Pitching the StoryMPR professionals need to persuade connector.docx

•Download as DOCX, PDF•

0 likes•1 view

This document provides guidelines for an individual project on pitching a story to the media. It outlines three parts: selecting a company and media outlet for the story; writing an effective pitch letter with an attention-grabbing opening, background information, and a call to action; and describing a follow-up plan and considerations for pitching a blogger. The full assignment should be 8-10 pages long following an APA template, with an introduction, three main sections, and a conclusion.

Education

Pitching the Story
MPR professionals need to persuade connectors to use their
message. It must be positioned as newsworthy. Common themes
defining newsworthiness often include the following:
Firsts
Trends
Local, quirky personalities
The underdog
Impact on the audience
Something of an unusual nature
Part 1: Pre-Pitch
Select a company to create a story that you wish to shop to a
media outlet. Use the following guidelines:
Provide a brief overview of the company.
Describe the media outlet being pitched. Include information on
its target audience (the media outlet must be real).
Part 1 of the Individual Project should be 1 page in length. Be

sure to cite your resources.
Part 2: Writing an Effective Pitch Letter
Write the pitch letter, which should include the following:
An attention-grabbing opening
The "hook"
Background information supporting the pitch
Support materials
The action step
Part 2 of the Individual Project should be 2 1/2 pages in length.
Be sure to cite your resources.
Part 3: Follow-up and Other Considerations
Describe your follow-up plan.
Discuss the special considerations for pitching a blogger.
Part 3 of the Individual Project should be 1 1/2 pages in length.
Be sure to cite your resources.

Your assignment should contain a cover page, an abstract page,
and a reference page in addition to the body. The body of the
paper should be 5 pages, starting with a brief 1-paragraph
introduction and ending with a short conclusion. The entire
submission will be 8–10 pages in length.
Please submit your assignment as a Word document in APA
format using the attached
TEMPLATE
.

Similar to Pitching the StoryMPR professionals need to persuade connector.docx

5 STEPS TO THE ULTIMATE PRESS RELEASE

King Creative Media

Unit 6 assignment brief: PR1 research techniques in film.

Stephen Buckley

Using PR To Promote Your Dealership - OFDA Conference 2008

American Moving & Storage Association

Functions of a pr agency

Aamir Abbasi

How to do Press Released

yashchugh11

Unit 6 assignment brief pr1 research techniques in film (1)

ben foran

Unit 6 assignment brief pr1 research techniques in film

Ryan Bailey

Unit 6 assignment brief pr1 research techniques in film

jpearson5678

Unit 6 assignment brief pr1 research techniques in film

Liam Macdonald

Unit 6 assignment brief pr1 research techniques in film (1)

Michael Broadhurst

City & Guilds media relations toolkit

NICOLAPA

Journalism Public Relations and Public Service Announcements

Jennifer Sheppard

Similar to Pitching the StoryMPR professionals need to persuade connector.docx (12)

5 STEPS TO THE ULTIMATE PRESS RELEASE

Unit 6 assignment brief: PR1 research techniques in film.

Using PR To Promote Your Dealership - OFDA Conference 2008

Functions of a pr agency

How to do Press Released

Unit 6 assignment brief pr1 research techniques in film (1)

Unit 6 assignment brief pr1 research techniques in film

Unit 6 assignment brief pr1 research techniques in film (1)

City & Guilds media relations toolkit

Journalism Public Relations and Public Service Announcements

More from needhamserena

Class type: History since 1945 Paper type: Reaearch paper Length- 8 pages ( 1700 words ) Bibliography Needed NO PLAGERISM Examining the historical background meaning and implications of a current events topic, using historical research methods, proper documentation and citations and evaluating and sythesising materials from a variety of sources on a global topic. PLEASE PROVIDE 7 - 10 SOURCES THAT INCLUDE LIBRARY PUBLICATIONS AND RELEVANT HISTORICAL WEBSITES. Topic - Space Travel since 1945 and the origins of it, and the journey of space travel in the last 60 years. -OR- a topic of your choice .

