Building Apps for India is a next big thing in India in technology. It is making technology reach to masses in India. Here are some mobile development tips you can follow while building Android and iOS apps for Indian users.

1. Building for ‘Next’ India - Prajyot Mainkar (@Prajyotm)

2. A B I T A B O U T M E
• Director - Androcid
• Chairman - IT & Young
Entrepreneurship Forum @GCCI
Panaji Goa
• Manager of Goa Android User’s
Group - Official Google
Developer Group
• Intel Innovator

3. WWW.COMPANY.COM
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Agenda For Today
Understanding the Indian Users
Solving the ‘Emerging’ Problem
Key Takeaways

4. Understanding the Indian Users

5. India stands 2nd with over 462 M of internet users
Source: Statista

6. …Yet Again
>100 million Users Came online in India last year
Source: BCG

7. 40% Women users
730 million by 2020, 50% Rural
Source: BCG

8. Patna was leading the 4G Race in India with 92.11%
coverage ( April 2017) Source: OS

9. 65% of People In India are Internet-less but…
Source: Google

10. 215 M Users, 240+ Cr minutes of Vo/Vi services
240+ Cr GB Data per month Source: Jio

11. 0.26GB in 2015 to 4GB Data Consumption on Average
in 2018 - The Humble Fact Source: TRAI

12. Around 3-Lakh WiFi Hotspots by 2018
Source: TRAI

13. ⅓ users to switch from Feature Phone to Data-Enabled
phone Source: IDC

14. Growth of Digital Payments 2018
April:109.55 M May: 116.62 M June :120.49 MSource: Digital India

15. Digital Payments using BHIM UPI increased from
189 M in May to 246 M in June 2018 Source: Digital India

16. Source: OS
T H E M O B I L E S E R V I C E WA R
Source: OS

17. Kolkata tops the 4G Availability in India Region with
over 90% Source: OpenSignal

18. Source: OpenSignal
T H E 4 G T R E N D

19. Source: Stats Counter
T H E M A R K E T S H A R E

20. Source: OS
T H E D E V I C E S I Z E S

21. Source: Trends
M A K E I N I N D I A B U T P R O M OT E O U T O F T H E I N D I A

22. Solving The Emerging Problem

23. “We got ‘awesome’ features built in the app”

24. “I Care Performance”
“We got ‘awesome’ features built in the app”

25. 20-30% Core Functions
70% ADs, GPS,Analytics
CO M P R O M I S I N G FA C TO R

26. 20-30% Core Functions
70% ADs, GPS,Analytics
Optimization for Indian Users
W H AT I T I D E A L LY S H O U L D LO O K A S

27. The Constraints Diversity

28. 1. Mobile is the primary computing device
2. 33% of users face storage problems
3. Data = Money
4. Flaky Internet connection, Expensive
5. Prepaid uses > post paid
6. Budget Phones with ‘THEIR OWN’ UI
CO N S T R A I N T S

29. 1. Usage Pattern e.g Screen Orientation
2. Building for backward compatibility
3. Keep an eye on APK Size & Updates
4. First time users
5. Localise everything that’s possible
e.g: Images, Pricing for Indies, Coach marks
D I V E R S I T Y
6. Building for experience e.g: Indian user’s
don’t search often or use gestures
7. Localisation

30. 3 3 % I N C R E A S E O F S E A R C H R I C H E X P E R I E N C E

31. a. Handling Data and ‘Users’

32. 1. Impressive launch & building for offline
2. Effective data usage and transparency
3. Show up how much data they will use
4. Options to switch between data options
5. Wait for higher network options (WiFi)
S O LV I N G DATA P R O B L E M S

33. B E I N G CO N T E X T A WA R E

34. T H I N K I N G O F F L I N E

35. T H I N K ‘ L I T E ’

36. b. Battery is part of user’s experience

37. Battery Life
WiFi Speed/Quality
Touch Screen
Screen/Display Size
Display Type/ Quality
Connectivity
Memory
Display Resolution
0 10 20 30 40 50 60 70 80 90 100
38%
42%
44%
46%
46%
48%
52%
72%
Source: Qualcomm Band Tracker, Market Search Group, US
N O. 1 R E A S O N F O R U N I N S TA L L

38. The ‘Networking’ Pain
More Network
More Memory
GPS All the Time!
N E T W O R K F O R T H E K I L L

39. CPU RADIOS SCREEN
Screen OFF
e.g. wakelocks e.g. syncs, n/w
activities
Background
Activities
Screen ON
W H E R E D O E S T H E P O W E R G O ?

40. Saves Battery
Wait 2X Longer
Sync Sync Sync
Wait 2X Longer
Exponential Backoff
T H I N K B A C KO F F B E H AV I O U R

41. Do you really need GPS?
Approximation?
Ask the User Carry On
YesNo
YesNo
You are Safe!
Use Proximation in Action to reduce the resource usage
Less time, Less process results but still meeting user’s needs
Approximation of Pixels
D O L E S S , W H E N YO U CA N

42. Do Now Server Response Data Push
Optimization is Possible
U N D E R S TA N D I N G N E T W O R K

43. WiFi will be fast and Cheap - give priority
Avoid connections if NO Network is available.
Airplane mode Testing
Are you on Roaming?
CA R E A B O U T N E T W O R K S TAT E

44. Modify the pattern based on connection type.Also, think behaviour type
Download more data per session on faster networks
..but involve user in this scene
Force a quicker pre-fetch
K E E P A N E Y E O N N E T W O R K PAT T E R N S

45. Maximise app updates and its frequency when battery is charging
Avoid updates when charge state is discharging
Opt to update the frequency of update when charged with desktop dock
than car dock
M O D E R AT E C H A R G I N G S TAT E

46. Gather Insight Action
Use the tools that
help you gather the
information
What it means,
and how it will
impact your
program
Act on it and
repeat!
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The Lifecycle

47. “Before the battle
of the fist comes
the battle of the
Performance.”

48. Pr@jyot Mainkar
Director/Androcid Media Pvt. Ltd.
(www.androcid.co)
@prajyotm /prajyotmainkar
Thank you!