Clients come in many forms, from those that are easy to work with to those that are difficult. The ideal client trusts the designer's expertise, pays on time, and does not get too involved in the design process. However, designers often have to balance what the client wants against what the end user wants. Clients sometimes make subjective design decisions based on personal preferences that do not serve the intended audience. It is the designer's job to prioritize requirements and pare them down to focus on the most important elements for users. Resolving conflicts between clients and intended audiences depends on how reasonable the client is.

1. Clients - we can't live with them and we can't live without
them. As all graphic designers will know, clients come in
many shapes and sizes, making every project a unique
experience. Some clients can make you wish you took up
another profession while others are a pleasure to work
with.

2. For a graphic designer, the ideal client is the one that
doesn't haggle with you on price, the one that pays on
time and perhaps most importantly, the one that, while
providing you with all the relevant information you need,
doesn't get too involved in the design process. They trust
your expertise as a designer and leave it to you to create
something that will get the right message across to their
audience. One of the toughest jobs for a graphic designer,
especially when designing a web site, is to balance the
conflict that often arises between what their client wants
and what the end client wants. Many a times, clients make
subjective design decisions based on personal likes and
dislikes that can jeopardize the message intended for their
audience. Often, they may also demand more than what is
required to get their message across, diluting what is

3. Typically, a designer will meet with a client at the kick off
meeting to discuss their requirements for, say, a new web
site. If there are five of them in the meeting, each one will
have their list of five "musts" for the home page. You're
left with a list of twenty-five items for the home page,
when in fact the user is only after one thing. The conflict
now begins between prioritizing what is important for the
client and what is important for the end client. A
designer's job is to prioritise and pare down the less
important items in a place where users can access them if
they wish and ignore them if they just want to find out the
price of something, read the company story or watch the
featured video. Resolving these conflicts isn't always easy.
It all depends on the client. Some clients are reasonable
and take the designer's advice once he/she has explained

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