Pitch Deck for LatynLyngo Vocabulary learning app

1. LATYN LYNGO
spelled with ‘Y’s
ww.latynlyngo.com
Fast, Fun, Affordable
Vocabulary Learning App
Charlotte O’Connell
charlotte@cltventures.co
609-240-1333

2. Problem
“Teachers and students agree: expanding your vocabulary is key to
easier reading and better writing, at all levels.”
The old way to learn Vocabulary is slow and boring,
and doesn’t teach words one doesn’t know.
1. As a pilot, 100s of people struggling to learn vocabulary
2. Kate – SATs
2

3. 3
Their previous solutions
Whole Word Whole Language

4. Our New Solution- Latyn Lyngo
A Fast! Fun! Tumbler Game
Using Bricks is
1. Fast- Learn many words from a single Root.
2. Fun- Compete or collaborate with friends.
3. Skill Leveled- from 3 to 6 syllables.
4. Augment other language apps.
Morphemes (smallest meaningful word part) are the
Bricks with which to build whole words.

5. Unique Value Proposition
1. Learn many words quickly;
– The root ‘logos’=500 words, ‘gen’=600+ words
2. Learn Romance languages faster (Spanish, French, Italian)
How do you know what you don’t know?
3. LL gives Skills to decipher unknown words.
4. 100% testers understood the root <10 views.
5. 75% of testers would pay for the app.
5
anachronism (n.)
ana- (against) + chron (time) + -ism (that which is; something) meaning "something out
of harmony with a specified time" www.Etymonline.com

6. Game Play
6

7. Freemium Business Model
7
Language Free-7 Roots Consumer Enterprise + Institution
30+ Online Tutoring Co.
20+ Vocabulary Co.
15,000 US School Districts
Base Language $0 $9.99/year $500 Base + $5/user
English $0 +$4.99/year
Spanish $0 +$4.99/year
French $0 +$4.99/year
Italian $0 +$4.99/year
German $0 +$4.99/year

8. Market Size
1.5
SOM
10% of Testers
$10 Million
TAM
2021 Global Mobile
Language Market
$980 Million
SAM
English &
Romance Language Testers
$100 Million
8

9. Go to Market
“Fast, Fun, Affordable Game”
1. Target Market- Graduate level testers & SAT testers’ parents
2. Channels-
YouTube- instructions + competitions
Instagram- post a word you coined
Facebook, Reddit, Snapchat- engagement
Twitch- competitions and collaborations (yes, and…)
3. Selling the Value-
a. Learn the skills to decipher unknown words.
b. Save the student time and money.
9

10. Our Ask
10
12%
46%
26%
13%
3%
1 2 3 4 5
Customer
Acquisition
Linguists
Hosting
App Development
Misc.
⬇
App Development $100,000
Cust Acquisition $370,000
Linguists $210,000
Hosting (Web+App) $100,000
Misc. $20,000
$800,000 for a 2 year Runway

11. Team
Charlotte Shutler O’Connell
American Airlines Captain, ret.
English Major,
World traveler, Creative
USAF Veteran
https://www.linkedin.com/in/cs-oconnell/
Metcy Varghese
The team
at NewAge SMB
https://www.linkedin.com/in/metcy-varghese/

12. LATYN LYNGO
spelled with ‘Y’s
ww.latynlyngo.com
Fast, Fun, Affordable
Vocabulary Learning App
Charlotte O’Connell
charlotte@cltventures.co
609-240-1333