blue2purple in collaboration with Mobilosoft and ClickAnalyst present their special SEA Training Session.
It's time to discover a brand new way of envisionning Online Advertisement !
Learn How to Pimp your Ads !!!
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled From Wired to the Airwaves: Migrating Online Creative to TV (& beyond). The presentation discusses the importance of providing human connection and authentic happiness in marketing. Presenters were Rob Cartwright, Senior Research Manager of The Coca-Cola Company and Paul McClean, Senior Vice President of Millward Brown Atlanta.
Estudio de Mediamind Buenas prácticas para crear un anuncio online inteligentemediosyempresas.com
El nuevo estudio de MediaMind muestra cómo mejorar significativamente los resultados de un anuncio online e identifica las mejores prácticas para ayudar a los anunciantes a crear campañas de publicidad digital más eficaces
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled From Wired to the Airwaves: Migrating Online Creative to TV (& beyond). The presentation discusses the importance of providing human connection and authentic happiness in marketing. Presenters were Rob Cartwright, Senior Research Manager of The Coca-Cola Company and Paul McClean, Senior Vice President of Millward Brown Atlanta.
Estudio de Mediamind Buenas prácticas para crear un anuncio online inteligentemediosyempresas.com
El nuevo estudio de MediaMind muestra cómo mejorar significativamente los resultados de un anuncio online e identifica las mejores prácticas para ayudar a los anunciantes a crear campañas de publicidad digital más eficaces
One of the beautiful things about working in the digital space in that just about everything can be measured. Whether you’re sending an email, live-tweeting an event, or launching a brand new website, you can (and should) monitor your performance so you know what’s working and what isn’t for your audiences.
With so much data available, and so many tools you can use to assess it, measuring and monitoring can be intimidating. But worry not, because our Deputy Director of Communications Marc Abanto and Senior Digital Analyst Maureen McNally bust a few myths about data, and talk about setting goals and measuring success, in their recent presentation at the Public Affairs Council:
Mobile isn’t a nice to have anymore, it has become a reality.
Today it’s not about where your customers are looking for you anymore, it’s about when and why they are looking.
For some advertisers, mobile already represents 30% of their traffic.
Can you imagine not having a mobile website if this would happen to you?
UX Tips: 9 Tactics to Build Your WebsiteHileman Group
In this webinar, we’ve teamed up with Kentico to provide 9 UX tips to help you build a better website. You will learn:
• What is UX (and what it isn’t)
• Tips and tricks to help build an optimal website structure
• Tools you need to be a UX expert
Power Up Your Agile Planning and Analysis: Deliver Value Via Structured Conve...EBG Consulting, Inc.
For continual value delivery, stakeholders must partner to develop a shared understanding of product needs. How does this partnership gain a focused yet holistic understanding of the highest‐value requirements? How do they effectively plan the project so that the delivery team builds the right product, at the right time? Learn how to go beyond user stories and engage in “structured conversations” to explore and evaluate product needs and clearly identify what to build and when. You’ll use these conversations to fuel your daily work, refine your product backlog, and efficiently plan, analyze, and allocate product needs to allocate them to delivery cycles.
Keynote by Ellen Gottesdiener, EBG Consulting
Agile Development Practices ~ 05 March 2013 ~ Potsdam, Germany
MixORG conducted a campaign for Aditya Birla Group in which it created close to 1.9 million impressions of ABG Leadership Program advertisements in 10 days. The objective of online branding of ABGLP was successfully achieved.
One of the beautiful things about working in the digital space in that just about everything can be measured. Whether you’re sending an email, live-tweeting an event, or launching a brand new website, you can (and should) monitor your performance so you know what’s working and what isn’t for your audiences.
With so much data available, and so many tools you can use to assess it, measuring and monitoring can be intimidating. But worry not, because our Deputy Director of Communications Marc Abanto and Senior Digital Analyst Maureen McNally bust a few myths about data, and talk about setting goals and measuring success, in their recent presentation at the Public Affairs Council:
Mobile isn’t a nice to have anymore, it has become a reality.
Today it’s not about where your customers are looking for you anymore, it’s about when and why they are looking.
For some advertisers, mobile already represents 30% of their traffic.
Can you imagine not having a mobile website if this would happen to you?
UX Tips: 9 Tactics to Build Your WebsiteHileman Group
In this webinar, we’ve teamed up with Kentico to provide 9 UX tips to help you build a better website. You will learn:
• What is UX (and what it isn’t)
• Tips and tricks to help build an optimal website structure
• Tools you need to be a UX expert
Power Up Your Agile Planning and Analysis: Deliver Value Via Structured Conve...EBG Consulting, Inc.
For continual value delivery, stakeholders must partner to develop a shared understanding of product needs. How does this partnership gain a focused yet holistic understanding of the highest‐value requirements? How do they effectively plan the project so that the delivery team builds the right product, at the right time? Learn how to go beyond user stories and engage in “structured conversations” to explore and evaluate product needs and clearly identify what to build and when. You’ll use these conversations to fuel your daily work, refine your product backlog, and efficiently plan, analyze, and allocate product needs to allocate them to delivery cycles.
Keynote by Ellen Gottesdiener, EBG Consulting
Agile Development Practices ~ 05 March 2013 ~ Potsdam, Germany
MixORG conducted a campaign for Aditya Birla Group in which it created close to 1.9 million impressions of ABG Leadership Program advertisements in 10 days. The objective of online branding of ABGLP was successfully achieved.