Pinterest
“Visual Directory”
By:Melissa Geffken
EDT 180
1.What is the purpose?
To save things of your interest such
as clothes or DIY projects
Ability to share and express your
interests to other people
2.Popular about
Pinterest• Adding friends and exchanging pins
• Saving do it your self projects and being able
to come back later and look at it again
• Ability to easily search for what you are
looking for
• Popular page shows pins that are trending
now
• Creating a secret board so none of your
followers can see what is on the board
3.Intended Audience
Women are the main target
80% of users are women
Percentage of genders using
Pinterest
Female
Male
4.How is it social media?
The user gets to interact with friends
or strangers and share their interests
through saving or sharing pins with
each other
5.Why do we care about this?
Lets the user show what they like to
others for free
Gives users inspiration for the future
“It’s the world’s largest set of items
that people care about”
6.Why might we adopt this?
 Pinterest is easy to use and is fun
 Can be looked at as a shopping website minus
the cost
7.Uses of Pinterest
Ideas for
projects
Planning
a trip
Shopping
Sharing
ideas
Gift
ideas
Saving
recipes
Facts about Pinterest
Most pinned categories Most browsed categories
1) Food & Drink 1) Food & Drink
2) DIY & Crafts 2) DIY & Crafts
3) Home Décor 3) Home Décor
4) Holiday & Events 4) Their home feed
8.Would I use it?
• http://www.pinterest.com/missygeff
ken
9.C.R.A.P Elements
• Contrast- Each topic had a different color
header
• Repetition-Each slide has a black background
since the whole PowerPoint is about the same
topic which is Pinterest
• Alignment- All the text is aligned to the left so
the reader can easily read it
• Proximity-Pictures are related to the text in
the slide
10.Thank you
• Thank you for reading!
~Melissa Geffken
-Contact information:
-mkgeffken@gmail.com
11.Resources
• http://www.theatlantic.com/technology/archi
ve/2014/07/what-is-pinterest-a-database-of-
intentions/375365/
• http://www.cision.com/us/2015/01/25-
pinterest-facts-and-pr-best-practices/

Pinterest