Lil Wayne Social Media Project for COMM 2F00 / FILM 2F00

1. Song: Tie My Hands – Lil Wayne ft. Robin Thicke
(Will stop at 5th slide for videos)***

2. BACKGROUND
• BORN DWAYNE MICHAEL CARTER JR.
• SEPTEMBER 27, 1982
• NEW ORLEANS, LOUISIANA
• LABELS: YOUNG MONEY ENTERTAINMENT /
CASH MONEY RECORDS / UNIVERSAL MOTOWN
• NICKNAMES: WEEZY, TUNECHI, BIRDMAN JR.,

3. ALBUMS
• THA BLOCKS IS HOT (1999)
• LIGHTS OUT (2000)
• 500 DEGREEZ (2002)
• THA CARTER (2004)
• THA CARTER II (2005)
• LIKE FATHER, LIKE SON (2006)
• THA CARTER III (2008)
• REBIRTH (2010)
• I AM NOT A HUMAN BEING (2010)
• THA CARTER IV (2011)
• I AM NOT A HUMAN BEING II (2013)

4. EXTRAS
• LIL WAYNE HAS MADE OVER 950 SONGS, WITH OVER
850 BEING MADE BY HIMSELF.
• HAS BEEN FEATURED ON OVER 260 SONGS, 100 OF
WHICH HE MADE HIMSELF
• ESTIMATED TO HAVE OVER 20 MIXTAPE ALBUMS

5. FIND YOUR AUDIENCE
FINDING THE AUDIENCE WAS NEVER A
PROBLEM FOR LIL WAYNE.
ATTACHED IS LIL WAYNE‟S INTERVIEW WITH
KATIE COURIC WHERE HE GIVES A GREAT
EXPLANATION OF HIS AUDIENCE.
KATIE ASKS, “HOW WOULD YOU DESCRIBE A
TYPICAL LIL WAYNE FAN?”
LIL WAYNE RESPONDS, “I CAN‟T, BECAUSE I‟VE
SEEN EVERYBODY.”
FOLLOWED BY A BRIEF QUOTE FROM U.S
PRESIDENT BARACK OBAMA MENTIONING LIL
WAYNE IN HIS CAMPAIGN SPEECH.

6. GIVING BACK
MOST RECENTLY, LIL WAYNE HAS BEEN
URGING SUPPORT FOR AN AFTER-SCHOOL
PROGRAM CALLED „THE MOTIVATIONAL EDGE‟
LIL WAYNE HAS DONATED AN ESTIMATED
$200,000 TO NEW ORLEANS HURRICANE
KATRINA RELIEF FUND
REGULARLY FUNDS BASKETBALL COURTS AND
SKATEPARKS IN HIS HOMETOWN
BEEN PART OF VARIOUS GROUPS TO SUPPORT
CAUSES SUCH AS CANCER, RELIEF FUNDS FOR
HAITI AND OTHER GOOD CAUSES

7. SOCIAL PUSH
LIL WAYNE IS WELL KNOWN FOR INTERACTING
WITH FANS AT CONCERTS AND PUBLIC
APPEARANCES.
HE ALSO MAKES GUEST APPEARANCES WITH
TOP TELEVISION HOSTS SUCH AS KATIE
COURIC, JIMMY KIMMEL, THE VIEW, MTV, AND
OTHER POPULAR SEGMENTS
HERE IS A CLIP OF WHEN JIMMY KIMMEL DID
A SERIES CALLED, “CELEBRITIES READ MEAN
TWEETS.” AND LIL WAYNE MADE AN
APPEARANCE

8. LIL WAYNE AUDIENCE
CONCERTS
ATHLETES
FANS
LIL WAYNE HAS BEEN KNOWN FOR HIS
EXCITING CONCERTS AND ENERGY EACH AND
EVERY STAGE HE STEPS ON.
LIL WAYNE HAS AN AUDIENCE EVEN AMONGST
PROFESSIONAL ATHLETES. SEEN HERE, LIL WAYNE
POSES WITH NBA ALL-STAR KOBE BRYANT AFTER
WINNING HIS CHAMPIONSHIP.
LIL WAYNE HAS BEEN KNOWN TO TAKE TIME TO
CONNECT WITH FANS ON A PERSONAL LEVEL,
ALWAYS TAKING TIME TO SIGN AUTOGRAPHS AND
TAKE PICTURES.
Song: Right Above It (Clean) – Lil Wayne ft. Drake

9. LIL WAYNE FACEBOOK
LIL WAYNE FACEBOOK ACCOUNT
OVER 50 MILLION „LIKES‟
CURRENTLY OVER 280,000 TALKING ABOUT
THIS
FEATURES PHOTOS, TOUR INFORMATION,
ALBUM DETAILS AND CONTESTS
INTERACTS WITH FANS WITH THINGS SUCH
AS „THROWBACK THURSDAY‟ – WHERE A
PAST PHOTO IS POSTED
SHARES FAN PHOTOS AND SONG RELEASES

