TagMe es un evento de la Alcaldía de Medellín, a través de su programa Medellín Digital y la Dirección de Planeación Municipal, el cual se realiza con el propósito de acercar a los universitarios y emprendedores de la ciudad con las nuevas tecnologías, mostrando experiencias que alrededor del mundo han sido exitosas.

1. The World's Largest Language Learning Community Clint Schmidt Vice President of Marketing company confidential

2. My Background Graduated from Wharton School of Business First Internet start-up in 1998 Expertise in Internet Marketing for high growth companies Half.com: acquired by $300 million USD by eBay eBay: built the world’s largest affiliate program 1-800-CONTACTS: led e-commerce for world’s largest contact lens retailer ZoomIn: India’s leading photo site Livemocha: world’s largest language learning community

3. Topics for Discussion Livemocha and the future of digital businesses What I’ve Learned, Tips to Share

4. What is Livemocha? What is Livemocha? The world’s largest language learning community, with over 5 million members from over 200 countries around the world. Offers free and paid online language courses in 35 languages. Every lesson includes speaking and writing practice reviewed by native speakers. Learning with native speakers is the most fun and effective way to learn a language!

5. How does Livemocha work? Online courses begin with essential words and phrases required for real conversations Interactive exercises measure your comprehension Each lesson includes speaking and writing exercises, routed to native speakers who provide tips to improve Return the favor by helping others who are learning your native language

7. Learning Spanish

8. Spanish native speaker

9. Learning EnglishWith a reputation for helping others!

10. A Truly Global Community Livemocha is a rich mix of languages and cultures -- the power of network effects -- 8% 11% 12% 9% 9% 3% 8% 30%

11. Tremendous Growth Livemocha is one of the fastest growing communities on the Internet Over 5 million registered members in less than 2.5 years 8

15. Static, difficult to update

17. Livemocha Active English Award-winning course for Conversational English Content provided by Pearson Education 12 courses. Beginner to Advanced. Over 400 hours of learning content. Mapped to Common European Framework Video exercises, grammar, role play Tutor Reviews Paying customers in over 100 countries

18. What Does The Future Hold? Internet cloud as a vast repository of specialized content and tools Range of access through various devices and formats Access to the world from anywhere in the world Identity and social structures in the cloud alter and supplant traditional social norms

19. The Age of the Consumer People communicate very differently now than 5 years ago Habits and preferences grouped in 2-3 year periods, not generations Consumers want 3 C’s: Communication Control Creativity Consumer expectations rise exponentially as they learn what technology can do Smart phones and personal hardware devices Media consumption Movies and video games Education Transportation

20. The Future of Digital Business Costs and barriers to innovation are disappearing with stunning speed A planet of innovators, creating many options… what sticks? Must break through the clutter and offer a reason to try First mover advantage with new innovation Establish Network Effects: “born viral” Leverage scale with more content, or better or more relevant content Master the User experience Create switching costs Don’t get beat at what you do best: competitive advantage Loyalty/retention benefits

22. Do it better: Google vs. Yahoo; Facebook vs. MySpace/Orkut

24. Lessons I Never Forget Start-ups impart lessons: Steady hand vs. emotional roller coaster Rome was not built in a day Benefit of focus: ruthless prioritization Team orientation wins Big egos and lazy people are a cancer on a young company Fortune favors the bold: big ideas inspire everyone

25. Thank You Clint Schmidt clint@livemocha.com +001 206 422 2693 www.livemocha.com Presentation on SlideShare: <link will go here> Livemocha Active English Winner, 2009 English-Speaking Union President’s Award

26. Appendix

28. Earn badges that recognize high levels of activity

29. Members use Mochapoints to determine your commitment to learning and propensity to help others

30. The most active and helpful members benefit by attracting best learning partners

32. Understand Customer Drivers What drives customer decisions? Reason for learning PC ownership Broadband penetration Disposable income Propensity to pay Comfort with e-commerce Price sensitivity Competitive alternatives Preferred payment method Compelling value proposition Localized in their language User experience norms Site speed Cultural considerations Currency display and taxes Self-study or Teacher-led

34. Feature Request Forum

35. Surveys

36. Interviews

37. Facebook/Twitter

38. Blogs

39. Power User groups

41. Video Conversations company confidential

42. Integrate Native Speakers & Tutors

43. Traditional Pedagogical Model Company Confidential 27

44. The Andragogical Model Company Confidential 28

45. What Digital Can Deliver Connections with native speakers, next best thing to immersion Massive amounts of content in infinite number of language pairs Very low distribution cost in every corner Immediate automated assessment Rich multimedia/interactive learning

46. Livemocha Active English Winner, 2009 English-Speaking Union Presidents Award Learn More About Livemocha Clint Schmidt VP, Marketing and Product clint@livemocha.com Seattle, WA +001 206 422 2693 www.livemocha.com