2. In the intro to Gold Steps it shows multiple
long shots and medium long shots of
teenagers looking bored and doing nothing.
This immediately indicates that this song
and video is being aimed towards
teenagers. It is aimed at teenagers because
people expect teenagers to be having fun
and this will relate to them.
In the next shot it shows close ups of the
vocalist spray painting the bands name on
the ramp and then shows a close up of the
bands name on the half pipe ramp. This also
relates to a younger teenage audience as
this is the expected age group to be doing
things like graffiti and using spray paint in
general.
A long shot is used to show the truck about
to drive through the street in which the
bored teenagers were shown. This means
something is about to change in this street.
3. When the music starts close ups are used to
show the band playing their different
instruments and as the music is quite fast
paced the shots change quite quickly. The
change in the speed of the cuts represent
being bored and then suddenly having fun
Tracking shots and pans are used to show
the teenagers running after the truck to
show they love the music and are excited
about it. It then cuts to a slow zoom out to
show this long shot of people running from
different directions after the truck. Some of
these shots are shown in slow motion so
you can see the happiness on their faces
and it is also used to show people doing
tricks on their skateboards, again giving a
younger feel
Medium close ups are also used to show
the vocalist, Ben Barlow, singing. The shots
of the band and what they are wearing also
show that the band is aimed at a young
audience as they were similar clothes to
other young people who share an interest
in the pop punk genre of music.
4. When the second verse starts there is a
change of scenery. In the opening shot of
this it uses jump cuts to show the teenagers
making their way to the lake and undressing
on the way. Multiple pans are also used
showing people running and jumping into
the lake to show them having fun.
In the second chorus it shows Ben in the
foreground in a shallow focus and a lot of
people in the background out of focus
cheering. Ben is not joining in with the
others in this as he is there to teach them to
live while they’re young. The message in
the chorus is that things will happen but
you will get by and have fun. “Sometimes
things will bend you, But trust me you'll be
fine, I've been moving mountains that I
once had to climb”. This indicates that he
has been through things also.
5. In the third verse the time of day has gone
and it is night. This high angle long shot
shows the band doing a live show for the
fans and people crowd surfing, this shows a
lot about the genre of their music as at pop
punk shows people will go crazy and crowd
surf and get on stage. It shows they are all
the same and the band isn’t any more
special than the fans.
As the song slows down, due to no
instruments being used, it shows a medium
close up of Ben singing without a
microphone and looking directly into the
camera. This shows he is talking to all of his
fans watching the video as well as the ones
he is playing for. The camera then tilts
upwards as it is lifted by a crane.
After that, the video goes back to normal with quick cuts and fast paced music showing the teenagers and the band
having fun. The overall look of the band and the others really represent the genre by the way they dress.
