The document provides details on the proposed music video for the song "Fireflies" by Zendaya, including the genre, target audience, references, overall meaning, and narrative synopsis. The narrative synopsis outlines 11 scenes: 1) an intro montage, 2) the artist applying makeup and reflecting on her relationship, 3) dancers during the bridge, 4) a dance scene during the chorus, 5) the artist singing to and arguing with her boyfriend, 6) the artist's performance with projected fireflies, 7) alternating dance and performance scenes, 8) a montage of past scenes, 9) close-ups of the artist surrounded by burning pictures, 10) people holding flares in fields, and 11)

1. ZENDAYA - FIREFLIES
HAFSAH, SHEILA, MAYA

2. GENRE
Our song is a R&B, Dance song.
Challenging the codes and
conventions:
Reinforcing the codes and
conventions:

3. IMAGE OF ARTIST

4. TARGET AUDIENCE
 Between the ages of 16-24
 Listens to R&B/Dance music
 Lifestyle category : Trendies
 Social class: Townie
 Specifically aimed at girls but open to boys

5. INTERTEXTUAL REFERENCES
Rihanna – Take a Bow Ellie Goulding - Burn

6. OVERALL MEANING/CONCEPT OF VIDEO
 Illustrating of lyrics to explain the meaning behind it
 Video will show that you don’t need to depend on a man in life
 You will see the difference in our character from the start and the beginning

7. NARRATIVE SYNOPSIS OF VIDEO
1. Intro
The video will begin with various montage shots
of all the scenes that will feature in the video.
When the beat of the songs starts to die down,
the first shot of the first verse will appear in the
montage after every other shot and the last shot
of the intro will be that recurring shot and so when
the first verse starts, that shot will continue into
the rest of the scene for the first verse.
2.First verse
The scene will start, with the artist
in a room facing a mirror, applying
her makeup. On the dressing table
there will be candles. The camera
will be positioned behind her on
the right-hand side. The camera will
start to track behind the artist and
stop on the left-hand side of her
until we see her reflection in the
mirror. She will be miming the lyrics
whilst looking at herself so it seems
she’s trying to tell herself that she
needs to leave the relationship and
that she deserves better. The artist
will be reflecting on her relationship
and her thoughts will be shown to
the audience transparently through
editing..
3. Bridge
The artist will get up from her seat
and start walking away and as she
walks away the camera will track her
until we see the dancers (which they
will start dancing when the chorus
begins). The artist will walk out of the
shot of the dancers and the camera
will just stay put whilst the dancers
are dancing. This scene will combined
with the artist’s performance scene.
4. Chorus
The camera will be positioned in a
long shot and the dancers will
dance a routine dance. The artist
will also be dancing on a separate
occasion but through editing, we
will combine the two scenes
together so we have a combination
of both the dancers and the artist.
5. Second verse
This scene will begin with the artist and her boyfriend, she
will be miming the first two lines of the verse to him so it
shows she’s directing her lyrics to him.
The following three lines will be a shot of the artist and her
boyfriend disagreeing with each other. The artist is trying to
get her boyfriend to see things from where she’s coming
from so her expressions will show her pleading with her
boyfriend but the boyfriend doesn’t look interested in what
she has to say.
The last line will be a shot of the artist standing alone by
herself in a dark room as without her boyfriend everything is

8. 6. Bridge
Artist will be performing and there
will be a projection of different
things that symbolise her
enlightenment i.e. fireflies that will
be projected behind her but will
also be projected on her at the
same time.
7. Chorus
Dance scene intercutting with
solo performance by the artist
8. Instrumental
Montage of shots
 Arguing scene
 Mirror scene
 Projector scene
9. Hook
A close up shot of the artist. During this shot, there will be fade ins and outs
of burning pictures of her and her boyfriend and also things that symbolise
love or things that symbolise their relationships. Shots of the artist lying
down on the floor being surrounded with candles.
10. Bridge
Range of shots of
people holding flares,
still shots of people,
single shots of the
artist, wide shots of
the artist in the open
field location.
11. Chorus
This final scene will be shot in
an open field, where a
number of girls are
celebrating their
independence alongside the
artist. The scene will end with
a shot of a lantern being set
off in the air which will
represent her letting go of
her relationship.

9. SETTINGS/LOCATIONS/PROPS

10. ANIMATIC STORYBOARD
https://www.youtube.com/watch?v=FEKBg5i4p80&list=UU912Ge7tsoT_cxP3Gc-
rjSg

11. QUESTIONS?