Analysis of facebook business model
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It is a detailed analysis of Facebooks Business Model Analysis that will help students to understand How Facebook is running their business so effectively by maintaining a proper model.
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Starbucks price strategy
Starbucks uses several pricing strategies depending on the market. [1] In new international markets, it uses market-oriented pricing, setting prices based on research of local competitors. [2] Domestically, it generally prices higher than competitors like Dunkin' Donuts, positioning itself as a premium brand offering an "experience." [3] It also employs techniques like price skimming, where new products are priced high to gain profit, and second-degree price discrimination, offering volume discounts to large buyers.
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Starbucks' 2014 digital strategy plan aims to get consumers more engaged with the brand on digital media by creating appealing content and contests on social media networks and their website. The plan targets generation Y consumers and focuses on improving search engine optimization, promoting products on social media, grabbing attention with intriguing content, making purchases easy online and through their app, and getting feedback to improve engagement over time. Starbucks will measure success based on increases in social media engagement and app usage.
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Social Business Outreach Engagement Strategies For 2013
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Employee Advocacy - The Next Step in Digital Transformation
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WEB2.0 Branding Part I: Social Media Redefines Marketing
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Social Media 2010: Competitive Advantage and Survival
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Social: An essential component of pervasive B2B marketing
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Analysis of facebook business model
- 1. Evaluation of a Business Model FACEBOOK Presented by Sumaiya Hossain Binti ID 193006002 GBS, GUB
- 2. 1. Company: Facebook, Inc. 2. CEO: Mark Zuckerberg 3. Founders: Mark Zuckerberg, Eduardo Savarin, Dustin Moskovitz, and Chris Hughes 4. Year founded: February 4th, 2004 5. Headquarter: 1 Hacker Way, Menlo Park, California, U.S 6. Number of Employees (FY2019): 44,942 7. Type: Public 8. Ticker Symbol: FB 9. Annual Revenue (FY2019): $70.7 billion 10. Profit | Net income (FY2019): US$18.5 billion 11. Competitors: YouTube, WhatsApp, Messenger, WeChat, Instagram, TikTok, QQ
- 3. Value proposition Target Market Competitive Advantage Cost Structure Connectivity Beside technology, Work, Information Power to SHARE Here you can add some short text that is important to explain the tittle text Young & Adults Each and everyone can connect but elders don’t use much Data Maintenance Data Maintenance owing to how it manages, stores and protects its data, including the cost of data centers maintenance, equipment purchases, and upgrades, marketing and customer service. Model Evaluation
- 4. Key Metrics Problem & Solution Resources Used Revenue Model Engagement/Traffic Engagement, Reach, Traffic, Referral Traffic, Likes, Follows, Video Retention, Video engagement, CTR. Virtual Platform Owned Platform, Intellect to run it, Technology Accessing/Targeting Made a platform to share ideas and increased connectivity, virtual reality, easy accessibility, reaching target information or person or entity easily Advertisement And Virtual Reality Model Evaluation (cont.…) Revenue Streams Profit Margin a. Self-Serving Ads, b. Engagement Ads, c. Receiving Fees from Developer Community, d. Selling Oculus Virtual Reality Products.
- 6. STRENGTHS WEAKNESSES • Strong Brand • Diversified Portfolio • Market Dominance • Loyal Customer Base • World’s Best Employer • Visionary Leadership • Focus on R&D • Strong Advertising Business • Effective Marketing Strategy • User’s Privacy Concerns • Overdependence on Advertising • Spreading Fake News • Friction in Management OPPORTUNITIES THREATS • Diversify Portfolio • Expansion of Existing Platforms • Increasing Integration to other Applications • Target Different Audience • Expansion through New Acquisitions • Exploit Changes in Advertising Trends • Competition • Increased Regulations • Bans in Several Countries • Data Breach • New Digital Tax • Tainted Reputation • Duplicate & False Accounts
- 7. Recommendation Can maintain the user’s privacy with more concern to make the customers safe and secure using the Products of Facebook. Can find another source of revenue rather than depending too much on the Advertisement Can use more of AI to find out the sources of all Fake News that’s spread from different sources and should take action on it.