This brand book provides a simple, yet robust set of Brand Guidelines of Pintap that can be easily understood and communicated while leaving room for creative expression

1. Pintap Brand Book V 1.0

2. Yunosuke Shigesato
Founder & Director
Pintap has a dream. We are proud of
this country’s growth. Growing num-
bers of leaders and companies of this
country are being admired globally.
We are sure that there will be many
more successes yet to come. We
believe this huge energy comes from
the beauty of nature, culture, and
more than anything, from 270 million
people who form this country.
I have close friends in Cimaja, West
Jawa. It is a small town in South Suka-
bumi. In the other local cities and
towns too, I have many friends who
exposed me to the diverse cultures and
lives of this country. I call these beauti-
ful locals “small economy”. Thanks to
thousands of small economies, Indo-
nesia maintains its diversity in the
original form, which is an asset of
growing importance for the world in
the coming decades.
I sometimes feel jealous of the people
in small economy. It seems to me that
comfort, and appreciation. However,
in contrary, it seems that they too are
sometimes jealous of our lives, saying
things like “I want to go to Jakarta and
look for more opportunities”.
Indeed, there are opportunities in
Jakarta. In big cities like Tokyo, Osaka
(where I was born), Singapore, and
Shanghai, there are plenty of opportu-
opportunities is that they are all very
fortunate. They are fortunate to be
acknowledged and supported by the
people and environment surrounding
them.
Today, We are fortunate to get an
opportunity to start this company in
Indonesia. We want to show our
appreciation by bringing thousands of
new opportunities to this country. That
is why our vision is to “Enlighten and
Empower small economy”.
We will try to create a new structure
where more resources are distributed
to small economy so that small econo-
my can maintain its beauty, comfort,
and appreciation under its rich diversi-
ty. With the power of ”the Internet”
and “community“, we challenge to
contribute to this.
vision; support from our partners.
Pintap needs to be work together with
partners with the same vision to
empower our community. We commit
ourselves to be loyal to our vision &
mission. We will be strong and sustain-
able by maintaining healthy culture
least, we will always be creative in what
we do.
We don’t justify our actions by spend-
ing your important resources into a
both qualitative and quantitative
terms for your business, so that we can
sustainably do good to the community
together.
Pintap Brand Book V1.0 1

3. Yunosuke Shigesato
Founder & Director
Brand Book V1.0 Composer
Jakarta, June 2022
Brand Book Index
Words from Founder................................................................................................................................................
Index.........................................................................................................................................................................
Brand Platform
Brand Statement....................................................................................................................................................
Brand Positioning....................................................................................................................................................
Brand Values...........................................................................................................................................................
Brand Vision ...........................................................................................................................................................
Brand Mission ........................................................................................................................................................
Brand Guideline..................................................................................................................................................
Brand Identity Introduction...................................................................................................................................
Identities..............................................................................................................................................................
Overview Pintap Identities.....................................................................................................................................
Crafting the Logogram ...................................................................................................................................
Pintap Logo ...........................................................................................................................................................
Pintap Logo Clear Space and Minimum Size.......................................................................................................
Pintap Spacing & Sizing.........................................................................................................................................
Pintap Logo Don’ts................................................................................................................................................
Pintap Monogram..................................................................................................................................................
Pintap Monogram Spacing & Sizing....................................................................................................................
Pintap Full Workmark............................................................................................................................................
Pintap Secondary Combination Logo..................................................................................................................
Pintap Logo Reversed & Single Color....................................................................................................................
Pintap Family..........................................................................................................................................................
Brand Elements.................................................................................................................................................
Pintap Overview....................................................................................................................................................
Color Inspiration....................................................................................................................................................
Color Palette..........................................................................................................................................................
Typhography .........................................................................................................................................................
Graphic Motif .......................................................................................................................................................
Photography..........................................................................................................................................................
Applications.................................................................................................................................................
Pintap Brand Book V1.0 2
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Ivan Rilman
Senior Manager of Business Development
Agah Djajadiredja
Head of Communication
Prama Permai
Design Manager

4. Brand Statement
Pintap Brand Book V1.0 3
Connecting freelancers and businesses
through technology and community will allow
clients to enjoy a better business to support
the small economy.
Menghubungkan freelancer dan bisnis
melalui teknologi akan menjadikan klien
dapat menikmati bisnis yang lebih baik untuk
mendukung ekonomi kecil.
With community and technology, we connect
freelancers and business to impact small
economy.
Melalui komunitas dan teknologi, kami meng-
hubungkan pekerja lepas (freelancer) dan
bisnis untuk memberikan dampak untuk
ekonomi.

5. Brand Positioning
Pintap Brand Book V1.0 4
Pintap expands business opportunities
between freelancer and clients.
Pintap berupaya untuk mempercepat tercip-
tanya lebih banyak peluang bisnis antara
freelancer dan klien.
Catalyst of freelancer and business.
Katalisator freelancer dan bisnis.

6. Brand Values
Pintap Brand Book V1.0 5
Speed - Speed-up to create more opportunities.
Persistence - Persistent in making good.
Resilience - Resilient in adapting to change and uncertainty.
Innovation - More ideas will lead to good innovation to create more opportunities.
No I but We - Solid teamwork is a key.
Thriving in the Good Things
Speed - Mempercepat untuk menciptakan lebih banyak peluang.
Persistence - Gigih dalam membuat kebaikan.
Resilience - Tangguh beradaptasi dengan perubahan dan ketidakpastian.
Innovation - Lebih banyak ide akan menghasilkan inovasi yang baik untuk menciptakan lebih
banyak peluang.
No I but We - Kerja sama yang solid merupakan kunci keberhasilan.
Thriving in the Good Things - Ciptakan lebih banyak manfaat, raih lebih banyak kebaikan.
Pribadi solid yang bertindak cepat untuk menciptakan peluang yang lebih besar dan penuh
dengan ide untuk menghasilkan inovasi yang mengutamakan kerja sama untuk menciptakan
lebih banyak manfaat dan mencapai lebih banyak kebaikan.

