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A M U L T I - D I S C I P L I N A R Y
A P P R O A C H
Place-Making Place Management
A multidisciplinary approach to plan,
design and manage a place to promote
people’s
health, well-being and happiness
Why is it important?
A city’s architecture and infrastructure
Place-Making
Sacre Ceour
MAKE IT LIVEABLE
Place-Making
Times Square
The vibrancy of its streets and public spaces
MAKES IT LOVABLE
Why is it important?
Place-Making
The vibrancy of its streets and public spaces MAKES IT LOVABLE
La Ramblas
Why is it important?
Marina Bay
Place-Making
This has become an essential part of the innovation economy and real estate
players all over the world has moved into the business of place-making.
New West
End
Times Square
Why is it important?
Bankside
In business precincts, vibrancy leads toFLOW AND EXCHANGE OF IDEAS
KickstartE f f o r t s b y U R A
Weekend Street Closures Streets For People
Place-Making
To start small, bringing private sector and the community on board
News coverage on Weekend Street Closures & Streets for People
News coverage on Weekend Street Closures & Streets for People
E f f o r t s b y U R A
Car-Free Sunday
- Roads in CBD and Civic District
closed to traffic to create a running
& cycling route
- Public spaces come alive with
activities for public enjoyment
- URA partners with other agencies
like SportSG, HPB, NAC and
NParks on complementary
programming
News coverage on Car-Free Sunday
E f f o r t s b y U R A
To support projects initiated &
implemented by the community
Tree-hugging Benches
Under the Gelam Trees NYP MAD Conference PARK(ing)
Day
Cable Spool
Playstreet
E f f o r t s b y U R A
To enliven public spaces to foster
community interactions and create
shared memoriesWinners with Minister (ND)
Installation at Little
India
11 Year Old Winner – My Ideas
Competition
Launch event for AMK viaduct
project
Launch event of AMK viaduct murals
Proposal for My Ideas Competition
OutcomesE f f o r t s b y U R A
Community & Business Champions
Place-Making
Lorenzo Petrillo Rajakumar Chandra
Street Vibrancy
Place-Making
OutcomesE f f o r t s b y U R A
Business Implications
Place-Making
OutcomesE f f o r t s b y U R A
Develop a
business plan
for a defined area
Stakeholders
vote on the
formation of BID
BID will be formed if there is
majority support
All eligible stakeholders
contribute to business plan
FormalisePlace-Making
Business Improvement District
 An area where stakeholders vote to invest in a business plan for the precinct
 BIDs are established and governed by the private sector for the private sector
 Supported by legislation but NOT mandated by the government
 BIDs do not replace basic public services. A BID delivers supplementary services
Times Square Alliance
(US)
Bryant Park
Corporation
(US)
Better Bankside
(UK)
Successful ModelsOverseas
Fun and comfortable street furniture for visitors
Current Place Management Model
T H E I S S U E S
Place-Making
Voluntary Model
 Uncertainty in funding
 Limited to short-term & smaller projects
 Free-rider problem
 Dependent on government funding for initiatives
 Does not represent stakeholders’ views at precinct level
A formal model like the BID can
help overcome these challenges
Pilot BID Programme
T H E O B J E C T I V E S
Place-Making
 Garner interest and support from private sector
 Test the parameters of BID framework on a wide range of diverse precincts
 Shift stakeholders’ mindsets to contribute a significant sum towards the
betterment of their precinct
 Public and private partnership to develop the BID legislative framework
 Build precinct capability for smoother transition to a BID
The End

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Place Making & Place Management

  • 1. A M U L T I - D I S C I P L I N A R Y A P P R O A C H Place-Making Place Management
  • 2. A multidisciplinary approach to plan, design and manage a place to promote people’s health, well-being and happiness
  • 3. Why is it important? A city’s architecture and infrastructure Place-Making Sacre Ceour MAKE IT LIVEABLE
  • 4. Place-Making Times Square The vibrancy of its streets and public spaces MAKES IT LOVABLE Why is it important?
