2014 NFL Sponsorship Sales Deck
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This document provides information about sponsorship opportunities for the 2014 NFL season on ESPN and NFL Network. It details that there will be over 30 primetime regular season games broadcast, including 17 Monday Night Football games on ESPN from September to December, and 14 Thursday Night Football games on NFL Network. It also notes viewership statistics for NFL games that demonstrate their popularity, such as Monday Night Football occupying 6 of the top 10 largest cable TV audiences of all time. Additionally, it specifies some regional focus on games featuring California teams. The document aims to showcase the large viewership of NFL games and promote sponsoring NFL programming to reach passionate and affluent fans.
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The document provides information about advertising opportunities with NFL football teams and games. It includes:
- A list of all 32 NFL teams organized by division and conference.
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- Overview of preseason, regular season, and special event games like the Pro Bowl and NFL Draft that provide additional advertising opportunities throughout the year.
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2014 NFL Sponsorship Sales Deck
- 1. 2014 NFL SEASON SPONSORSHIP FEATURE YOUR BUSINESS IN THE COMPLETE PRIMETIME NFL CABLE SEASON
- 2. Your Customers, Delivered FULL CONTACT FOOTBALL COVERAGE • 17 Monday Night Football games on ESPN (Sept-Dec) • 14 Thursday Night Football games on NFL Network (Sept-Dec) • 2 NFL Preseason games on ESPN (August) • Ancillary, Talk & Support programming on ESPN and NFL Network all season long (Aug-Dec) OVER 30 PRIMETIME REGULAR SEASON GAMES
- 3. Your Customers, Delivered 2014 NFL HIGHLIGHTS PASSIONATE FANS GET FIRED UP 1Source: Nielsen NPower National People Meter, CVG Ratings. 2Source: NTRN; 12/26/2011 - 12/30/2012; Live+SD, All Cable; Ranked on top 100 telecasts based on Proj, excludes telecasts less than 30 minutes 3Source: Nielsen Npower National People Meter, All Time Cable Telecast Report,, NPOWER Ratings Analysis Report 12/28/2009 - 12/26/2010, NTRN; 12/27/2010 - 12/25/2011; Live+SD, All Cable; Ranked on top 100 telecasts based on Proj, excludes telecasts less than 30 minutes, NTRN; 12/26/2011 - 12/30/2012; Live+SD, All Cable; Ranked on top 100 telecasts based on Proj, excludes telecasts less than 30 minutes 4Source: Nielsen Npower National People Meter, Live+SD, MC US AA%, M 8pm-11pm • For the 2012 season, Monday Night Football was the most watched cable program for 16 weeks and averaged a 9.5 rating.1 • Monday Night Football represented 13 of the top 20 household audiences for Cable TV in all of 2012! 2 • In seven years, ESPN’s Monday Night Football occupies the 6 of the top 10 spots on the list of Cable TV’s biggest audiences ever among households – excluding breaking news.3 • Because of Monday Night Football, in 2012 ESPN led all cable networks – broadcast or cable – in Monday prime-time delivery of the key male demos; M18-34, M18-49, and M25-54.4 REGIONAL FOCUS • All three California teams made improvements in the offseason and the look to be contenders again in 2014! This season NFL in Primetime will feature: ONE 49er Game TWO Charger Games ONE Raiders Game
- 4. Your Customers, Delivered 2014 NFL HIGHLIGHTS THE NFL IS AMERICA’S FAN FAVORITE • According to a January 2014 Harris Poll, around 35% of U.S. adults who follow at least one sport say pro football (NFL) is their favorite sport.1 • 205 million Americans tuned in for the 2013 NFL Regular season, representing 81% of all television homes and 70 percent of potential viewers in the U.S.2 • After a 2013 season that saw defense dominate offense with the Seahawks ending Peyton Manning’s sensational season, the 2014 NFL season looks to be as explosive and exciting as ever. 1Source: Harris Interactive. “As American as Mom, Apple Pie and Football?”; Football continues to trump baseball as America’s Favorite Sport.” 26 January 2014, accessed 13 March 2014. http://www.harrisinteractive.com/vault/Harris%20Poll%205%20-%202014%20Fave%20Sport_1.16.14.pdf 2Source: NFL 2013 TV Recap.” 8 January 2014, accessed 13 March 2014 http://nflcommunications.com/2014/01/08/nfl-2013-tv-recap/ • NFL games accounted for 34 of the 35 most-watched TV shows among all programming last fall.2 • For the second consecutive year, an NFL game was the week’s most watched TV show in all 17 weeks of the season.2
- 5. Your Customers, Delivered THE UPSCALE ADVANTAGE Source: Scarborough, SB/SM/SLO, CA-Mid-Tier, Se12-No13, SB Zips Only; Watched NFL Football in Past 12 Months 16% 22% 10% 23% 29% AGE 18-24 25-34 35-44 45-54 55+ 68% 45% 21% 7% HOUSEHOLD INCOME $75K+ $100K+ $150K+ $250K+ 57% 43% GENDER Male Female SANTA BARBARA NFL FANS ARE UPSCALE CONSUMERS • Nearly 1/2 of NFL viewers have a household income level over $100,000 (45%) • 6% more likely to be a college graduate • 14% more likely to be a post graduate