BUSINESS MARKET
Chatbots in
Ecommerce
Market Outlook to
2027: Emerging
Trends And Will
Generate New
Growth
Opportunities
Status
By ajinkya February 4, 2022 No Comments
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The swelling business proposition for chatbots is evident in the
inroads that artificial intelligence has made in the services sector across
numerous sectors. Messaging applications for customer services, such
as query resolving with minimal human interaction, have proliferated in
the banking and financial services sector. The uptake has also picked
up pace over the past few years, given the characteristics of chatbots to
combine remarkable reactiveness, scalability, and cost-effectiveness.
Chatbots have, among other benefits, have reduced the time it takes to
respond to a message and are much faster than a live agent that
responds to typically through call centers.
Ubiquity of Mobile Devices Key Anchor for Small and Medium
Enterprises
The swelling consumer proposition of mobile messaging apps for
connecting with customers has been fueling the adoption of new
technologies. Messaging platforms powered by chatbot have risen in
popularity for various customer reach programs. Programs
incorporating cutting-edge natural-language processing (NLP) and
machine learning (ML) have opened the chatbot market to new
opportunities waiting to be explored. The level of customer experience
that chatbots have delivered through mobile messaging apps is a
compelling proposition.
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Over the years, countries in developed as well as the developing world
have seen the pervasive use of mobile devices. The use of smartphones
continue to proliferate in emerging economies. Thus, the ubiquity of
mobile devices presents a massive avenue for small and medium-scale
enterprises to address customer queries swiftly, proactively, and cost-
effectiveness. A growing number of customers—more than half—
prefer using messaging apps, and at least half of them would prefer
making a purchase through messaging apps. All these trends have
infused massive latent opportunities for technology companies in the
chatbot market.
The market effects of these trends have been stark in the e-commerce
and insurance sector. In the recent times of Covid-9, use of digital
services to connect with customers and consumers are no more an
option but have become more of a necessity, and businesses across the
world are taking this to new level. In particular, e-commerce
companies have been harnessing the chatbot technologies to make
first-point contact.
The vast possibilities in the market are underscored by the projection
that it will expand at CAGR of 31.3% during 2020 – 2027.
AI-based Chatbots Assisting Humans to Offer Convenience and
Service
The standardized models on offering services to internal and external
customers have fallen apart from the inroads made by AI and ML.
Technology services companies and software companies are vigorously
exploring new avenues in artificial intelligence to train their chatbot to
do complex tasks. Such chatbots are gaining popularity as digital
assistants and are being tested for complex tasks, in addition to several
routine tasks. One such area is developing chatbots for context-aware
applications. With the evolution of AI, the use of chatbots for
performance monitoring and analytics is expected to gain traction in
the chatbots market, adding sizable revenue streams for developers. In
the near future, such technological strides will propel the advent of
chatbots that are keenly addressing the personalized needs of end users
and customers.
Data is expected to become another key framework around which new
avenues in the chatbots market will emerge. Big data sources will help
boost the performance of data-driven and predictive chatbots in
various applications.
In coming years, chatbot developers and end-use industries have
thrown their eight behind the strategic angle of chatbots. The
motivating factor has been the growing business prospects of
consumer-oriented apps as enabler and accelerant for customer
engagement in this hyper-competitive world.
Industries in North America Rapidly Deploying Chatbots to
Attract Vast Consumer Base
Developed markets have seen rise in deployment of chatbots for
branding and customer engagement. North America for one has been
high on adoption rate. The regional market held the major share
globally in 2019, where its valuation was pegged at USD 132.75 Mn,
and is expected to rise at most attractive rate through 2027. A sizable
spate of opportunities have come the U.S. and Canada.
Asia Pacific Market Showing Vast Latent Opportunities
Asia Pacific is expected to be a promising regional market, and is
expected to exhibit a high CAGR during 2020 – 2027. In this regard,
two key trends are expected to fuel the future growth prospects. The
rise in use of mobile devices for businesses for connecting with
customers and the demand for AI for offering personalized assistance
to media publications have bolstered the prospects in the chatbot
market. A great deal of these can be ascribed to the ‘mobile-first’
approach many companies across industries have been adopting in
their strategies. Rise in use of chatbot for social media channels aiming
their strategies. Rise in use of chatbot for social media channels aiming
client-facing operations is a key trend bolstering the prospects. In the
developing world, the use of such channels has soared in recent years.
The growing spending of businesses of all sizes on social media
marketing is opening new avenues for expanding the revenue
prospects of end-use industries.
Some of the technology companies aspiring to consolidate their stakes
in the chatbot market are Yahoo Inc., Microsoft Corporation, Kasisto
Inc., Imperson Ltd., Helpshift, Haptik, Inc., Google, Inc., and
Facebook, Inc.
The global Chatbot Market is segmented as follows:
Chatbot Market, by Platform
Web-based
Mobile
Stand-alone
Chatbot Market, by Enterprise Size
Small and Medium Enterprises
Large Enterprises
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