Class type History since 1945Paper type Reaearch paper L.docx

needhamserena

Class, One of the areas we will be discussing this week is IRCA or the Immigration Reform and Control Act. Anytime you discuss immigration there are certainly differences of opinions. I thought you might find this interesting. 105 years later. What a visionary that Teddy R.!!! Theodore Roosevelt's ideas on Immigrants and being an AMERICAN in 1907. "In the first place, we should insist that if the immigrant who comes here in good faith becomes an American and assimilates himself to us, he shall be treated on an exact equality with everyone else, for it is an outrage to discriminate against any such man because of creed, or birthplace, or origin But this is predicated upon the person's becoming in every facet an American, and nothing but an American...There can be no divided allegiance here. Any man who says he is an American, but something else also, isn't an American at all. We have room for but one flag, the American flag... We have room for but one language here, and that is the English language... and we have room for but one sole loyalty and that is a loyalty to the American people." Theodore Roosevelt 1907, What are your thoughts? ABSOL UTELY NO Plagiarism! Your OWN Thoughts ONLY! .

Class,One of the areas we will be discussing this week is .docx

needhamserena

Class type History since 1945Paper type Reaearch paper Length-.docx

needhamserena

Class type: History since 1945 Paper type: Reaearch paper Length- 8-10 pages double spaced NO PLAGERISM Examining the historical background meaning and implications of a current events topic, using historical research methods, proper documentation and citations and evaluating and sythesising materials from a variety of sources on a global topic. PLEASE PROVIDE 7 - 10 SOURCES THAT INCLUDE LIBRARY PUBLICATIONS AND RELEVANT HISTORICAL WEBSITES. topic - Terrorism since 1945. Analysis, implications and future prediction of how terrorists will react in the future. .

Class type History since 1945Paper type Reaearch paper Len.docx

needhamserena

Class Transportation EconomicsQuestionDescribe the major com.docx

needhamserena

Class type History since 1945Paper type Reaearch paper Lengt.docx

needhamserena

Class Project build a data warehouse and to do a presentation of t.docx

needhamserena

class MyLinkedList2 // copy of MyLinkedList in Fig. 15.4 { private class Node // inner class { private Node link; private int x; } //---------------------------------- private Node first = null; // initial value is null //---------------------------------- public void addFirst(int d) { Node newNode = new Node(); // create new node newNode.x = d; // init data field in new node newNode.link = first; // new node points to first node first = newNode; // first now points to new node } //---------------------------------- private void traverse(Node p) { if (p != null) { System.out.println(p.x); // display data traverse(p.link); // move p to next node } } public void traverse() { traverse(first); } public void reverseTest(); { Node p = first; if (p != null) { System.out.println(p.x); traverse(p.link); // move p to next node } } reverse(p); } //============================================== class TestMyLinkedList2 { public static void main(String[] args) { MyLinkedList2 list2 = new MyLinkedList2(); list2.addFirst(1); list2.addFirst(2); list2.addFirst(3); System.out.println("Numbers on list"); list2.traverse(); } } .

class MyLinkedList2 copy of MyLinkedList in Fig. 15.4 { priv.docx

needhamserena

Class Exercise – Module 6 (Workplace Law) Hardie is a printer who began working with Comox Printing in 1982. Comox operated in the Comox Valley area, including Campbell River, Courtenay and Parksville, all within a 50 kilometer radius of the print shop. At the time he was hired, he signed an employment agreement which included a provision that he would not work for a competing business nor disclose confidential information to anyone outside of Comox Printing anywhere in Western Canada or Washington State during his employment and for a period of 7 years after he ceased employment with Comox Printing. Over the years he was with the operation he became a key employee who had confidential information about the printing process that Comox Printing used which was unique and unknown to other printers. Hardie now has an opportunity to became a part-owner of an printshop in Kamloops and told his employer he was quitting. A year or so later, Hardie began to use the secret printing process in the Kamloops operation. His former employer discovered this and sued Hardie for breaching the above provisions of his employment contract with Comox Printing. Will Comox Printing succeed? Discuss the issues. Williams owned a chain of fast-food restaurants in Vancouver and Victoria. One day, union officials of local of Union 1234 of the Foodworkers Union urged several of Williams’ employees to organize a bargaining unit to become unionized. What must Williams do or not do to avoid unfair labour practices? write one page apa style no plagiarism .