  • 5. Place-Making The vibrancy of its streets and public spaces MAKES IT LOVABLE La Ramblas Why is it important? Marina Bay
  • 6. Place-Making This has become an essential part of the innovation economy and real estate players all over the world has moved into the business of place-making. New West End Times Square Why is it important? Bankside In business precincts, vibrancy leads toFLOW AND EXCHANGE OF IDEAS
  • 7. KickstartE f f o r t s b y U R A Weekend Street Closures Streets For People Place-Making To start small, bringing private sector and the community on board
  • 8. News coverage on Weekend Street Closures & Streets for People
  • 9. News coverage on Weekend Street Closures & Streets for People
  • 10. E f f o r t s b y U R A Car-Free Sunday - Roads in CBD and Civic District closed to traffic to create a running & cycling route - Public spaces come alive with activities for public enjoyment - URA partners with other agencies like SportSG, HPB, NAC and NParks on complementary programming
  • 11. News coverage on Car-Free Sunday
  • 12. E f f o r t s b y U R A To support projects initiated & implemented by the community Tree-hugging Benches Under the Gelam Trees NYP MAD Conference PARK(ing) Day Cable Spool Playstreet
  • 13. E f f o r t s b y U R A To enliven public spaces to foster community interactions and create shared memoriesWinners with Minister (ND) Installation at Little India 11 Year Old Winner – My Ideas Competition Launch event for AMK viaduct project Launch event of AMK viaduct murals Proposal for My Ideas Competition
  • 14. OutcomesE f f o r t s b y U R A Community & Business Champions Place-Making Lorenzo Petrillo Rajakumar Chandra
  • 17. Develop a business plan for a defined area Stakeholders vote on the formation of BID BID will be formed if there is majority support All eligible stakeholders contribute to business plan FormalisePlace-Making Business Improvement District  An area where stakeholders vote to invest in a business plan for the precinct  BIDs are established and governed by the private sector for the private sector  Supported by legislation but NOT mandated by the government  BIDs do not replace basic public services. A BID delivers supplementary services
  • 18. Times Square Alliance (US) Bryant Park Corporation (US) Better Bankside (UK) Successful ModelsOverseas
  • 19. Fun and comfortable street furniture for visitors
  • 20. Current Place Management Model T H E I S S U E S Place-Making Voluntary Model  Uncertainty in funding  Limited to short-term & smaller projects  Free-rider problem  Dependent on government funding for initiatives  Does not represent stakeholders’ views at precinct level A formal model like the BID can help overcome these challenges
  • 21. Pilot BID Programme T H E O B J E C T I V E S Place-Making  Garner interest and support from private sector  Test the parameters of BID framework on a wide range of diverse precincts  Shift stakeholders’ mindsets to contribute a significant sum towards the betterment of their precinct  Public and private partnership to develop the BID legislative framework  Build precinct capability for smoother transition to a BID

Editor's Notes

  1. A multi-disciplinary approach to plan, design and manage a place
  2. … and when it is done well, it leads to place vibrancy and growth. A coordinated, area-based, multi-stakeholder approach to improving precincts and making them more attractive for the benefit of visitors and businesses Helps an area achieve a high level of operational competitiveness and development, by harnessing the skills, experiences and resources of those in the private, public and voluntary sectors.
  3. A city’s architecture and infrastructure makes it liveable, the vibrancy of its streets and public spaces make it lovable. Photos of Times Square, La Ramblas, Sacre Ceour etc. In business precincts, vibrancy leads to flow and exchange of ideas (buzz).  
  4. A city’s architecture and infrastructure makes it liveable, the vibrancy of its streets and public spaces make it lovable. Photos of Times Square, La Ramblas, Sacre Ceour etc. In business precincts, vibrancy leads to flow and exchange of ideas (buzz).  
  5. A city’s architecture and infrastructure makes it liveable, the vibrancy of its streets and public spaces make it lovable. Photos of Times Square, La Ramblas, Sacre Ceour etc. In business precincts, vibrancy leads to flow and exchange of ideas (buzz).  
  6. Globally people are recognising the importance of place-making to contribute to economy and real estate value. Changing consumer trends (online shopping, food delivery) Need for businesses to adapt Recent surveys - expectations for younger consumers different Value personal experience over material possessions Creating memories- shared with family, friends & social media Hence, place management more important than before Programmes & activities that are entertaining and appealing Creating positive experiences In turn drawing footfall to the precinct As a follow-up to the CFE’s recommendation to formalise the framework through legislation, the government is now looking to test the framework on more precincts to ensure that the legislation is sufficiently robust to cater to a diverse range of precincts with different characteristics and stakeholder compositions.   A key consideration behind this recommendation is that stakeholders are better placed to respond to rapid changes in the economic environment Hence we should look at creating platforms and spaces for businesses to innovate and initiate ground-up proposals. =====================================================================================================Consumer expectations and demands are changing rapidly. People are doing more shopping online and also ordering more food for home delivery. The impact is being felt across all retail and F&B outlets today. This is not just in Singapore, but a worldwide trend. We are only starting to experience the start of it. It will get more pervasive in the future. Businesses must adapt to this reality. We cannot continue with the status quo approach, and must adapt to changing consumer sentiment. Surveys everywhere indicate that the expectations for the younger consumers – the millennials – are very different. They prioritise personal experiences over material things. One American study found, and I quote, “[Millennials] not only highly value experiences, but they are increasingly spending time and money on them: from concerts and social events to athletic pursuits, to cultural experiences and events of all kind”. This is not just for young people; the trend is catching on with older consumers too. In America, if we look at consumer spending since 1987, the share of consumer spending on live experiences and events relative to total consumer spending has increased by 70 per cent. There are similar trends in other countries in the world, including Singapore. Instead of accumulating material possessions, people are spending more money on experiences – to create memories that can be shared with family and friends, as well as on social media. Hence place management is more important than before. Good place management will help us come up with activities and programmes that are appealing and entertaining. It will also help to attract people and anchor customers with positive experiences.
