This document provides summaries of 6 apps for kids in Vietnam: Babybus, Monkey Junior, Khan Academy Kids, Kyna For Kids, Vmonkey. Each app is summarized in 1-2 paragraphs describing its purpose and features. Strengths, weaknesses, opportunities, and threats are identified for most apps in a SWOT table. Overall the apps aim to educate kids through games, videos and interactive content on topics like English learning, math, reading. Most are easy to use but could improve graphics or add more interactivity. Growing user bases and developing new content represent opportunities.

1. Analyse
App for Kids in Viet Nam
By Hoi Le
2020

2. SOME APPS FOR KIDS IN VIET NAM
Babybus
Monkey Junior
Khan Academy Kids
Kyna For Kids
Vmonkey
by Hoi Le

3. Babybus
BabyBus offers games,
videos and a wide variety of
other educational contents
for over 350 million fans
aged 0-6 around the world!
by Hoi Le

4. Usability
Extremely easy to use
Even a small child can touch and manipulate under
the instructions of the app.
My personal mark : 9
by Hoi Le

5. SWOTStrengths
Oppotunities
Weaknesses
Threats
Brand: The brand is outstanding, because all videos by Babybus
Followers : 20.2 Mil on main Babybus Channel,
Built characters familiar to children: the panda and the surrounding
Graphics : Good , both 2D & 3D. Fresh Color
Sound : Nice, melodious
Content : Divided into topics that are familiar to kids and parents are
Gameplay : many genres, suitable and playable, not boring.
on Youtube are very popular and have a huge number of views.
4.57 Mil on Vietnamese Channel
characters
satisfied when kids see these topics.
Languages: No Vietnamese in babybus app game
Publishing more than 70 apps, it is difficult to choose
the right app for children from parents.
There is a lot of competitions in the industry, as there are more
Because babies get bored quickly, staying in position and
and more new baby channels and apps every month.
continuing to maintain growth requires constant creativity
from the Babybus's team.
With 350 million fans worldwide, Babybus new apps or videos
The growth of Mobile & Youtube, will make Babybus even more
will be well-received.
prevalent in the future.
by Hoi Le

6. ADVANTAGES
Founded very early, since 2009.
The owner is Chinese company, so maybe Chinese Users is big.
IMPROVEMENT
Build a really great app for a prominence of babybus.
by Hoi Le

7. MOnkey Junior
Monkey Junior is an English learning app for
beginners (0-10 years old). With Monkey
Junior application, children can learn 6
different languages including: English,
Vietnamese, Spanish, Russian, French,
Chinese.
- Top 20 early education apps in America
- Over 5 million users worldwide
by Hoi Le

8. Usability
Easy to use
Monkey Junior is a learning App so this app should
require parent interaction.
My personal mark : 7.5
by Hoi Le

9. SWOTStrengths
Oppotunities
Weaknesses
Threats
Brand: The brand is very famous with parents.
Built characters familiar to children: the monkey
Graphics : There are both cartoon and realistic illustrations,
Content : Rich learning content, a lot of lessons.
Languages: Vietnamese
Founders are Vietnamese, so they know the culture as well as
with sound.
Focusing on language learning, content is not diluted and there is a
clear learning path.
the application development roadmap in Vietnam clearly.
Because of an App learning, the child won't focus on learning much.
Users use the app for a short period of time, 5-25 minutes..
There are many other language learning apps that are
created continuously, with the price of 500.000 VND / year,
other applications will easily attract new users as well as users
of Monkey Junior if they have creative learning program and
better price.
Has grown into an English learning brand with a number of children
learning up to 8 million people in many countries, easily developed
into a multi-language learning application and attracted
a larger number of users.
by Hoi Le

10. ADVANTAGES
Applying language learning method Glenn Doman is very effective in teaching
Applying play-based learning helps young children be more interested in learning,
language to young children. And programming is not difficult either.
and also with rewards in the learning process.
IMPROVEMENT
Get more creative in other ways of teaching English
by Hoi Le