Class Exercise – Module 6 (Workplace Law)Hardie is a printer w.docx

needhamserena

Class Exercise – Module 8 – Real Property Harvey sold his house to Jane under a real estate purchase agreement signed by both of them and prepared by a real estate agent. The sale was scheduled to be completed July 1 st . When the date came and Jane was in the process of moving in, she noticed that a fancy, large dining room chandelier was missing and was replaced by a smaller and much less fancy light fixture. She calls the real estate agent, furious at both Harvey and the agent, and demands that the original chandelier be returned. What are Jane’s rights in this situation? Discuss. Lindsay owns a house and lot, and gives a mortgage on the property to Darryl in return for a loan. Lindsay later sells the house and lot to John, with John taking over (assuming) the mortgage payments. A year later, John defaults in his payments under the mortgage. What can Darryl do? 1 page APA style no plagiarism .

Class Exercise – Module 8 – Real PropertyHarvey sold his house.docx

needhamserena

Class is Social Responsibility Write a 2-page analysis connecting the three “Classical Theories of Morality” and those are of Nicomachean Ethics by Aristotle (384–322 BCE), The Foundations of the Metaphysics of Morals by Immanuel Kant (1724-1804), and Utilitarianism by John Stuart Mill (1806-1873). To your own cultural identity. Explain how the theories align or do not align with your cultural identity. Include how cultural identity impacts social responsibility . APA format with proper reference citing within paper. Thanks .

Class is Social Responsibility Write a 2-page analysis connectin.docx

needhamserena

Class Exercise – Module 5 - Corporations Kelly is a director of Island Properties Ltd.(the Company). He engaged the accounting firm of Westcan Accounting to perform certain professional work on behalf of the Company. When the work was completed, the accounting firm submitted an account for their fees. The Company failed to pay and the firm commenced legal action to collect the account. The Company argued that Kelly was not a managing director (the firm did not have one), and therefore he did not have authority to bind the Company. Is the defence likely to succeed? Discuss Kelly’s legal relationship to the Company and what type of authority he had. Himmel, a German immigrant, carried on an electrical business for many years under the name “Himmel Electrical”. On advice from his accountant, he incorporated Himmel Electrical Ltd. with himself as sole shareholder and director. He sold all his equipment and machinery to the new company and as payment, received 1000 common shares and a mortgage for $125,000 on all equipment and machinery which he had just sold as well as any future assets the company may acquire. The mortgage was by way of a Security Agreement and was registered with the government registry as required under the BC Business Corporations Act. The new company carried on the electrical business; however, Himmel overlooked changing the sign outside his shop and did not tell his customers or suppliers that the business was now owned and run by a company. Business invoices were nevertheless rendered in the company name and all letters were on company stationary. Several years later, the business ran into financial problems because of a loss of customers to larger competitors and Himmel shut the business down. The business assets were sold for $55,000 and Himmel claimed payment in priority to creditors’ claims totalling $82,500. The creditors claimed priority instead, since they were unaware of the change of ownership. Discuss the issues raised in this case and how the dispute might be resolve d. just write like 1 or 150 each question. apa style no plagiarism .

Class Exercise – Module 5 - CorporationsKelly is a director of I.docx

needhamserena

Class: EDU 160 Child Developement and Health/PE Assignment: College Level Essay-Safety Issue Paper Format: APA References: 3 Pages: 3-4 Major: Education ASSIGNMENT: 1. Pick a topic of a safety issue within schools (Grades: K-5) EX: Class size, bullying/harassment, violence, health/school lunches) 2. Identify why it is an issue? (References) 3. How can we solve the issue/what else can we do if there is already a system in place? **This is an education class, please make sure to consider the idea of why it (the issue) matters on the education & teacher level. DUE TOMORROW ... as in Sunday night @ 11PM... Please let me know if you are willing to help :) .

