The document outlines a concept for a music video for the song "Pumpin Blood" by the indie pop band NONONO. It will challenge conventions by focusing on a journey with friends rather than a love story narrative. The video aims to portray that you can have an enjoyable day without love through scenes of the band laughing and having fun with sparklers and smoke bombs. It is targeted towards college-aged females and will imply that friends are what keep you going.