  7. Some attempts by URA   General principle – start small and bring private sector and community on board Weekend Street Closures Streets for People Car Free Sunday Our Favourite Place
  8. On the last Sunday of selected months, 5.5km of roads in the CBD and Civic District are closed to traffic to create a running and cycling route for public enjoyment. Numerous public spaces in the city such as the Padang, Esplanade Park, Empress Lawn, and even public spaces in Telok Ayer Conservation District come alive with activities organized by the government agencies and also the community. People are encouraged to just come and start practicing tai chi amongst the shop houses, sell home cooked food along the street or even take a trishaw ride with their family. URA implements the road closures with LTA’s support, while agencies like SportSG, Health Promotion Board, NAC and NParks bring in complementary programming.
  9. General principle – start small and bring private sector and community on board Weekend Street Closures Our Favourite Place Streets for People Car Free Sunday
  10. General principle – start small and bring private sector and community on board Weekend Street Closures Our Favourite Place Streets for People Car Free Sunday
  11. Outcomes – a group of community and business champions                        Street vibrancy                        Business outcomes
  12. Outcomes – a group of community and business champions                        Street vibrancy                        Business outcomes
  13. Outcomes – a group of community and business champions                        Street vibrancy                        Business outcomes
  14. BID is an area where stakeholders vote to invest in the business plan developed for the precinct. It entails developing of a precinct boundary, drawing up of a business plan, conducting a ballot to seek stakeholders support, once majority of support is given, a BID will be passed and all eligible stakeholders will have to contribute whether they vote in favour or not. The important point to note is that the BID is an enabling legislation and is not mandated by the government, hence the stakeholders themselves have to be the ones who want to form a BID for it to form.
  15. One of the more famous BIDs in US is Times Square Alliance. They have managed to transform Times Square from a seedy location to a must visit destination for all New York visitors today. In the past, Times Square was a place with high crime rates, seedy image and very unsafe. Government could not adequately provide the basic level of services. Stakeholders felt that there was a need to change the image of the precinct and they got together to do something for their precinct. They managed to change the tenant mix, changed the image of the area. More people started to visit. In fact, they have also lobbied for the pedestrianization of Times Square to create more public space for visitors. Now, the precinct is extremely vibrant with a lot of events, programming, etc. The BID has brought about a lot of positive change for the precinct such as reduction of crime rates, increased visitorship, more sales, hence increasing rents and real estate value of the precinct. =================================================================================== Better Bankside, London (South Bank, close to Tate Modern) Better Bankside, a business district located in the heart of London is one of the first few BIDs formed in the United Kingdom. Set up in 2005 with more than 620 companies, it has pursued initiatives and programmes that reflects the interests of residents and businesses in transforming the district.   More commercial precinct- hence initiatives are targeted at making Bankside a better place to live and work in.   Choice district to work The precinct has become a choice district to work with safe streets, 15,000 square metres of public space revitalised, and more than 200 trees planted. Place for everyone Targeted programming engages workers, locals and visitors from lunchtime walks, to festivals and a Bankside buzz card that offers exclusive discounts and rewards. Urban regeneration Under the Bankside Urban Forest public space improvement programme, businesses, community groups and the Network Rail work in partnership to transform the base of the viaduct into a creative and vibrant neighbourhood housing a range of independent businesses. ==================================================================================
  16. In Place Management, there are various models, currently in Singapore, it is the voluntary Model. However there are certain challenges of current model: Uncertainty in funding- membership is voluntary, there is limited funding as members come & go Cannot plan for long term projects due to limited funding, hence short term and smaller projects Free rider problem evident as not all the stakeholders contribute towards the precinct and yet they benefit from the initiatives rolled out Hence dependent on government funding to roll out their initiatives Initiatives may not be representative of what the stakeholders wish to see for their precinct
  17. Objectives Enable the Government to ascertain that there is clear interest and support on the part of the private sector for Singapore to introduce the BID model   Allows us to test the key parameters of BID framework to ensure that the framework is robust enough for use on a wide range of different precincts Create a platform for the public and private sector to develop the framework, e.g. the thresholds to pass the BID, BID contributors, etc.   Build capability in the implementation of BIDs among stakeholders so that they can transit smoothly from the voluntary model into the BID model after the BID legislation is put in place   Induce a change in mind-set amongst stakeholders and cultivate a willingness to contribute an appropriate sum of money (not just token sums) to realise the business plan for the betterment of their precinct.   Progress: Targeted consultations have been conducted since mid 2015 to existing precinct associations We had interest from 1 precinct and they have been working to form the pilot BID since end 2015 Earlier this year, Committee for Future Economies recommended to adopt a formalised place management framework through legislation, however, we will now need to determine if there is adequate interest and support from the private sector for this. Since stakeholders are better placed to respond to raid changes in the economic environment, platforms for businesses to innovate and respond to ground-up proposals have to be created since solutions cannot all come from the government, hence we need to be able to empower stakeholders to take greater ownership of their precincts. We are now inviting a wider range of precincts to participate in the pilot BID programme.