Class EDU 160 Child Developement and HealthPEAssignment Colle.docx

needhamserena

Class: Ethical Decision Making Through Film Assignment: 1500 WORD ESSAY: Compare & Contrast (on 2 MOVIES) Write about the similarities, differences, or both. MLA Format & you m ust follow block or alternating pattern format. (SEE THE ATTACHED DOCS. FOR ESSAY OUTLINE) *** The o nly research is pupposed to be from the films. My teacher wants the movies to be the primary sources. There must be quotes from the films. The films must be cited correctly using the MLA format as a Works Cited at the end of the paper. 1. Choice of one set, of the two films from the list of sets . (Attached) 2. Compare and/or contrast the ethical decision of each character . 3. What was the event that led the characters to their decision? What was the decision? How did each character reach his or her decision? How was the film effective in conveying this? DUE: Tuesday @ 1PM Let me know if you are willing to help, thank you so much :) .

Class Ethical Decision Making Through FilmAssignment 1500 WORD.docx

needhamserena

Clarify the differences between referential and expressive language. Then identify two factors that can influence whether children's language is more referential or more expressive. Explain the difference between speech and language impairments and describe at least one major form of each. Identify two or more different types of language and speech intervention treatments and describe the impact they may have on children's language development .

Clarify the differences between referential and expressive language..docx

needhamserena

Class : INF220 Each discussion must be at least 200 words Discussion #1 How are information systems transforming business and what is their relationship to globalization? Give examples to illustrate your answer. Discussion #2 How do enterprise applications, collaboration and communication systems, and intranets improve organizational performance? Give examples to illustrate your answer. .

Class INF220Each discussion must be at least 200 words.docx

needhamserena

CJUS300 Sarah Harris, your supervisor at the pretrial diversion program where you are interning, obtains a case that she asks you to work on independently. The case involves Cindy Bichman, a mentally ill, homeless 38-year-old woman who has not showered in many weeks. She is hungry because she has not eaten in several days. Her mental illness is not under control because she is not taking any medication nor is she under the treatment of a psychiatrist because she does not know where to go, and she has no means of financial support. Therefore, her behavior is considered bizarre by those who do not know or understand her plight. She spends her days roaming downtown panhandling. She has a history of obtaining food at homeless shelters as well as sleeping in these shelters when the weather necessitates it. On one particular day, she steals some bread from a local convenient store. The clerk contacts the police, and Ms. Bichman is arrested and taken to county jail. She is eventually released to the pretrial diversion program and assigned to Ms. Harris, who in turn, gives the case to you. Ms. Harris tells you that she believes the helping professions of psychiatry and social work need to be involved with Ms. Bichman. She asks you to do the following: Identify the core values of the psychiatry profession that would be important in this case, and explain why. Identify the core values of the social work profession that would be important in this case, and explain why. Use 2 core values from each discipline stated. .

CJUS300Sarah Harris, your supervisor at the pretrial diversion pro.docx

needhamserena

CJUS300 Cindy Hart is 23 years of age. She was born on 6/11/86, the fourth child born to Betty Hart (born 6/1/66) and Barney Hart (born 4/11/55). Her father, Barney Hart, was an alcoholic who drank daily and recently passed away from cirrhosis of the liver. Mr. Hart was extremely violent with his wife and his children. He repeatedly beat his wife throughout the marriage and was often violent with the children. Cindy and her three siblings were taken from the custody of their parents several times during their formative years because of their father's drinking, domestic violence, and their mother's inability to protect them. Cindy likely bore the brunt of her father's alcoholism and family violence because she was the youngest of her siblings, and her father's alcoholism was severe for the last 12 years before his death. Cindy's father could not hold a job because of his alcoholism, and her mother did not work, so the family had limited funds and finances were always a source of great strain and tension. Cindy's mother was ineffectual and inept as a parent. She allowed repeated beatings of the children by Mr. Hart. Her mental health is questionable. Her older siblings are Noah, age 25; Colleen, age 26; and Laura, age 28. Noah is currently incarcerated after recently being found guilty of drug trafficking. He is to serve a 40-year sentence. Colleen has six children; three of whom have been removed by Child Protective Services (CPS) because of issues involving drugs, inadequate supervision, and her recent arrests for prostitution. Laura, who is the most stable of the siblings, is married, has one child, and is working full-time as a physician assistant. She has no ties with her siblings or her mother. Cindy Hart has never been married and has two children: Benjamin, age 5 and Luke, age 3. The children have different fathers and neither father is involved on a regular basis with either child. Cindy is receiving Temporary Assistance to Needy Families (TANF) (i.e., welfare) and Medicaid as health insurance for the children. She lives in an apartment in a crime-ridden, rundown neighborhood. She did not complete high school and did not graduate with her class but instead she dropped out in the 11th grade. She had a series of drug binges during this period. She eventually did receive her GED and is very proud of that fact because only her sister Laura graduated. Cindy works part-time in a day care center as an aide. She has a history of mental health treatment, which includes two psychiatric hospital stays (one at the age of 15 and the other at the age of 21). She currently takes antidepressant medication, has a dual diagnosis (DSM-IV-TR diagnosis plus a substance abuse diagnosis), and has very few social supports. She sees her psychiatrist monthly for medication consults but has missed her last two appointments. She also sees her social worker for ongoing mental health counseling twice per month but has missed her last two appointments. Luke, her 3-y.