10. LIL WAYNE
INSTAGRAM
ALMOST 500,000 FOLLOWERS
ALMOST 200 PHOTOS POSTED
SHARES VIDEOS OF HIS CONCERTS,
SKATEBOARDING AND FRIENDS
PHOTOS VARY FROM PERSONAL TO
PROFESSIONAL LIFE
KEEP FANS UPDATED ON PAST AND FUTURE
DETAILS OF HIS CAREER

11. LIL WAYNE TWITTER
OVER 15 MILLION FOLLOWERS
ALMOST 1,000 TWEETS
SHARES PHOTOS INTERACTING WITH FANS
AND ASPECTS OF HIS LIFE
NOT AN OVERLY FREQUENT TWEETER, COULD
DO MORE OF IT.
EXPRESSES THOUGHTS ABOUT SPORTS,
FRIENDS, LIFE, AND OTHER THINGS

12. ENGAGEMENT
LIL WAYNE LACKS AT TIMES ENGAGEMENT WITH FANS THROUGH SOCIAL MEDIA OUTLETS
THOUGH AT TIMES HE DOES TRY AND CONNECT TO HIS FANS WITH FUN IDEAS
ONCE HAD FANS ATTEMPT TO BREAK THE WORLD RECORD FOR THE MOST FACEBOOK LIKES ON A STATUS,
WHICH HE DID ACCOMPLISH BUT WAS LATER BROKEN.
CONSTANTLY HAS CONTESTS AND SWEEPSTAKES TO GIVE HIS FANS PRIZES
DESPITE CONTROVERSIAL ACTIONS, DOES STAND FOR A LOT OF GOOD WHICH HE ATTEMPTS TO PROMOTE

13. CONSISTENCY
TOUR DATES
SONG TITLES
MAGAZINES
LIL WAYNE ALWAYS UPDATES FAN OF
UPCOMING TOURS AND DATES AND SPECIAL
GUESTS APPERANCES
LIL WAYNE RELEASES SONG TITLES AND ALBUM
RELEASES TO GIVE FANS A SNEAK PEAK AT
WHAT TO EXPECT
LIL WAYNE HAS BEEN ON THE COVER OF MANY
MAGAZINES, SEEN HERE IS THE COVER OF
ROLLING STONES MAGAZINES

14. LIL WAYNE TOP CAREER MOMENTS
•
•
SIGNS TO CASH MONEY RECORDS AT AGE 9
•
FIRST GROUP CALLED „HOT BOYS‟ HAD AN ALBUM PEAK
AT NO. 2 ON BILLBOARD 200
EARNS FIRST HOT 100 NO. 1 WITH “LOLLIPOP” FOR FIVE
CONSECUTIVE WEEKS
•
•
POPULARIZED AND REPORTEDLY STARTED THE SLANG
TERM, „BLING BLING‟ REFERRING TO JEWELRY
„THA CARTER III‟ SOLD MORE THAN 1 MILLION COPIES IN
ITS DEBUT WEEK IN 2008
•
•
FIRST SOLO ALBUM “THA BLOCK IS HOT” DEBUT AT NO. 1
ON BILLBOARD 200
ON SEPT. 17, 2011 HE NOTCHED 12 CONCURRENT SINGLES
ON THE BILLBOARD HOT 100 – THE SINGLE-MOST SONGS
ON THE CHART AT THE SAME TIME BY A SOLO ACT
•
STARTED YOUNG MONEY RECORDS IN 2005 WHICH
WOULD LATER SIGN ARTISTS DRAKE & NICKI MINAJ
•
PASSES AN ALL-TIME ELVIS PRESLEY HOT 100 MARK WITH
113 SINGLES CHARTED ON THE BILLBOARD HOT 100

15. AWARDS
59 AWARDS WON
151 NOMINATIONS
GRAMMY‟S FOR BEST RAP ALBUM, BEST RAP
SOLO PERFORMANCE, BEST RAPE PERFORMANCE
BY A DUO/GROUP
NOMINATED FOR GRAMMY ALBUM OF THE YEAR
WON BET, MOBO, MTV, BMI, MUCHMUSIC, TEEN
CHOICE AWARDS AND MANY OTHERS

16. CONCLUSION
DESPITE CONTROVERSIAL ACTIONS, LIL WAYNE
HAS SOLIDIFIED HIMSELF AS ONE OF THE
GREATEST RAPPERS OF ALL TIME
HE FINDS WAYS TO CONNECT TO HIS FANS AND
GIVING THEM INSIGHT INTO HIS LIFE, THOUGH
HE DOES LACK FREQUENT INTERACTIONS SUCH
AS TWITTER AND FACEBOOK BUT FILLS THE VOID
IN OTHER WAYS
HE IS A TRUE SUCCESS TO MUSICIANS
EVERYWHERE AND I HAVE PERSONALLY ENJOYED
MANY OF HIS CONCERTS SO I KNOW HIS ENERGY
LEVEL REFLECTS HIS LOVE OF MUSIC