The document outlines a concept for a music video for the song "Pumpin Blood" by the indie pop band NONONO. It will challenge conventions by focusing on a journey with friends rather than a love story narrative. It will portray the band having fun with sparklers, smoke bombs and laughing together to show that you don't need a romantic relationship to enjoy your day. The video aims to convey that you should have fun in your youth before adult responsibilities and that friends are what keep you going.