2. 1930’s/40’s- Original recipe sold as Frutola penny drink mix
- Creator J. Fish Smith found that kids were eating drink mix as candy
And decided to rebrand as Fruzola
1952- Pixy Stix brand is born
- Sunline Inc. developed Pixy Stix brand and designed
the packages as straws to pay homage to the candy’s
beverage beginnings
FROM DRINK MIX TO CANDY
3. Sunline Inc. became Sunmark Corporation
Sunmark Acquired Breaker Confections
- Breaker Confections changed to Willy Wonka Brands (1980)
Rowntree Macintosh Confections bought them out (1986)
In turn sold out to Nestle in 1988
Nestle renamed RMC to Willy Wonka Candy Company (1996)
- Other candies- Laffy Taffy, SweeTarts, Nerds, Spree, Fun Dip
MESSY OWNERSHIP
4. Under the new Wonka brand is when the modern Pixy Stix brand was born
MODERN PIXY STIX
5. New logo
- Retro feel with updated color palette
New packaging
- Straw shaped tube design kept to reference back to candy’s origins
Updated colors
- Colors are more sophisticated and less garish
New flavors
- Introduction of sour flavors and more savory flavors
NEW AND IMPROVED!
8. #PixyStixBodybuild
- There are some benefits of post workout
carbohydrates.
- Some prefer/suggest dextrose as a post
workout carb source, which can be found
in supplements in tasty sweets like Pixy
Stixs and Gummy Bears.
SOCIAL MEDIA
9. - The challenge is to see how many
Pixy Stixs you can have at once
- We have created a hashtag called
#pixystixchallenge
SOCIAL MEDIA
