1. FFF & WILDFIRE
Thibault Picard, Jerome Beauguitte & Henri Nekmouche
January, 16 2014

2. Love
Brand
Advertisers
Facts 2013
Crédibilité
•
•
•
•
90% opinions négatives
CA: 40% sponsoring
Bénéfices: 200k€
Salariés: 240
Source: http://creativecommons.org/licenses/by/2.0/

3. Teaming up with
WILDFIRE

4. PARTNER WITH
SOCIAL MEDIA
EXPERTS
Account
management
Product
support
Strategic
services
Onboarding
Ongoing
education
Source: http://creativecommons.org/licenses/by/2.0/

5. WILDFIRE JOINS THE DOUBLECLICK STACK
DOUBLECLICK’S SOCIAL SOLUTION
Messages
Pages
Governance
Strategic
5
Ads
Analy-cs
Support

6. Create memorable experiences for your customers and
manage complex content development
Create, schedule and manage messages
across multiple social networks from a
single unified application.
Put your brand in front of the right
audience across multiple social networks
with our fully managed ads service.
Messages
Pages
Ads
Collaborate
efficiently
with
internal
and
external
team
members
while
easily
managing
governance
and
compliance.
View comprehensive reports and
dashboards to measure and
optimize your social campaigns
Governance
Strategic
Analy-cs
Support
Work
with
strategists
to
apply
crea-ve,
ver-calized
insights
to
your
strategy
backed
by
a
data-­‐driven
analy-cs
methodology.
6

7. ENABLE A HOLISTIC VIEW OF YOUR CUSTOMER WITH
GOOGLE ANALYTICS AND GOOGLE TAG MANAGER
Measure website revenues
from social campaigns
Spend your ad
dollars more wisely
Reduce errors and manual
labor of data collection
See social’s impact
on the path to conversion
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