The document summarizes a digital health startup called Appetit that aims to increase daily activity and satisfaction through an integrated mobile service. It discusses Appetit's solution of providing personalized workout and nutrition plans, over 2000 workout sessions, and lifestyle recommendations based on user data. The document also provides details on Appetit's business model, marketing strategy, team members, achievements and financial details as it seeks funding to expand its user base and technical development.

1. Health Personalization Happiness
Appetit
Data

2. User Testimonials 😍

3. Inactivity
No efficient & easy way exists
Time is an important concern
Problem 😡

4. Increase satisfaction
for more daily activity
More effectiveness
via stickiness
Time Management
for ease of use
Solution 😏
An integrated service in the user's pocket

5. 0
10
20
30
40
50
60
70
80
90
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
213,090.19m US$
Worldwide
1,681.37m US$
IRAN
+19.65%
+13.34%
Market Size 💰
Revenue in the Digital Health market
Iran market's largest segment will be Digital Fitness & Well-Being with a total revenue value of 423.45m US$ in 2021.

6. Awareness & Recommendation
Start Point
Our Solution 📱

7. Our Solution 📱
Awareness & Recommendation
Start PointMeet the goal

8. Our Solution 📱
Start Point
Meet the goal
Diversity +2000 Workout Plan

9. Affiliate
Content Marketing
Social Power
Partnerships
Awareness
Acquisition
Marketing Strategy 🗺️

10. Lack of transparency
Lack of support
Barriers instead of solutions
Lack of attention
Lack of integration
Market and Position 🗺

11. Lack of transparency
Lack of support
Barriers instead of solutions
Lack of attention
Lack of integration
Market and Position 🗺
1st to market
User incentive
All in one
Ease of use
Design
Support

12. Install/Payment ratio 24%
35.000 install
Achievements 🏆
Total Payment +7000 Total Request +21000
Appetit active user growth
Workout Session +200.000

13. Business Model 💲
7630
Product-as-a-Service
Number of unique payment
232.000IRR
AVG FEE
1.770.160.000IRR
Revenue

14. Roadmap 🗺️
Build 2 sided on-demand app
Link trainer to trainee 🔗
Commission based model
+2000 Install
Start
Idea 💡
Join a accelerator
Team-Up ⚒️
Build a MVP
1st Pivot
Built-in workouts plans
Long-Term Academy 🥌
+5000 Install
2nd Pivot
Add fixed nutrition plans 🥌
Add Home-Gym
Add environmental campaigns
🥌️
Optimization
Remove nutrition plans
Remove campaigns 🥌️
Spin-off Appetit Life ( new app)
Optimization Appetit Fit 🥌
Change workout plans type
3rd Pivot
🚀 Personalization
Add: recommendation
Add: Appetit World 🌎
Build a MLP +35000 Install ❤️
+8000 transaction
🔮 Deploy ML & AI technology
Prescription via Behavioral patterns 📑
Daily routine recommendation ☀️
Create digital health ID
Integrated workout, nutrition, activity and
mindfulness 🥌️
+2M Install
Most Popular Digital Health &
Fitness Service 🎯
Market Dominant 💸
Marginal market revenue 💹
+4M users
1 2 3
4
5
6
8 9
Data Analytics and Marketing
Data collection 📥
Decision making based on
Behavioral patterns
Predict user behavior 🔮
+150K Install
We are here!
7

15. Future 🗺

16. Better recommendation
More Motivation
Data ownership
Network effect 🌐
Network effect is a phenomenon in which as more people
join Appetit, the more the value of the service offered by
the service improves for those joining afterward

17. Switching Cost ⚠️
Convenience
Effort
Branding and status
Branding and reliability
SWITCHING COSTS
OLD
Emotional
Time-Based
NEW
Convenience
Effort
Branding and status
Branding and reliability
Time-Based
Emotional
Switching costs consist of the costs incurred by Appetit
customers to change service toward another
similar product or service

18. AI
DESIGN
& CODE DEV
SOFTWARE
Custom software delivers
fitness experiences that
drive engagement and
inspire brand loyalty
Creating healthier people
through design and code
development is not just
our job, it’s our mission
Leverage the power of AI
to deliver personalized
experiences based on
lifestyle patterns

19. Press 📰
‫سالم‬ ‫زندگی‬ ‫سبک‬ ‫یک‬ ‫برای‬ ‫هایی‬ ‫دغدغه‬
‫مختلف‬ ‫های‬ ‫دغدغه‬ ،‫کاری‬ ‫فشارهای‬
‫برای‬ ‫ذهنی‬ ‫آمادگی‬ ‫نداشتن‬ ‫و‬ ‫افراد‬
‫مرد‬ ‫که‬ ‫شده‬ ‫باعث‬ ‫تغییرات‬ ‫ایجاد‬
‫م‬
‫کردن‬ ‫ورزش‬ ‫فرصت‬
...
https://ecomotive.ir/
‫کنیم‬ ‫درست‬ ‫را‬ ‫ایران‬ ‫در‬ ‫زندگی‬ ‫سبک‬ ‫خواهیم‬‫می‬
‫روی‬ ‫اپتیت‬ ‫ایرانی‬ ‫ورزشی‬ ‫استارتاپ‬
‫کاربر‬ ‫اساسی‬ ‫رفتارهای‬
‫کن‬‫می‬ ‫تمرکز‬
‫و‬ ‫د‬
‫تغییرات‬ ‫و‬ ‫کوچک‬ ‫عادات‬ ‫ایجاد‬ ‫در‬ ‫سعی‬
‫دارد‬ ‫بلندمدت‬ ‫و‬ ‫عمیق‬
.
‫معتق‬ ‫اپتیت‬
‫د‬
‫است‬
...
https://shanbemag.com/
‫گذار‬‫بنیان‬ ،‫نژاد‬‫ابراهیم‬ ‫کامیار‬
‫اندازی‬‫راه‬ ‫نحوه‬ ‫از‬ ‫اپتیت‬ ‫استارتاپ‬
‫های‬‫چالش‬ ‫تا‬ ‫گوید‬‫می‬ ‫پلتفرم‬ ‫این‬
‫ی‬
‫است‬ ‫گذارنده‬ ‫سر‬ ‫از‬ ‫راه‬ ‫این‬ ‫در‬ ‫که‬
...
https://icheezha.ir/
«
‫اپتیت‬
»
‫ورزش‬ ‫با‬ ‫آشتی‬ ‫برای‬ ‫استارتاپی‬

20. Financial – OFFER 🗺
We are looking for 12 months financing to reach +50,000
transactions and +250,000 new user on Appetit and begin
technical development
27BIRR
Round A
investment opportunity
instead of 20% shares
30K
Request
avg IRR300000
21BIRR
Revenue
over 12 months

21. Financial 💳
½ HR, 700,000,000, 26%
Marketing,
1,500,000,000, 56%
Dev, 300,000,000, 11%
Opex, 200,000,000, 7%
1/2 HR
Marketing
Dev
Opex
How we burn your money 🔥

22. Team 🗺
Kamyar Ebrahimnejad
Co-Founder
Shahryar Ebrahimnejad
Co-Founder
Anousha Shakourian
Product Dev
Bahar Khalilifard
Product Dev
Ghazaleh Mohades
Support
Parsa Nasirimehr
Developer
Ali Moradi
Developer
Matin Zadeh
Developer
Mohammad Kia
Coach
Maryam Rahimi
Coach
Navid Nikkhah
Coach
Mervin Bedoyan
Coach
DataLeaks
Data
Neolyze
AI
Operation Product Technical Fitness Official Partner

23. Thank you 🍀