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Latyn Lyngo
A Vocabulary
Learning App
Problem
• Kate discouraged by th stacks of 3X5 cards
• Students, parents, and schools are frustrated when
children aren’t reading at grade level.
• Many jobs are forfeited when ELL adults don’t have
an advanced vocabulary.
Learning Languages
• 75 million US students learning English.
• 5 million students take PSAT, SAT or ACT every year.
• There are 1.5 Billion English Language Learners
worldwide.
Target Market
• High Stakes – University or jobs
• Testers gr. 9-12 in US, UK, India schools
Competition
Market Size- TAM
75 Million US students
5 Million English Language Learners in US schools
5 Million US HS students take PSAT, SAT, ACT
1.5 Billion ELL Worldwide
Medical School students
Law School students
Tutor and Test Prep organizations
Solution- Latyn Lyngo
• MORPHEMES (not morphine)-
“smallest meaningful part of a word”.
• SLOT MACHINE Game-
Prefix + Root + Suffix
• 10 prefixes+10 roots+10 suffixes =
more than 1000 words
• The root “Chron-” generates 150+ words “Pathos-
” is the source of over 230 words.
Game Play
Unique Value Proposition
• Latyn Lyngo vs. Magoosh, Quizlet, Study Cards
• Quick word parts vs. slow whole word
• Is learning and association based, not Memorization
• Useful for
– Young students- small word segments
– Standardized testers- familiar with linked words
– ELL learners- cognates
• Learning garnered in Silly (Nonsense mode)
and Serious (Root mode)
Marketing and Sales Strategy
1. Classical Education teachers. (1000 schools)
2. English Language Learner (ELL) teachers (5 million ELL
students in US)
3. Adult English learners worldwide (1.5 Billion)
Eventually build to:
1. Medical students (95% of medical vocab is Latin)
2. World language learners in US schools- French, Italian,
Spanish, German, etc.
3. School districts in the US (14,000)
4. Any language with a root, from which a word is built.
Financials
Freemium- 7 Roots for free in Each language
$14.99 paywall in Each language, annual
subscription.
Annual subscription model for schools.
Investments and Funding
1. Looking for $400,00 for 24 months
1. CEO ($0)
2. App Development ($50K)/year
1. Improved play, redesign
2. Gamification, add
3. Security for schools, add
4. Android
5. Year 2 build out for Spanish
3. Marketing + testing/feedback ($50K)/year
4. 2 Linguists to build database ($50K)/year
5. Web Hosting + SEO ($50K)/year

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Latyn Lyngo Deck 2022.10.25.pptx

  • 2. Problem • Kate discouraged by th stacks of 3X5 cards • Students, parents, and schools are frustrated when children aren’t reading at grade level. • Many jobs are forfeited when ELL adults don’t have an advanced vocabulary.
  • 3. Learning Languages • 75 million US students learning English. • 5 million students take PSAT, SAT or ACT every year. • There are 1.5 Billion English Language Learners worldwide.
  • 4. Target Market • High Stakes – University or jobs • Testers gr. 9-12 in US, UK, India schools
  • 6. Market Size- TAM 75 Million US students 5 Million English Language Learners in US schools 5 Million US HS students take PSAT, SAT, ACT 1.5 Billion ELL Worldwide Medical School students Law School students Tutor and Test Prep organizations
  • 7. Solution- Latyn Lyngo • MORPHEMES (not morphine)- “smallest meaningful part of a word”. • SLOT MACHINE Game- Prefix + Root + Suffix • 10 prefixes+10 roots+10 suffixes = more than 1000 words • The root “Chron-” generates 150+ words “Pathos- ” is the source of over 230 words.
  • 9. Unique Value Proposition • Latyn Lyngo vs. Magoosh, Quizlet, Study Cards • Quick word parts vs. slow whole word • Is learning and association based, not Memorization • Useful for – Young students- small word segments – Standardized testers- familiar with linked words – ELL learners- cognates • Learning garnered in Silly (Nonsense mode) and Serious (Root mode)
  • 10. Marketing and Sales Strategy 1. Classical Education teachers. (1000 schools) 2. English Language Learner (ELL) teachers (5 million ELL students in US) 3. Adult English learners worldwide (1.5 Billion) Eventually build to: 1. Medical students (95% of medical vocab is Latin) 2. World language learners in US schools- French, Italian, Spanish, German, etc. 3. School districts in the US (14,000) 4. Any language with a root, from which a word is built.
  • 11. Financials Freemium- 7 Roots for free in Each language $14.99 paywall in Each language, annual subscription. Annual subscription model for schools.
  • 12. Investments and Funding 1. Looking for $400,00 for 24 months 1. CEO ($0) 2. App Development ($50K)/year 1. Improved play, redesign 2. Gamification, add 3. Security for schools, add 4. Android 5. Year 2 build out for Spanish 3. Marketing + testing/feedback ($50K)/year 4. 2 Linguists to build database ($50K)/year 5. Web Hosting + SEO ($50K)/year