The document outlines the challenges, costs and processes involved in content marketing. It discusses benchmark budgets for content marketing, which range from 1-25% of total marketing budgets. Building an effective content marketing program requires multiple roles including strategists, writers, designers, and technical experts. It also requires tools for areas like marketing automation, content creation and management, social media, and analytics. The document provides examples to help justify the budget for content marketing programs by showing how improved performance metrics can reduce costs per lead and customer acquisition.
Watch webinar on-demand: http://resources.kapost.com/marketing-distribution-channels-webinar.html?kui=z-VRD7CtIeNK00ncvnjBaA
In a world of video, interactive content, and myriad social networks, simply producing enough content to keep up with consumer demand can feel overwhelming.
In this webinar, we consulted top marketers from Vidyard, Uberflip, and Content4Demand to learn how embracing new channels and content types can improve B2B marketing efforts. Together, they discuss the importance of video, customer-centricity, and sales enablement.
You Can't Buy Love: The Secrets of Demand Generation Strategy and SuccessMarketo
It's easy to spend some money to buy a bunch of cold "leads" for the sales team. But you can't buy interest, engagement or respect for your company and its products or services. Marketing may be a science, but making prospects love you before they've met you is an art called demand generation, and this webinar will show you how to build and implement a strategy to make it happen.
Join us on this educational webinar to learn:
• How to build and execute an end-to-end demand generation strategy
• The role of content in demand generation
• How to leverage social media
• What email contact strategy is most effective for nurturing leads
• How to tell when it's time for sales to make the call
• The secrets that can make your program a success
Slack's 11 B2B Marketing Predictions & Trends for 2015 Slack and Company
2015 is already here, and it’s coming in full-force. Holiday festivities and our
intermission from work seem so far away. Everyone is hastily getting back into the swing
of things, and it’s business as usual.
We’ve learned a lot over the past year through our client and internal campaigns and
projects – all the while keeping a close eye on what other B2B marketers are
experiencing and on trends and events that are impacting the world of B2B marketing.
What are the new challenges that we face this year (e.g. what’s inevitable and
unavoidable?) What changes are we seeing come out of 2014 and into the new year that
will affect how we plan and execute our clients’ strategies? As always, we approach
digital marketing not from a “Gee-whiz, that’s neat!” perspective, but from a “What real
changes are going to provide opportunities and challenges for our clients?” perspective.
From mobile to marketing automation to B2B e-commerce to social and content
marketing, we covered the bases with trends we feel will have the most impact on your
business. Whether you’re a financial services firm or a specialty chemicals manufacturer,
what we’ve proposed is relevant to any brand that is looking to influence the various
decision makers along the buyer journey.
Our predictions and trends highlight:
What are the business drivers causing the trends
What you can reasonably expect to achieve by adopting them
The business consequences of not adopting them
We’ve peppered in compelling research and insights from third party sources (e.g.
studies, charts, infographics) to deliver our proof points. We’re here to empower and
educate our clients to make some of the most important decisions to meet their business
goals and objectives. And, it would make our day to know that you learned something
new from what we’re so passionate about doing everyday.
What are your thoughts on our 11 B2B marketing predictions and trends for 2015? Have
any others of your own to add? We’d love to hear your thoughts in the comments below.
The impact of Covid19 on your digital strategySmart Insights
The past 2-3 months has accelerated digital demand by 2-3 years.
In this session we look at what is here to stay and how to not only survive, but thrive as a business going forward with a more digital future.
We will be showing you how to understand where your business is today, what key areas to focus on, and how to prioritise digital transformation strategies.
The presentation will pave the way to offering some detailed insights into content personalization across channels and how a marketing strategy should be digressed by interrogating your present-day data and algorithmic changes. It also throws light into the importance of building real-life and data-driven personas specific to your target groups along with present-day dynamic content personalization waves that amplify both sales and marketing. It ends with covering a significant aspect of the upcoming disruptions in the customer engagement arena and how these changes will redefine the marketing strata for the coming decade.