11. Khan Academy
Kids
Learning is joyful with Khan
Academy Kids!
Our award-winning app includes thousands of
educational activities, books, songs, and games for
toddlers, preschoolers, kindergarteners, and first
graders. A cast of adorable characters guide
children through lessons, and our adaptive learning
path customizes their experience to help them
master different skills.
Children can learn reading, language, writing,
math, social-emotional development, and more.
Open-ended activities and games like drawing and
coloring encourage creativity and self-expression.
by Hoi Le

12. Usability
Easy to use
A combination of storytelling and
language learning, both parents and
children can use it for themselves
My personal mark : 8.0
by Hoi Le

13. SWOT
Strengths
Oppotunities
Weaknesses
Threats
Creative and engaging in storytelling.
Very good gameization of lessons for children.
The number of topics to study is a lot.
The narration characters are not really great. Many characters
tell stories, so it will be difficult to be familiar.
Graphics are not as excellent as the learning content.
Only English language is available.
May be competed by other apps learning by topics and
more familiar.
Due to the large number of topics, it can make children loyal
Free application, the number of users will increase
to the brand Khan Academy.
more and more.
by Hoi Le

14. ADVANTAGES
Creativity in storytelling and learning.
Free - no ads and no subscriptions.
IMPROVEMENT
Improve graphics in the application
Should have subtitles in multiple languages
by Hoi Le

15. Kyna for Kids
Online school for kids
As a member of Kyna Group - Vietnam's No.1 quality
and reputable online education system, Kyna For Kids
has over 3 years working in the field of online training
for children.
With the mission of enhancing the value of knowledge,
Kyna For Kids pursues the goal of helping Vietnamese
children to be fully equipped with knowledge, skills and
foreign languages to confidently assert themselves and
become global citizens.
by Hoi Le

16. Usability
Easy to use
Teaching through Videos, less interact with the app.
My personal mark : 6.5
by Hoi Le

17. SWOT
Strengths
Oppotunities
Weaknesses
Threats
Online school model, with lectures like in school.
Low cost compared to offline, only 600.000 VND
Parents know how level they have learned,
the English learning route, learning history...
The interface and video download speed are not good.
The experience of learning online to replace textbooks is not
really optimal on the App.
Churn rate is likely to be high due to the lack of
good learning experiences.
Combining Online and Offline learning is in accordance
with Kyna's orientation.
by Hoi Le

18. ADVANTAGES
The learning route is clear, similar to going to school for children.
IMPROVEMENT
Increasing the interaction rate between the user and the app
will make users more interested.
by Hoi Le

19. Vmonkey
The first digital Vietnamese library for
kindergarten and primary school students
Based on the Innovative Educational Program set by
the Ministry of Education and Training, VMonkey helps
young learners enhance Vietnamese Listening and
Reading Comprehension skills, develop their social
awareness and social skills, as well as communication
skills, through a vast collection of Vietnamese stories,
which inspires their love of the Vietnamese language.
by Hoi Le

20. Usability
Simple and easy to use
Lively animated stories with audiobooks play as a
screen saver
My personal mark : 8
by Hoi Le

21. SWOT
Strengths
Oppotunities
Weaknesses
Threats
Audio books, storytelling through pictures are very good,
The pronunciation learning apps are also pretty good games.
The Freemium model is quite good.
helping parents to save time for caring the baby.
The learning part is not diversified yet,
only spelling is available.
The Freemium model will be easy for everyone to use,
however, it will be difficult to earn money in the Full version
in Vietnam.
Easily develop Youtube channel and accompanying
applications.
by Hoi Le

22. ADVANTAGES
Diverse Story Stores, quite good storytelling.
IMPROVEMENT
Add other programs in app, like games or learning.
by Hoi Le

23. Thank you
For more information, you can contact me as below
Email
tienhoi.lh@gmail.com
Medium
https://hoilevn.medium.com/
Phone number
+84 908097470