The document discusses various tools researchers can use to create an online research profile, track their impact and citations, and use social media to promote their work. It describes identification tools like ORCID, Google Scholar and Scopus that allow researchers to compile publications and citations in one place. Journal impact factors and researcher metrics like h-index are also covered. The benefits of an online presence through social media platforms like Facebook, LinkedIn and Twitter are outlined, along with some perceived shortcomings of impact metrics.