This document discusses plans to start a custom t-shirt printing business targeted at younger customers. It provides market research showing the target segments are ages 14-25 and 24-43, who listen to 3-4 hours of music per week. One segment prefers custom artwork and directing the artist, while the other uses shirts for communication. The business will be located in Seattle and use screen printing, embroidery, and computer sublimation to produce shirts. It will advertise in magazines, sponsor youth events, and partner with student groups and graphics companies. The goal is to leverage technology, exceed customer expectations with quality and speed, and have monthly sales of Rs. 25 lakhs by the first year and Rs. 5 lakhs by