Sara Hassan proposes starting a business designing posters for clients. She conducted primary research through questionnaires to identify her target audience and what is needed to make the business successful. Her research found that movie posters are most familiar, followed by campaign and advertisement posters. For secondary research, she looked at a similar company called Instant Print. Sara outlined marketing strategies like flyers, radio ads, and developing a website. She suggested potential business names and rewards for loyal customers.

1. PITCH
By Sara Hassan

2. Business Idea
My business idea is to design posters of any kind that I will
design using a brief that my prospective client will write up in
detail what they want the outcome of their poster to look like.

3. Primary Research
Result
By Sara Hassan

4. I have done two different questionnaires- one is to find out my target audience by asking people who may pay me
to make their posters for their project whatever it may be and the other questionnaire is aimed towards business
owners so that I know what I need to doo to make my business successful also what target audience I need to
aim at that will make my business a success. This thorough research is to make sure that I aim for the right
audience.
• Are you male or female?
• Which category below includes your age?
• What type of poster are you familiar
with?
• Do you know where to go to get the
exact poster you have portrait in your
mind?
• Please state how effective you think
posters are?
• What inspired you to open this kind of business?
• Can you give me a run through your creative
process?
• How did you establish a creative direction?
• What advice would you give other creative designers
who want to go out and start their own business?
• How do you deal with difficult customers?

5. I never got the chance to
personally go to a poster
company and ask my
questions and I did not get a
reply to my email.
• What inspired you to open this kind of business?
• Can you give me a run through your creative
process?
• How did you establish a creative direction?
• What advice would you give other creative designers
who want to go out and start their own business?
• How do you deal with difficult customers?

6. Even though by my research I can see
that mostly females are going to be
interested I don’t think that is the case
because I am going to be aiming at
businesses and companies that need to
be advertised in any type of way.

7. By my research my target audience is going
to be 17-20 but it can be older than that
because I create different types of posters
to start of my business I will create posters
for people who needs them and small
companies but as my business develops and
grows I will look into bigger companies.

8. As you can see by these results Movie
posters are what people are most
familiar with. Then campaign posters
and Advertisement posters. Next
Event posters and lastly Educational
posters.

11. Secondary Research
By Sara Hassan

12. One of the companies I came across in my
research is Instant Print but although it is a
similar idea to mine. The customers have a
chance to make their own product but mine is
that they will be able to have the exact Poster
they have portrayed in their mined in front of
them.

14. As my business evolves I am looking
forward to working with bigger
companies and well known clients to
develop and expand my portfolio

17. Marketing
By Sara Hassan

18. • Flyers
• Radio Advert
• Billboards
• Newspaper AD
• TV Advert
• Website
I will create a Radio Advert for my business idea
and I will do this by using a young voice to make my
audience feel part of the radio advert. They are not
any poster companies that I am aware that advertise
by radio so therefore I will have a advantage
compared to my competitors.

19. • Posteraholic
• Sara’sPosters
• Poster4U
• Posters@URservice
• Membership deals
• Deals
• Loyal customer
Ideas for a name
for the business
Rewards

20. This is the end of my
presentation
By Sara Hassan