Acting before answering the following questions can lead to sleek, shiny apps that ultimately enjoy a very short shelf life.

1. Five things to !
consider before !
developing a !
(good) mobile app.!
Paulo Camara!
Mobile Services Manager, Ci&T!
October 2011!

2. Mobile has solidified itself
as one of today's most vital
marketing channels.!

3. Growth in the mobile market has been
followed by a growth in the number of
companies looking to develop mobile apps.!

5. Acting before answering
the following questions can
lead to sleek, shiny apps
that ultimately enjoy a very
short shelf life.!

6. Identify the business need that !
the application will serve!
!
We all download apps that we’ve heard about, but after a few
interactions, we find there’s no real use for it and simply forget
about it… or worse, delete it.!
!
Determine what need the app will fulfill – for you, your employees,
your customers - and develop the app with that in mind.!

7. Determine the !
methods used by !
the development !
team!
!
The methodology used for development is almost as
important as the concept behind the app itself.!
!
The most successful mobile projects are those that employ
a combination of agile methodologies and lean principles in
the development process.!
!
Agile is an iterative process that enables companies to
build and deliver apps quickly.!
!
Lean focuses on delivering value by eliminating waste,
helping to determine which features are essential and
which can be saved for future versions.!

8. Determine if your
infrastructure can handle
success!
!
Can it handle success? Isn’t that what we want?!
!
Yes, but…Success can lead to performance and
bandwidth issues that bring servers crashing down. And as
a result, users quickly lose interest in the app.!
!
The cloud has emerged as a real and viable solution,
allowing companies and development teams to focus on
bringing value to the user.!

9. Make sure your
team understands
more than just
development!
!
While you may have the technical
proficiency to develop an app, it is
critical that developers align with
marketing to ensure the end user
actually downloads it.!
!
Most mobile projects demand
creativity, digital marketing expertise
and a thorough understanding of
user experience – on top of
development skills.!

10. Figure out what users
really want - and give it
to them!
!
Determine which features will engage users
and inspire them to make recommendations to
their friends. !
!
Get customer feedback and learn how it
impacts the delivery of future versions. Deliver
it quickly, so they do not forget about the app
and its potential benefits to them.!

11. Thank you!!
Paulo Camara!
Paulo is responsible for Mobile Services at
Ci&T, a global IT outsourcing company
considered a symbol of innovation by the
IAOP/Fortune Magazine. With over 15 years
experience in software development, Paulo
worked for financial and telecommunication
companies before joining Ci&T in 2002.!
!
proberto@ciandt.com!
twitter.com/proberto98!
linkedin.com/in/proberto!

12. About Ci&T
!
Ci&T employs agile methodologies and Lean principles to deliver application outsourcing,
software product engineering and digital marketing services from development centers in
Brazil, Argentina and China. A strong commitment to innovation has put Ci&T on the
forefront of discovering new ways to deliver value and eliminate waste to help clients
reduce costs and improve quality, speed and business agility. !
!
Established in 1995, Ci&T has more than one thousand employees, and serves companies
of all sizes from its global headquarters in Campinas, Brazil, with additional offices in
Philadelphia, Atlanta, New Jersey, New York City, London, Shanghai and Tokyo. Some of
Ci&T’s customer around the world are Citibank, Coca-Cola, Dow Jones, Johnson &
Johnson, MetLife, Panasonic, Rhodia, Saint-Gobain and Yahoo!.!
!
For more information:!
!
www.ciandt.com!
facebook.com/ciandt!
linkedin.com/company/ci&t!
twitter.com/ciandt!
slideshare.com/ciandt!