Watch webinar on-demand: http://resources.kapost.com/marketing-distribution-channels-webinar.html?kui=z-VRD7CtIeNK00ncvnjBaA
In a world of video, interactive content, and myriad social networks, simply producing enough content to keep up with consumer demand can feel overwhelming.
In this webinar, we consulted top marketers from Vidyard, Uberflip, and Content4Demand to learn how embracing new channels and content types can improve B2B marketing efforts. Together, they discuss the importance of video, customer-centricity, and sales enablement.
You Can't Buy Love: The Secrets of Demand Generation Strategy and SuccessMarketo
It's easy to spend some money to buy a bunch of cold "leads" for the sales team. But you can't buy interest, engagement or respect for your company and its products or services. Marketing may be a science, but making prospects love you before they've met you is an art called demand generation, and this webinar will show you how to build and implement a strategy to make it happen.
Join us on this educational webinar to learn:
• How to build and execute an end-to-end demand generation strategy
• The role of content in demand generation
• How to leverage social media
• What email contact strategy is most effective for nurturing leads
• How to tell when it's time for sales to make the call
• The secrets that can make your program a success
Slack's 11 B2B Marketing Predictions & Trends for 2015 Slack and Company
2015 is already here, and it’s coming in full-force. Holiday festivities and our
intermission from work seem so far away. Everyone is hastily getting back into the swing
of things, and it’s business as usual.
We’ve learned a lot over the past year through our client and internal campaigns and
projects – all the while keeping a close eye on what other B2B marketers are
experiencing and on trends and events that are impacting the world of B2B marketing.
What are the new challenges that we face this year (e.g. what’s inevitable and
unavoidable?) What changes are we seeing come out of 2014 and into the new year that
will affect how we plan and execute our clients’ strategies? As always, we approach
digital marketing not from a “Gee-whiz, that’s neat!” perspective, but from a “What real
changes are going to provide opportunities and challenges for our clients?” perspective.
From mobile to marketing automation to B2B e-commerce to social and content
marketing, we covered the bases with trends we feel will have the most impact on your
business. Whether you’re a financial services firm or a specialty chemicals manufacturer,
what we’ve proposed is relevant to any brand that is looking to influence the various
decision makers along the buyer journey.
Our predictions and trends highlight:
What are the business drivers causing the trends
What you can reasonably expect to achieve by adopting them
The business consequences of not adopting them
We’ve peppered in compelling research and insights from third party sources (e.g.
studies, charts, infographics) to deliver our proof points. We’re here to empower and
educate our clients to make some of the most important decisions to meet their business
goals and objectives. And, it would make our day to know that you learned something
new from what we’re so passionate about doing everyday.
What are your thoughts on our 11 B2B marketing predictions and trends for 2015? Have
any others of your own to add? We’d love to hear your thoughts in the comments below.
The impact of Covid19 on your digital strategySmart Insights
The past 2-3 months has accelerated digital demand by 2-3 years.
In this session we look at what is here to stay and how to not only survive, but thrive as a business going forward with a more digital future.
We will be showing you how to understand where your business is today, what key areas to focus on, and how to prioritise digital transformation strategies.
The presentation will pave the way to offering some detailed insights into content personalization across channels and how a marketing strategy should be digressed by interrogating your present-day data and algorithmic changes. It also throws light into the importance of building real-life and data-driven personas specific to your target groups along with present-day dynamic content personalization waves that amplify both sales and marketing. It ends with covering a significant aspect of the upcoming disruptions in the customer engagement arena and how these changes will redefine the marketing strata for the coming decade.
"Contechxt Media" is a content-based technological start-up business plan that specializes in content marketing and strategy for emerging small and mid-sized creative and non-creative companies within the tech sector.
The Social Effect's B2B Lead and Demand Gen Solutions gives you unrivalled precision targeting ability, Higher ROI and keeps your sales pipe full of MQL leads.
[Webinar] Winning Marketing and Sales AlignmentKapost
Watch the webinar: http://resources.kapost.com/winning-marketing-sales-alignment-webinar.html
Sales and marketing have the same goal: Both teams want to drive revenue by attracting and retaining happy, high-quality customers.