CJUS300Cindy Hart is 23 years of age. She was born on 61186, the.docx

needhamserena

CJHS311-1501B-01 Study of Alcohol Use and Abuse Task Name: Phase 2 Discussion Board Deliverable Length: 4–6 paragraphs Details: Reminder: Initial Discussion Board posts due by Wednesday, responses due by Sunday Students will be expected to post their first initial discussion board posting by Wednesday of each week. Discussion posts will be graded and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time. Students are expected to post their responses to peers by Sunday. NOTE: All submission posting times are based on midnight Central Time. Since your last meeting with Mr. Moore, you have come to be aware that because he is home so infrequently, he does not spend much quality time sober with his children. He recently missed his daughters’ national gymnastics championships in San Francisco, CA. The girls excel at gymnastics and are among the best in the country at their level. Mr. Moore has been to one gymnastic meet 3 years ago. His son, Jeffrey, plays hockey and is on a travel team. Mr. Moore has never been to one hockey game. Mr. Moore has never missed work due to drinking, although you have come to be aware that he sleeps only 4–5 hours per night and is typically hung over the next day after being out drinking the night before. He has very little patience, chain smokes, and has many regrets in his life (although drinking is not yet one of them). When asked about his children, he appears to know very little about them. He is unable to tell you who each child’s best friend is, what each child’s favorite color is, what television shows they like to watch, what music interests them, or what foods they like to eat. He cannot recall ever doing any activity with any of them individually or together. He is not sure of their schedule, and he has never been to a school parent/teacher conference or any doctor or dentist appointments. However, he is very vocal in his expectation that his children excel in school and get all As. He did disclose that he reviews their report cards to be sure they are getting all As. When asked about his children’s apparent athletic ability, he is apathetic. He truly believes that he cannot attend such events because it interferes with his business. Mr. and Mrs. Moore travel frequently as a couple with different retail groups, and these trips are paid for by the manufacturers of the furniture that Mr. Moore carries in his stores. The children do not come on these trips. There are about two per year, each lasting for 1 week. When asked about these trips during an interview, Mrs. Moore’s face elongates and she looks down. She is very guarded in her responses to you as the probation officer. You learn that these trips are a source of great stress for Mrs. Moore because all decisions are left up to her. She decides and plans for the child care for the children when they travel, she does the pack.

CJHS311-1501B-01 Study of Alcohol Use and AbuseTask NamePhase 2.docx

needhamserena

CJHS315-1404B-01 Child Abuse Task Name: Phase 1 Individual Project Deliverable Length: 1-2 pages Details: Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time. You are working in a center and your boss has asked you to prepare an informative essay to inform the new counselors of historical information relevant to the profession, specifically the term Parens Patriae. Using the Library and/or the Internet research child abuse from a historical perspective and prepare an essay on the following: An overview of the concept of Parens Patriae The historical originsof Parens Patriae Use of Parens Patriae in modern juvenile court, providing two examples .

CJHS315-1404B-01 Child AbuseTask NamePhase 1 Individual Project.docx

needhamserena

More from needhamserena (20)