all about cmpany profile with pitch desk

1. PITCH DECK
NDALEM INDONESIA
PT. NDALEMVALUE CREATION INDONESIA

2. NDALEM INDONESIA
NDALEM
Reguler : 26 Varians
Concept:
Brings Indonesian Taste
Story and Experiences
through chocolate bar
2013
Jl. Kauman 32 Jogja
2015
Jl. Bhayangkara 23, Jogja
BOENBEANS
6 Varians
Concept:
Single Origin Chocolate
Direct trade to farmer
Social Impact Chocolate

3. Asri Meikawati Hazim
CHOCOLATE EXECUTIVE OFFICER
PT. NDALEMVALUE CREATION INDONESIA
OUR TEAM
Wednes AriaYuda
CHOCOLATE TECHNOLOGY OFFICER
PT. NDALEMVALUE CREATION INDONESIA
Education: Magister Management UGM
Expertise: Management & Marketing
Latest Course: Food Production & Processing Course,
Griffith University,Australia by Australia Award
Education: Food Technology UGM
Expertise: Product Research & Development
Latest Course: Cocoa & Chocolate Processing Course,
Gent University, Belgium by Gent Uni

4. OUR CHALLENGE
Indonesia
the 3rd largest
Cocoa Producer
in the world
95% of Indonesia
cocoa do not get good
post harvest
Average age of cocoa
farmer are above 45
y.o
Indonesia has not
considered as a
good chocolate
producing country

5. 4,7
million
0,3 kg/th Trend
Number of Local
Indonesian tourist to
Jogja in 2017
Chocolate
consumption for
Indonesian people
per person per year
Increasing number in
chocolate
consumption in
Indonesia every year
397
thousand
Number of
International tourist
to Jogja in 2017
MARKET SIZE

6. PRODUCT PROFILE
BONBEANS : Dark Chocolate 100% BOENBEANS Traction
Raw Material
Packaging
Production
Manpower
Operational &
Marketing
Selling Price
Retail Price
Rp. xxxx
Rp. xxxx
Rp. xxxx
Rp. xxxx
Rp. xxxxx
Rp. xxxxx
Production
Cost
Rp. xxxxx
xx%
xx%
Concept:
Single Origin Chocolate - Direct trade to farmer
Social Impact Chocolate
0
200
400
600
800
1000
1200
1400
2015 2016 2017
Legal Documents:
PT, NIB, SIUP,TDP,TDI, PIRT, MUI Halal, KI Merek, GS1 Barcode ISO 9001: 2015 Manajemen Mutu

7. COMPETITOR & POSITIONING
Value Preposition
Local Ingredient - Jogja
Healthy Chocolate
Traceability Food
Give Social Impact
Authentic Story
BOENBEANS

8. OUR TRACTION
Revenue and Profit Cokelat nDalem in 2013-2017
and more
to come…
2013
Launch Cokelat
nDalem
Regular Product
2015
Mentoring by
PUM and Launch
Boenbeans
2016
Food Production
Course by
Australia Award
2017
Cacao & Chocolate
Course by
Gent Uni Belgium
2018
ISO 9001:2015
Quality
Management
328.891.000
605.634.000
774.961.000
845.539.000
869.978.000
26.721.960
94.483.251
58.744.122
134.535.862
100.442.397
0
100.000.000
200.000.000
300.000.000
400.000.000
500.000.000
600.000.000
700.000.000
800.000.000
900.000.000
1.000.000.000
Revenue Profit
2013 2014 2015 2016 2017

9. BUSINESS MODEL
STORE & EXPO
ONLINE &
CUSTOM
CONSIGNMENT
RESELLER, ETC
EXPORT
SPREAD REVENUE (IDR)
346.632.500
Website, Email, WA
4 Marketplace
217.118.000
108.992.500
1 Store
17 Expo & Open Table
43 Retail / Gift Shop
Partners
Singapore
258.882.800
963.730.800
PRODUCT
85gr, 50gr
17gr, 7 gr
85gr, 50gr
85gr, 50gr
85gr, 50gr
17gr, 7 gr
Premium
Cacao Bean
32.105.000
% MARGIN
XX %
XX %
XX %
XX %
XX %

10. INVESTMENT FOR SCALE UP
Pre Series : xxx million
Marketing Expert
Production Expert
Production Team
innovation
products
xx %
Series A : xxx Billion
Marketing Expert
Production Expert
Production Team
Post Harvest Team
to be discussed
2019 2021
53% Machine
24% Manpower
20% Marketing & Distribution
3% Raw Material
35% Post Harvest Facility
40% Machine
11% Manpower
13% Marketing & Distribution
1% Raw Material
equity share
team
development
investment
allocation
investment
year

11. DISTRIBUTION STRATEGY
Current Distribution : 1200 bars / month Potential Distribution : 2300 bars / month
nDalem Store, Bakery, Gift Shops
Hypermart
Jogja
Jakarta
Online
B to B
Reseller
Kem Chicks Pasific Place Mall
Alun-Alun Indonesia, GI Mall
Tokopedia, Shopee, Blibli, Blanja
1 Cafe
1 Partner for Other Brand
2 Partners
Coffee Shops
Jogja
Jakarta
Bali
National
B to B
Ranch Market
Snack Zone
Gift Shops
Monthly Subscriptions
Superindo, R&B, Hero,
Foodmart, Healthy Food Store
Cafe
Bakery
Hotel
Restaurant

12. PROJECTION PLANNING
Year 2015 2016 2017 2018 2019 2020 2021
Target Market Reseach Trial Market Trial Market Local Market Local Market Java National
(IDR)
Revenue/month 2.000.000 11.250.000 15.500.000 22.500.000 37.500.000 87.500.000 375.000.000
Production/month 80 450 620 900 1500 3.500 15.000
Pipeline Distribution Research Store Store Store Store Store Store
Online Online Online Online Online Online
Gift Shop Gift Shop Gift Shop Gift Shop
B2B B2B B2B B2B
Event Event Event Event
Hypermartket Hypermartket Hypermartket
Supermarket Supermarket Supermarket
Reseller Reseller Reseller
Monthly
Subscription
Monthly
Subscription
Export Trial

13. STORE & PRODUCTION FACILITY
NDALEM INDONESIA CONTACT
Address:
Jl. Bhayangkara No: 23, Kel. Ngampilan, Kec. Ngampilan, Jogja 55261
Phone : +62 274 586858
Whatsapp : +62 811 263 5885
Email : info@cokelatndalem.co.id
Facebook : Cokelat nDalem
Instagram : @cokelatndalem | @boenbeans
Website : www.cokelatndalem.com
Contact Person:
Meika Hazim : CEO | meikahazim@cokelatndalem.co.id
WednesYuda : CTO | wednesyuda@cokelatndalem.co.id