projects Highly Relevant in the DigitalEnvironment• Methodology / Business Model• Focus on Results• Transfer of Knowledge to Management Team• Revenue Share Model3. Our Competitive Advantage• Awards• United Nations Innovations Award• Brazil SEBRAE Innovations Award• Thunderbird Entrepreneurial Award
  7. 7. www.IntelligentWebSolutions.comInternet Business Strategy• Focus on Business Planning and Strategic Planning for Online Businesses• Experience in Online and Offline Marketing Planning both National andinternationalInternet Marketing – SEO and SEM• Significant Results in Internet Marketing – SEO and SEM• Internal Company in the Group - ITS - survives solely with Internet Marketingand serves as Testing Lab for new Technologies and MethodologiesE-Commerce• Coupled with Strong SEO and SEM => Significant ROI• Revenue Share Solutions3. Our Competitive Advantage
  8. 8. www.IntelligentWebSolutions.comDr. Inma Rodríguez-Ardura: E-Commerce Strategy, Internet Marketing, New Technologies, E-Commerce Drivers, Psychological Elements, Pricing, Imagery, Gaming. Associate Professor withinthe Economics and Business Department of the Open University of Catalonia (Universitat Oberta deCatalunya, or UOC) in Barcelona, and the Director of the Observatory of the New Economy at theInternet Interdisciplinary Institute (IN3-UOC) BoardDr. Alberto Diaz: CEO Digital Migration Partners. Vocento (Media Group Spain, 800M€). Memberof Executive Committee ,Metro News (Free newspaper). GM Spain., Kelkoo. GM Spain, Yahoo!Spain. Business Development Dir Spain & Italy , Sara Lee (Consumer Goods). Sales, Procter &Gamble (Consumer Goods). Marketing/Sales/Trade Mkg. BoardFernando Conde: President. Founder and CEO of Newland.. Member of the Royal Institute ofChartered Surveyors. Director of the MBA Property Sciences program at the Open University ofCatalonia (UOC). President of FOMM and partner in Spain of FOX (Family Office Exchange). Partnerof Penta Partners.Advisory BoardDr. Oscar Aguer: International perspective, leading and implementing global projects in theTourism Industry. VP Whitney International . CEO of FUOC (Education, Research with 4 intlcompanies in the ICT sector) President UOC AC México. Board of Directors for the 22@NetworkBarcelon. Partner of Penta Partners. Board4. Our Team
  9. 9. www.IntelligentWebSolutions.comXavier Gracia: Board of Directors and CIO Multinational company. Chairman TechnologicalCommission at FC Barcelona. Professor of the Information Technology Strategy at UPC & URLBusiness School. Board of Directors TLD (Top Level Domain) in Catalonia. Partner of Penta Partners. BoardHenrique Veiga: Non-executive director of several companies in the hospitality and tourism sector.Defined the Strategy for projects (Europa, Brazil, Africa and Caribbean). Founder & Senior PartnerAEQUITATE. President of the Dirección de Asociaciones de Hoteles de Portugal. CEO AmorimTurismo . CEO Amorim-ACCOR Portugal. Partner of Penta Partners. BoardRobert G. Phillips: Managing Partner ILS3 - Intelligent Leisure Solutions Group – Brazil Liaison, RealEstate, Travel, Tourism and Entertainment Development, and Internet Business Consulting.Thunderbird School of Global Management Global Council Member, Recipient of the SEBRAE andUnited Nations Innovations Awards and the Thunderbird Entrepreneur Award. Partner of PentaPartners. BoardMartha Gabriel: Recognized as a thought leader in marketing and technology in Brazil and abroad.20 years of experience working with web, multimedia systems and marketing for some of the topcorporations and universities in Brazil. Martha is author of several books on Search Marketing (SEM& SEO) and Marketing in the Digital Era. She is one of the top 50 people followed in Brazil onTwitter. Board4. Our Team
  10. 10. www.IntelligentWebSolutions.com4. Our Team
  11. 11. www.IntelligentWebSolutions.com5. Internet Business Strategy
  12. 12. www.IntelligentWebSolutions.comCreateStrategyDo MarketResearchCreate LeadGenerationWebsiteGet Trafficto YourWebsiteManage theData andMonetizeMeasureandImprove5. Internet Business Strategy
  13. 13.• Keyword Research andCompetitors Analysis• Architecture and ContentOptimizations• Maintenance andContinuous ImprovementWebsiteOptimization• Define Objectives• Keyword Research• Test Tracking andGoals• ROI and ReportingPay-Per-ClickCampaigns • Generate Leads• Qualify Leads• Convert to Customer• CRM• Increase Salese-Commerce6. Internet Marketing - SEO and SEMIt is all about Lead Generation…
  14. 14. www.IntelligentWebSolutions.com6. InternetMarketingSEO and SEMThe SEO and SEM Process
