Pitch, please. What startups should pitch and why?
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The document summarizes a presentation given by Nettra D. Pan at the EPFL Forum Startup Day on October 7, 2015 in Lausanne. The presentation discusses pitching and why it has become popular. 72 startups participated in the forum event and 6 were selected to pitch. Pitching competitions have grown in popularity and are now held in 28 countries around the world.
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Pitch, please. What startups should pitch and why?
- 1. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 1 Pitch, please. Why are we fascinated? What can pitching bring us? Source: Vergence Labs by Stephen Breshear (CC BY-NC-ND 2.0) 2012
- 2. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 2 72 Startups at the Forum Actiss Partners Akselos SA Apidel SA Attolight BestMile Bio Biotechware BlueWatt Engineering Sarl Bookbedder Bridgology ChillingMonkey CodeTickler Coteries SA CyberHaven DomoSafety SA eLamp eSMART Technologies SA Eurocol Experientia EZYcount by superVX AG Fastree3D SA Flyability Foodcampus Gait Up Gookers Greenastic HARDAH Sàrl Imperix Innovare Platform InvestGlass Iprova kaemco KANG Kireego Kizy Tracking Labs LENR Cars SA Lionel’s startup LYO-X GmbH MindMaze SA Morphotonix Mst Jojob Nowy OsmoBlue PB&B SA PodioBox Percko Pryv SA Qloudlab SA Quartz Bio RC Recmeabook Reuteler & cie SA – Patent & Trademark attorneys ROVENSO Safen Fluid & Mechanical Engineering S.r.l. SalesWings ScanTrust Sci-Consulting Seedstars World SA SenseFly SA Sinclair Nanbiquara sàrl Smida Sofaces Sqeedtime SWINAPS Swissmic SA TawiPay Technis Utribo Visionarity Zizzz Zepto
- 3. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 3 QloudLab Renso Fastree3D OsmoBlue Sensefly Kireego 6 selected to pitch
- 4. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 4 5.12 million hits on Google startup contest
- 5. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 5 sales pitch,value proposition Recent, but rising popularity
- 6. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 6 Money Tigers (2001) first to bring pitching to TV
- 7. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 7 Watching entrepreneurs pitch, now in 28 countries
- 8. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 8
- 9. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 9 Me, with winners of of the MyAfricanStartup.com pitch at Abidjan, Ivory Coast in 2015 Winners of SeedStarsWorld Kigali in 2014
- 10. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 10 “Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use. Once you learn that, you'll never be the same again.” -Steve Jobs
- 11. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 11 The potential of technology we can easily access is amazing.
- 12. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 12 Source: Youtube: RideswithChuck Local Motor’s 3D printed car in 2014
- 13. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 13 Venture$$$ Designs Talent Training Ideas Resources The Internet People Feedback
- 14. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 14 Venture$$$ Feedback Designs Talent Training Venture$$$ Feedback Designs Talent Training Ideas “labor on tap” Resources People The Internet
- 15. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 15 Venture$$$ Feedback Designs Talent Training Venture$$$ Feedback Ideas Designs Talent Training “mass customization” “labor on tap” People Resources
- 16. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 16 Venture$$$ Feedback Designs Talent Training Venture$$$ Feedback Designs Talent Venture$$$ Talent “mass customization” Ideas “labor on tap” Resources People
- 17. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 17 Venture$$$ Feedback Designs Talent Training Venture$$$ Feedback Designs Talent Venture$$$ Talent “mass customization” Ideas “labor on tap” Technical capacity Resources People
- 18. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 18 Venture$$$ Feedback Ideas Designs Customer Talent “labor on tap” Training “mass customization” People Resources Technical capacity
- 19. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 19 Venture$$$ Feedback Ideas Designs Customer Talent e-commerce “labor on tap” Training “mass customization” People Resources Technical capacity
- 20. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 20 Resources Venture$$$ Feedback Ideas Designs Customer f-commerce Talent People e-commerce “labor on tap” Training
- 21. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 21 Resources Venture$$$ Feedback Ideas Designs Customer f-commerce i-commerce Talent People e-commerce “labor on tap” Training
- 22. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 22 Resources Venture$$$ Feedback Ideas Designs CustomerPhone F-commerce i-commerce click-and-mortar Talent People e-commerce “labor on tap” p-commerce virtual goods Training remote assistance
- 23. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 23 Moore’s Law illustrated by the development of Lara Croft’s character 17 years Source: http://www.halloweencostumes.com/blog/p-468-tomb-raider-infographic.aspx
- 24. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 24 Lara Croft today vs. 17 years ago Source: http://www.halloweencostumes.com/blog/p-468-tomb-raider-infographic.aspx
- 25. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 25 Source: http://www.cafesmom.com/index.php/2014/09/04/the-unicorn-effect-code-words-for-stepmoms/
- 26. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 26 Source: https://medium.com/backchannel/here-are-the-secrets-of-unicorn-companies-c8951b99215b
- 27. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 27 Source: http://www.cafesmom.com/index.php/2014/09/04/the-unicorn-effect-code-words-for-stepmoms/
