Pizza Hut began in 1958 when brothers Frank and Dan Carney opened the first location. It is now the world's largest pizza franchise and part of the Pepsi empire. Pizza Hut aims for excellence, positive energy, accountability, recognition, listening to customers, and has expanded through franchises worldwide using social media, apps, and online tools like Google AdWords and Analytics to achieve great success. The document recommends Pizza Hut invest more in advertising to continue its growth.