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Song title: Pumpin Blood 
Artist: NONONO
INDIE GENRE 
We are going to challenge one of the 
indie-pop conventions that instead of a 
love story narrative, it would consist of 
a journey with friends. 
Indie- pop 
conventions 
Low-budget 
settings e.g. 
cities, beach 
Performance 
partnered with 
narrative 
Live band 
performance 
Lyrics matching 
the visuals 
Long shots, close up 
shots, handheld shots, 
establishing shots, 
wide shots, tracking, 
titling and panning 
camera movements 
Filter e.g. black 
and white
STAR IMAGE OF THE ARTIST
Primary Audience: Females 
aged 18-20 
In college or university 
High active social life e.g. Twitter, 
Tumblr, Facebook, Instagram 
Enjoys going concerts, 
festivals, gigs, reading latest 
fashion and music 
magazines. 
Spends time with their 
families and friends. 
Ideologies: Uses music to express how their emotions, 
believes that music influences them in what they do. 
Music helps to make them feel at peace and forget about 
stressful situations. They value their family and friends. 
Enjoys taking photos and 
visiting photography and art 
exhibitions. 
They are eager to travel and 
explore the world.
OVERALL CONCEPT/MEANING OF VIDEO 
Theme: youth and fun. 
The band would be seen 
in our music video 
always excited and ready 
for their adventure. 
e.g. running with 
sparklers, colour smoke 
bombs and laughing with 
friends. 
Video portrays that you don’t always 
need love from the opposite sex in 
order to have a enjoyable day. 
Meaning: have fun whilst 
you can since your still 
young before you get into 
the ‘real world’. 
Video will imply that 
your friends is what 
keeps you going and that 
you can rely on them.
INTERTEXTUAL REFERENCES 
The Breakfast Club – the ‘fist pump’ 
Ferris Bueller’s Day off – taking advantage & enjoying the day as 
much as you can
NARRATIVE SYNOPSIS: BEGINNING 
(instrumental) 
The scene begins with a time-lapse birds eye view shot of busy 
stations (Canary Wharf, Liverpool Street) setting with business 
men and women walking, reverse editing would be used to match 
the beat in the beginning of the song. An establishing shot of the 
airport is used, then a long shot to show a business man/woman 
with a suitcase going one way and the camera tracks the band 
going the opposite direction- a slow motion effect is used to 
highlight this. The camera continues to track the band from 
behind them and tilts up to show the arrivals sign, then the first 
verse begins.
SETTING/LOCATION 
Liverpool Street 
Station 
Canary Wharf 
Station 
Heathrow 
Airport 
Studio 
Southend 
Beach 
Southbank Skate 
park
PROPS 
 Drums 
 Guitar x2 
 Microphone 
 Suitcase 
 Sparklers 
 Smoke bomb 
 Tripod 
 DSLR 
 Reflector

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Pitch presentation

  • 1. Song title: Pumpin Blood Artist: NONONO
  • 2. INDIE GENRE We are going to challenge one of the indie-pop conventions that instead of a love story narrative, it would consist of a journey with friends. Indie- pop conventions Low-budget settings e.g. cities, beach Performance partnered with narrative Live band performance Lyrics matching the visuals Long shots, close up shots, handheld shots, establishing shots, wide shots, tracking, titling and panning camera movements Filter e.g. black and white
  • 3. STAR IMAGE OF THE ARTIST
  • 4. Primary Audience: Females aged 18-20 In college or university High active social life e.g. Twitter, Tumblr, Facebook, Instagram Enjoys going concerts, festivals, gigs, reading latest fashion and music magazines. Spends time with their families and friends. Ideologies: Uses music to express how their emotions, believes that music influences them in what they do. Music helps to make them feel at peace and forget about stressful situations. They value their family and friends. Enjoys taking photos and visiting photography and art exhibitions. They are eager to travel and explore the world.
  • 5. OVERALL CONCEPT/MEANING OF VIDEO Theme: youth and fun. The band would be seen in our music video always excited and ready for their adventure. e.g. running with sparklers, colour smoke bombs and laughing with friends. Video portrays that you don’t always need love from the opposite sex in order to have a enjoyable day. Meaning: have fun whilst you can since your still young before you get into the ‘real world’. Video will imply that your friends is what keeps you going and that you can rely on them.
  • 6. INTERTEXTUAL REFERENCES The Breakfast Club – the ‘fist pump’ Ferris Bueller’s Day off – taking advantage & enjoying the day as much as you can
  • 7. NARRATIVE SYNOPSIS: BEGINNING (instrumental) The scene begins with a time-lapse birds eye view shot of busy stations (Canary Wharf, Liverpool Street) setting with business men and women walking, reverse editing would be used to match the beat in the beginning of the song. An establishing shot of the airport is used, then a long shot to show a business man/woman with a suitcase going one way and the camera tracks the band going the opposite direction- a slow motion effect is used to highlight this. The camera continues to track the band from behind them and tilts up to show the arrivals sign, then the first verse begins.
  • 8. SETTING/LOCATION Liverpool Street Station Canary Wharf Station Heathrow Airport Studio Southend Beach Southbank Skate park
  • 9. PROPS  Drums  Guitar x2  Microphone  Suitcase  Sparklers  Smoke bomb  Tripod  DSLR  Reflector