- 28. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 28 Startup contests
- 29. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 29 Promote an entrepreneurial culture Startup contests
- 30. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 30 Help new + small startups earn legitimacy Promote an entrepreneurial culture Startup contests
- 31. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 31 Help new + small startups earn legitimacy Promote an entrepreneurial culture Opportunities to support or found your own Startup contests
- 32. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 32 Source: http://www.forbes.com/sites/adamhartung/2015/01/06/why-now-is-the-time-to-buy-tesla-motors-stock/ Competing against an existing startup can help expand the market
- 33. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 33 Moments to exchange + change your mind Help new + small startups earn legitimacy Promote an entrepreneurial culture Opportunities to support or found your own Startup contests
- 34. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 34 Moments to exchange + change your mind Help new + small startups earn legitimacy Promote an entrepreneurial culture Opportunities to support or found your own Moments to collectively define our startup culture Startup contests
- 35. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 35 Image to left: Danny de Vito, used-car salesman in Matilda Used-car salesman?
- 36. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 36 Founders must be more devoted to product quality, knowing that their company will not survive without delighting the customer.* *Young companies suffer from liabiliteis of newsness and smallness and have to build legitimacy (Aldrich & Fiol, 1994; Stinchcombe, 1965).
- 37. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 37 ideas pitches inspiration important opportunity for startups
- 38. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 38 ideas pitches inspiration important opportunity for startups information
- 39. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 39 demonstrate these 6 things (and keep doing them) How to be a great startup:
- 40. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 40 1. Need for the product or service
- 41. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 41 1. Need for the product or service 2. Large + growing target market, composed of well- understood customers
- 42. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 42 1. Need for the product or service 2. Large + growing target market, composed of well- understood customers 3. Creative and effective use of resources
- 43. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 43 1. Need for the product or service 2. Large + growing target market, composed of well- understood customers 3. Creative and effective use of resources 4. Differentiation (through innovation or design)
- 44. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 44 1. Need for the product or service 2. Large + growing target market, composed of well- understood customers 3. Creative and effective use of resources 4. Differentiation (through innovation or design) 5. Positive market reaction (e.g. hockey stick)
- 45. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 45 1. Need for the product or service 2. Large + growing target market, composed of well- understood customers 3. Creative and effective use of resources 4. Differentiation (through innovation or design) 5. Positive market reaction (e.g. hockey stick) 6. General plausibility (we trust you + your team) An ideal startup pitch demonstrates:
- 46. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 46 But also: Why? How? is important.
- 47. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 47 What is your vision of the world?
- 48. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 48 They have our interest because they also know why. These founders are discovering how to build valuable companies.
- 49. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 49 To enable the detection of hundreds of conditions and diseases from a few drops of blood. Elizabeth Holmes, youngest self-made billionaire at Theranos (worth $10B). Source: http://www.inc.com/magazine/201510/kimberly-weisul/the-longest-game.html
- 50. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 50 To help people with spinal cord injuries walk again. Source: http://www.begeek.fr/hello-tomorrow-challenge-2014-vive-linnovation-127310 Gregoire Courtine and Vincent Delattre at G-Therapeutics (EPFL spin-off) created robot- assisted training and implantable stimulation system.
- 51. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 51 To plant trees faster and cheaper, and combat deforestation. Susan Graham: Source: http://hello-tomorrow.org/susan-graham-biocarbon-engineering/
- 52. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 52 To enable safer search and rescue missions after disasters. Source: http://www.dronesandsociety.org/?p=674 Adrien Briod and Patrick Thévoz at Flyability (EPFL spin-off) pose with Gimball, a rotating carbon fiber protective frame encasing a robot, controlled by a flight control algorithm.
- 53. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 53 You have the right tools, and are in the right place. 200+ startups founded in 20 years. 200M+ CHF invested in startups in 2014. 1-2 startup founded each month.
- 54. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 54 Please ask keep asking the right question. Source: http://vpiv.epfl.ch/innogrants
- 55. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 55 Why? Source: http://vpiv.epfl.ch/innogrants
- 56. Nettra D. Pan | EPFL College of Management of Technology | @nettra EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 56 What new world will you pitch?