7. Brand Vision
Pintap Brand Book V1.0 6
Enlighten and Empower Small Economy.
Mencerahkan dan Memberdayakan Ekonomi
Kecil.
Pintap enlightens and empowers small econ-
omy by connecting and providing more
business opportunities between freelancer
and clients.
Pintap berupaya mencerahkan dan member-
dayakan ekonomi kecil dengan menghubung-
kan dan menyediakan lebih banyak peluang
bisnis antara freelancer dan klien.

8. Brand Mission
Pintap Brand Book V1.0 7
Create surface for client and communities in
digital.
Menciptakan permukaan untuk klien dan
komunitas dalam format digital.
With technology, Pintap creates a platform
for creating more business opportunities
between freelancer and clients.
Melalui teknologi, Pintap menciptakan
wadah untuk terciptanya lebih banyak
peluang bisnis antara freelancer dengan
klien.

9. Pintap Brand Identity
Pintap Brand Book V1.0 8

10. Brand Identity Introduction
Pintap Brand Book V1.0
Have good challenges in chaos.
By doing it, we change thrill into excitement.
We try to be the solution provider for
your challenge in the chaos.
In our ecosystem, you are safe to make actions.
9

11. Pintap Brand Book V1.0
An
Overview
This document communicates the Brand Identity of Pintap.
Clearly articulating the mission, values and persona for the design
of all subsequent brand artifacts.
10

12. Pintap Brand Book V1.0
Identities
11

13. Overview Pintap Identities
Pintap Brand Book V1.0
Logogram Logotype Supergraphic
The symbolic logogram that represents
Pintap's vision is the basis of the brand
identity system. The logogram, named
Enlightenment Circle, represents Pintap's
multiple meanings and sends a striking
message.
The wordmark is used when you want a
strong representation of the Pintap text. It
is useful when you want your company
name to be recognisable. The horizontal
format makes it highly versatile for both
web and print media.
development of Pintap's brand portfolio.
Derived from the iconic Overlapping Circle,
the system spans a number of services and
communicates the Pitanp brand.
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14. Crafting the Logogram
Pintap Brand Book V1.0
Pintap enlighten each circle (Pintap Digital
Communities)
Pintap Digital Communities consists of
important players of Traditional Market
・End Retail (Warung)
・Housewives (Ibu-Ibu)
・Wholesaler (Grosir)
・Freelance Agent (Motoris)
・Field Sales (Sales Lapangan)
・Street Vendor (Pedagang Keliling)
・Business Partners (Partner Bisnis)
Enlighten
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15. Crafting the Logogram
Pintap Brand Book V1.0
By growing the Enlightenment Circle (the
centripetal force of Pintap) stronger and
bigger, each circle gains strength and grows
bigger.
Empower
Enlightenment Circle
14

16. Pintap Logo
Pintap Brand Book V1.0
Brief Explanation about Pintap Logo
concept and the spirits embodied within.
15

17. Pintap Logo Clear Space and Minimum Size
Pintap Brand Book V1.0
Wording about why the clear space is needed
and why the 20mm is the minimum size of the
logo
x
x
x
x
x
20mm
16

18. Pintap Spacing & Sizing
Pintap Brand Book V1.0
Wording about why the clear space is needed
and why the 20mm is the minimum size of the
logo
17

19. Pintap Logo Don’ts
Pintap Brand Book V1.0
Wording about why the clear space is needed
and why the 20mm is the minimum size of the
logo
18

20. Pintap Monogram
Pintap Brand Book V1.0
Wording about why the clear space is needed
and why the 20mm is the minimum size of the
logo
19

21. Pintap Monogram Spacing & Sizing
Pintap Brand Book V1.0
Wording about why the clear space is needed
and why the 20mm is the minimum size of the
logo
20

22. Pinta Full Workmark
Pintap Brand Book V1.0
Wording about why the clear space is needed
and why the 20mm is the minimum size of the
logo
21

23. Pintap Secondary Combination Logo
Pintap Brand Book V1.0
Wording about why the clear space is needed
and why the 20mm is the minimum size of the
logo
22

24. Pintap Logo Reversed & Single Color
Pintap Brand Book V1.0
Wording about why the clear space is needed
and why the 20mm is the minimum size of the
logo
23

25. Pintap Family
Pintap Brand Book V1.0
Wording about why the clear space is needed
and why the 20mm is the minimum size of the
logo
24

26. Pintap Brand Book V1.0
Brand
Elements
25

27. Pintap Brand Book V1.0
Pintap Overview
26

28. Pintap Brand Book V1.0 27

29. Pintap Brand Book V1.0
Color Palette
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30. Pintap Brand Book V1.0
Typhography
Objectiv Mk2
Objectiv Mk2 XBold Italic
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Objectiv Mk2 XBold Italic
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
29

31. Pintap Brand Book V1.0
Graphic Motif
In using motifs
Graphic motifs can be trimmed and used freely,
as long as you understand the meaning behind the logo,
and as you develop the Pintap brand,
you can also use customised designs.
Don’t forget to move freely.
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32. Pintap Brand Book V1.0 31

33. Pintap Brand Book V1.0
Appli
cations
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34. Pintap Brand Book V1.0 33

35. Pintap Brand Book V1.0 34

36. Pintap Brand Book V1.0 35

37. spctrm.
By