  15. 15. www.IntelligentWebSolutions.com6. Internet Marketing - SEO ProcessKeywordResearch andAnalysisBenchmarkingand Analysisof CompetitorWebsitesArchitectureand ContentOptimizationsSearch Engineand DirectorySubmissionLink BuildingOngoingReportingMaintenanceandContinuousImprovementInitialAnalysis
  16. 16. www.IntelligentWebSolutions.com6. Internet Marketing - SEM ProcessDefine Objectives–Budget, PlanningResearch – SiteAnalysis,Competitors,KeywordsConfiguration –AccountSetup, Campaign,Keyword GroupsTesting – LandingPages, AdsTestingBid Management– TuningAds, TuningKeywordsMonitoring –Conversions, ReportingOptimization –Campaign ReviewMaintenance andImprovement
  17. 17. www.IntelligentWebSolutions.comInternetBusinessPlanBusinessIntelligenceSEOSEME-CommerceCRMMarketingKPI’s ROIIndicatorsIntegrationManaged by MarketingInfluenced by SalesManaged By SalesInfluenced by MarketingGet Found – Sell More7. E CommerceGenerateLeadsEngage LeadsQualify LeadsIdentifyNeedsConvert toCustomerCRM
  18. 18. www.IntelligentWebSolutions.comResearch Online/ PurchaseOffline48%Research Offline/ PurchaseOnline3%Research Offline/ PurchaseOnline38%Research Online/ PurchaseOnline11%Always Considering the ROPO Effect7. E Commerce
  19. 19. www.IntelligentWebSolutions.comBriefingCMS ToolDesignGoogle MKTData MiningConvert toCustomerBriefingCampaignDesignMKT ToolsMonitoringData MiningBriefingCampaignDesignMKT ToolsMonitoringData Mining8. How We Work - MethodologyConstantInteraction andAlignment withClient TeamConstantInteraction andAlignment withClient TeamConstantInteraction andAlignment withClient Team
  20. 20. www.IntelligentWebSolutions.com9. CasesPortugal• Thema Hoteles – Business Diagnosis, OnlineBusiness Planning, Internet Marketing andOnline Sales Plan and ImplementationSpain• UOC – Universidad Oberta de Catalunya –International Online Strategy and InternetMarketing Plan and Implementation• Kelkoo – Brazil Market Entry Strategy andDiagnosis
  21. 21. www.IntelligentWebSolutions.com9. CasesSpain• Beruby – Online Sales Strategy• Costa Brava de Girona Tourism – Online andOffline Marketing Strategy and Plan; SEO Plan;Remuneration Policy and Plan• Autocasion – Online Sales Strategy• i- Neumaticos – Online Sales Strategy• – Online Sales Strategy
  22. 22. www.IntelligentWebSolutions.com9. CasesBrazil• Physio Pilates – E Commerce, SEO and SEMStrategy and Action Plan• A. Gomes – E Commerce Platform and SalesStrategy• Quintas Private – Online BusinessStrategy, Internet Marketing and Online SalesPlan and Implementation• Piso Plano – Internet Business, Marketing andSales
  23. 23. www.IntelligentWebSolutions.com9. CasesBrazil• Hospital Santa Izabel – Internet MarketingStrategy Re-positioning, New MarketingChannels, New Customer Relationship Platform• Hospital Aliança – New MarketingStrategy, New Customer RelationshipChannels, Internet Marketing Plan andImplementation• RV Tecnologia – New E Commerce Sales Planand Platform, Keyword Re-positioning
  24. 24. www.IntelligentWebSolutions.com9. CasesBrazil• Carlinhos Brown – Internet Business Strategyand Monetization Plan, Internet MarketingPlan and Implementation, Internet SalesStrategy• Grupo Cornelio Brennand – New InternetCorporate Communications Strategy andImplementationArgentina• Bodega Don Otaviano – Internet BusinessStrategy, Internet Marketing Plan andImplementation, Sales Strategy
  25. 25. www.IntelligentWebSolutions.com9. CasesBrazil• BRAIN – Brasil Inovacao – New InternetCorporate Communications Strategy andImplementation• The Planet – Online Business Strategy Plan andROPO Campaign Implementation with OfflineInteraction• Hangar Business Park – Odebrecht Relizacoes– Online Marketing Plan, Online Sales Strategyfor Lead Generation
  26. 26. www.IntelligentWebSolutions.com9. CasesBrazil• IEL – Content Consulting andGeneration, Business Strategy and Plan for SelfSustaining Portals• Natulab – Benchmarking and Online SalesStrategy Repositioning• Mitchell – Online Business Strategy Plan andImplementation, ROPO Plan Implementation
  27. 27.• UOC – Universidad Oberta de CatalunyaContato: Silvia Soler Garcia - Marketing Manager. Tel.: +34 61 9416357• Odebrecht Realizações - BAContato: Franklin Mira – Marketing Diretor. Tel.: +55 71 8182-6215• Reserva do Paiva – OR – RecifeRuy Rêgo – President. Tel.: +55 81 9647-0887• Physio Pilates – BAClaudio Soares – Managing Partner. Tel: +55 71 3381-8000• Bodega Don Otaviano – ARJoão Carlos Tourinho Dantas – Owner. Tel.: +55 71 9144-4140• Mitchell e The PlanetContato: Tamires Peixoto – Marketing Manager. Tel.: +55 71 3203-490010. References