This document summarizes a Lean Canvas business model for an app called APPAW that provides pet sitting and walking services. The summary includes: 1) APPAW aims to provide services like pet sitting and walking to pet and stray animals. This solves the problem of pet owners who don't have time to care for their pets when they are away. 2) The target customer segments are pet owners who don't have time to walk or care for their pets. 3) APPAW's unique value proposition is that it connects customers to experienced pet sitters and walkers who can properly care for animals. 4) The Lean Canvas outlines additional aspects of the business model like channels, revenue streams

1. Leanmodel
canvas

2. Tableofcontent
1. Introduction
2. The business Idea
3. Problem
4. Customer segments
5. Unique value propositin
6. Solution
7. Channels
8. Revenue streams
9. Cost structure
10. Key metrics
11. Unfair advantage

3. introduction
01

4. introduction
lean Canvas is a 1-page business plan template created by Ash Maurya that helps you
deconstruct your idea into its key assumptions.
The plan features a number of blocks to help you map out some key points that will help you
turn a business idea into something more concrete. The Lean Canvas is created especially for
entrepreneurs to make it easier for them to get a clear and simple idea of what they’re doing.

5. Thebusiness
idea
02

6. Thebusinessidea
1. APP NAME: APPAW
APPAW is created to provide various
services to both pet and stray animals.
Services include pet sitting, pet walking,
etc.

7. Leanmodelcanvas:
problem
03

8. problem
1. Pet owners who work generally don’t have time to walk
their dogs, cats, etc.
2. Pet owners who are not at home needs pet sitters to
take care of their pets.

9. Leanmodelcanvas:
customersegments
04

10. customersegments
1. The target market is people who own pets but don’t have time to
walk them or when they go for a vacation, there’s no one to take
care of their animals.
2. Clearly, dogs and cats need to be walked outside in order to do
their business. Additionally, they need exercise.

11. Leanmodelcanvas:
Uniquevaluepropositin
05

12. UNIQUE VALUE PROPOSITION
Imagine the expertise that pet walkers and pet sitters have. If customers
realize how long you’ve been walking or taking care of pets then they
should be willing to pay top dollar for your services.
The last thing you would want to happen would be your pets to look
bloated because you feed them all the time but forget to take them out
for a walk. Surely, being in the same place for a long period of time would
give them some mental health problems. Thus, those who don’t take their
pets out would be committing a mistake.
Basically, anyone who owns a pet should be willing to pay for this type of
service

13. Solution
06

14. SOLUTION
With the help of using the APPAW app, we
have many pet sitters and pet walkers who
would be willing to take care of your pets
and also take them out for a walk, when the
pet owner is not able to do so.

15. Leanmodelcanvas:
Channels
07

16. Channels
1. post on social media especially Facebook groups. There will
definitely be groups for people who are pet walkers or pet
sitters and looking for pet walkers or sitters.
2. It is also normal to put posters all over the neighborhood
about your dog walking services. Besides, your target market
must be the people in your neighborhood as it is known as a
side gig for people who are close to you.

17. 1. Leanmodelcanvas:
Revenuestreams
08

18. Revenuestreams
1. The payment for pet walking should be a one-time payment.
The pay for it is usually after the dog gets walked. The entire
session usually lasts for just an hour since the dog would also
get tired.
1. When the business is doing well and you have loyal customers,
you can offer those people a monthly subscription. They can
save on your rates if they enter into a long-term deal where
you will walk their dog three to four times a week

19. Leanmodel
canvas:Cost
structure
09

20. Coststructure
In this business idea, you don’t really need to spend much to
start it. Perhaps, the only thing you will spend for is marketing
strategies in order to get the word out about your business.
For example, spending for a Facebook ad would be wise since it
does not cost much and you will already reach the people you
want to reach. When you perform well, then word will spread
around regarding how good you are. It won’t be long before you
would get a ton of new customers.

21. Leanmodel
canvas:Key
metrics
10

22. Keymetrics
The key metrics for my business is:
DAILY ACTIVE USERS: Daily active users is a metric
used to measure the total number of unique users who
engage with your business on a daily basis. It's also used
to measure the success of your product as the number of
daily engaged users is very telling of the value you're
providing.
Average DAU = Sum of each day's unique users / Number of days in
the month.

23. Leanmodel
canvas:Unfair
advantage
10

24. Unfairadvantage
The service is provided for a low cost which
generate demands from consumers
Patents is a significant barrier to entry forcing
competitors to solve the problem in a different way
Location is also a major unfair advantage

25. THANK YOU