Digital Marketing trends are rapidly changing and we need to adjust in a timely manner. This presentation describes the services that we provide as part of the 360 degrees digital marketing plan.

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Digital Marketing 2019
Overview

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Define Objectives:
What do we need
To define?
udiences
easurement
nalyze tools
mprove
ontrol
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C

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Digital Marketing Services
•Our Services
WEBSITES & LANDING
PAGES DESIGN
AND DEVELOPMENT
SEO & SMOCONTENT WRITING
And or editing
WEBSITE
PROMOTION
PRODUCTS BRANDING
NEWSLETTER
Design & development
PPC MANAGEMENT
LINK BUILDING
DIGITAL
MARKETING

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Content writing and/or editing
Content
Is essential
for digital
marketing
Content marketing
creates signals across
the web that build
credibility and
authority with your
audience.
We establish various
content structures such as
Professional blog, PR’s and
“Training Nuggets” to be
used as means to draw
visitors to the customer
websites and have them
stay on the website
Professional PR
writing
And distribution
On related digital
journals and news
websites
BLOGGING
WEBSITE CONTENT editing
YouTube optimization
Vimeo optimization
SOCIAL MEDIA CONTENT
Create mini-sites and post them
to related indexes & directories
SEO on every web page and
Any digital content

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SEO & SMO
•SEO & SMO
On going SEO and SMO (Social Media Optimization) on
websites and social media (e.g. LinkedIn showcase company
pages, Facebook pages, Twitter and Instagram accounts
etc.) Monthly ranking and performance reports
The exposure has translated to higher conversions
on-site, increased sales, more targeted leads and a
greater volume of targeted web traffic (recent
reports attached)
SEO efforts, according to company needs includes
but not limited to the following services:
Keyword Research Page Ranking High traffic
Content advise Detailed monthly reports SEO
SMO
Social Media Optimization enables our clients to reach
target audiences informally, allowing direct communication
and word of mouth distribution as part of the branding
efforts. Also it serves as platform to reach potential
customers who might not have reached otherwise
IntegrationsAuditsOG meetings

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 We design and develop an internal and external
organizational newsletter, in order to keep
employees as well as customers to connect to
company’s news and updates.
 We recommend and apply newsletter systems
 We train the team to be able to continue this
efforts internally in order to save budget
Newsletter design and development

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PPC Management
•PPC Management
Google Ads:
• Remarketing
• Banners
• Search
campaigns
• Video ads
Facebook Campaigns:
• Targeted audiences
• Target existing and past
leads
• Target radiologists
• Target NICU nurses and
doctors
Ongoing management of PPC:
LinkedIn:
Occasionally
and depends
on budget

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Branding
Branding in various visual banners,
remarketing, target conferences
visitors and returning website
visitors
We design compelling visuals to
design ads, landing pages, pop-
ups, twits, posts, etc.
We design and develop
WordPress
websites with CONVERSION in
mind

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Link Building
•Link building
For Link Building, we
follow a very of strict
processes in order to
ensure the quality of back
links. It is one of the most
important signals to
maximize a site's visibility
We design an edit a
mini-site template
for each index and
directory.
We use “White
Hat”
methodology
check and re-
approve each
and every
directory

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Maintenance & preservation
•Website promotion
Website promotion requires a continuous cycle of activities that
will help you to get tangible results and proving strong online
presence.
Strong Content Power of Social
Media
Social Media
Bookmarking
Local
Directories
Registration
Forum
Marketing
Video
Promotion
Guest Blogging

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We believe in Team Training!
We don’t keep the
knowledge to ourselves!
We strongly believe in
team training and provide
Digital Marketing training
sessions or online video
training

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Rapid changes demand Rapid Actions!
Digital marketing is rapidly and constantly changing
We need to adjust to changes in a timely manner
We also need to keep OG tasks in order to maintain
achievements
Get to know innovative new technologies that will save time
and budget
Be aware and adjust to changes of our advertising platforms
Customer retention with advanced digital tools
Leads follow-up with designated CRM systems that can be
integrated with Digital Marketing systems