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Kieran Morris
Questionnaire Data:
After presenting my pitch to a focus group of teenagers, I have collected data about the
potential target audience:
1. How old are you?
Under 15 years 0
15-17 years 6
18-30 years 0
30-50 years 0
Over 50 years 0
2. What gender do you define yourself as?
Male 1
Female 5
Other 0
3. What occupation / social group does the highest earning person in your household
belong to?
A High Management Roles or Professionals (i.e. businessman) 0
B Intermediate Management Roles or Professionals (i.e. doctors) 6
C1
Supervisory or Clerical Roles, Junior Management or Admin (i.e.
Administrator)
0
C2 Skilled-Manual Workers (i.e. builder) 0
D Semi or Unskilled-Manual Workers (i.e. shop assistant) 0
E Pensioners / Unemployed 0
4. How likely would you consider watching this film?
Very Likely 1
Likely 5
Not Sure 0
Unlikely 0
Very Unlikely 0
5. Do you clearly understanding the narrative of the short film?
Yes 6
No 0
6. Do you feel that the controversial topics included in the short film’s narrative (i.e.
homosexuality) will have a positive impact on the potential target audience and
general public?
Yes 6
No 0
Unsure 0
It is clear that the intended target audience would watch ‘Jade’ due to their interest in the film
from the pitch. The focus group gave positive feedback to the pitch and said that they would
watch this film and recommend it to others.

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Pitch Questionnaire Data

  • 1. Kieran Morris Questionnaire Data: After presenting my pitch to a focus group of teenagers, I have collected data about the potential target audience: 1. How old are you? Under 15 years 0 15-17 years 6 18-30 years 0 30-50 years 0 Over 50 years 0 2. What gender do you define yourself as? Male 1 Female 5 Other 0 3. What occupation / social group does the highest earning person in your household belong to? A High Management Roles or Professionals (i.e. businessman) 0 B Intermediate Management Roles or Professionals (i.e. doctors) 6 C1 Supervisory or Clerical Roles, Junior Management or Admin (i.e. Administrator) 0 C2 Skilled-Manual Workers (i.e. builder) 0 D Semi or Unskilled-Manual Workers (i.e. shop assistant) 0 E Pensioners / Unemployed 0 4. How likely would you consider watching this film? Very Likely 1 Likely 5 Not Sure 0 Unlikely 0 Very Unlikely 0 5. Do you clearly understanding the narrative of the short film? Yes 6 No 0 6. Do you feel that the controversial topics included in the short film’s narrative (i.e. homosexuality) will have a positive impact on the potential target audience and general public? Yes 6 No 0 Unsure 0 It is clear that the intended target audience would watch ‘Jade’ due to their interest in the film from the pitch. The focus group gave positive feedback to the pitch and said that they would watch this film and recommend it to others.