2. A$AP Rocky
1) The artist we have chosen is A$AP Rocky, he
specialises in hip-hip music.
2) He is signed to Polo Grounds Music and RCA
Records.
3) RCA and Polo Grounds are both owned by
Sony Music Entertainment
3. Sony Music Entertainment
4) Sony is integrated horizontally as it has many different
labels under its name, Polo Grounds Music and RCA
Records are examples of the different music labels they
own, A$AP Rocky is signed to both, and because he is part
of Sony he has the chance to collaborate with many
different artists and producers that Sony have.
Sony is integrated vertically as it owns music many music
distributors and is involved with the process of distribution.
An example of distribution company Sony own is RCA Records,
which distribute A$AP Rocky’s music.
4. A$AP Rocky (continued)
5) He does not have a management company, but he does have a
manager called Geno Sims.
6) He released his debut album called LIVE. LONG. A$AP in 2013, it has
currently sold around 294,000 copies.
7) To promote the album he went on a tour for it, released a music
video for one of the more popular songs on the album, and the lead
single. Also he performed at The Hole in downtown New York.
8) A$AP Rocky uses viral media as part of marketing as he released
music videos on YouTube to promote his album, along with a Facebook
group, twitter account etc.
9) The album is available on iTunes and it also has a deluxe edition,
with three four extra songs, this is a way to increase money from sales,
as the fans of A$AP will want to pay more to get all the songs.
5. A$AP Rocky (continued)
10) Are there any specific examples of the artist(s)
responding to the challenge of Music 2.0?
A$AP Rocky has many social media accounts, these
include Twitter (@RealASAP_ROCKY), Instagram, YouTube
and Vevo. These all help him to interact with his
audience, and it helps him to get to know what they like
and expect from him. Also, because a lot of people can
download his albums for free from the internet, it will
help him to gain a bigger audience, which will the help
him to sell out his concerts and tours quicker.