But getting everyone on the same page is harder than it looks. All too often, teams end up going it alone, working in silos and wasting huge amounts of time on repetitive, unnecessary projects that don't provide the needed return on investment.
It doesn't have to be this way.
Cameron Caswell, Brand and Marketing Sr. Manager at Synopsys, recognized that sales enablement would benefit her content team just as much as it would benefit her organization's salespeople. Cameron's success story is all the proof we need that alignment is a prerequisite for the future of great marketing.
10 strategies for increasing sales with conversion funnelsSmart Insights
Examples and best practices for increasing conversion from a webinar by Dr Dave Chaffey of Smart Insights in collaboration with our partner GetResponse
10 recession-beating digital marketing tactics for business growthSmart Insights
Marketing agility and smarter use of digital marketing are more important than ever to future success because of the changes in consumer and business demand for services prompted by the COVID-19 pandemic and ensuing recession.
Join Dr Dave Chaffey in our free members' webinar to learn techniques to improve lead generation and sales. Dave will cover:
- Examples of practical ideas to improve digital interactions with consumers through the customer journey
- Recommendations on how to plan and prioritize these ideas
- A data-driven approach to identify and test new opportunities
Is content still king in 2020? Yes, content is alive and well, helping define your brand, build relevance and influence users towards conversion. Learn how to leverage content to draw disparate audiences into the funnel, make them stickier and improve life-time value. Helena will demonstrate what some of SEA’s biggest brands have done to drive growth through content and native amplification, and how you can apply these methods to your own brand.
The current digital space is inundated with a multitude of content, from the mundane to the relevant, all wanting to grab the attention of online audiences, whatever background or milieu they originated from. This is made even more complex with the deluge of user-generated content, adding to the din and cacophony of information digital marketers are struggling to overcome with daily. Read more about our presentation on the current B2B content marketing trends this 2020.
Check out our original blog post here: https://digitalmarketingphilippines.com/b2b-content-marketing-trends-in-2020-infographic/
Attract, Engage and Retain Your Clients to Grow AUMMarketo
Increasing competition, market volatility and growing client expectations have only made it more important for asset managers to re-evaluate their client acquisition and retention strategies. Watch our webinar, Attract, Engage and Retain Your Clients to Grow AUM, to learn how asset management firms such as Charles Schwab and Jupiter are leveraging marketing automation to drive more targeted and real-time communications with their clients at scale.
Get to know about Digital Marketing Course AnjaliS76
What is digital marketing?
Digital marketing may be defined as another marketing approach used to reach a target audience using digital platforms and the Internet medium. Search analytics gives you a competitive advantage in Digital Marketing when compared to traditional marketing. Analytics enables businesses to assess the performance of their business plans and offers the necessary data to adapt them to market demands and boost ROI.
Re-discover your creative instinct to build major marketing strategies to promote a product or service related to any organization from any business sector with our Digital Marketing Training.
Covering the 5 pillars for future success in marketing based on a research report from HubSpot and Smart Insights - https://offers.hubspot.com/the-future-of-marketing-2019
A webinar from Dave Chaffey for the Smart Insights 2020 Digital Priorities
Digital marketing strategy for B2B sectorMoses Gomes
Here is a simple DIY for B2B and entrepreneurs on how to use social media and internet marketing strategies for lead generation, engagement and branding. This presentation presents some simple key techniques to help on different social media and technology elements for engagement with customers.
New research presented at Demand Metric Demand Generation Virtual Summit: http://events.demandmetric.com/
Watch the presentation: https://www.youtube.com/edit?video_referrer=watch&video_id=z1xy8lvpd3o
Marketers are faced with the challenge of keeping up with new, hopefully better, strategies that emerge at a rapid rate, while cutting ineffective practices waning in popularity. It’s very valuable for marketers to have benchmark data about how the current digital marketing landscape looks, what’s new, what’s working and what isn’t. Quite often, marketers can gain a competitive advantage simply by being quick to adopt new digital marketing strategies in advance of mass adoption that eventually dilutes the impact of new things.
This study, presented by Jerry Rackley, Chief Analyst at Demand Metric & Jim Hopkins, Sr. Product Manager at Demandbase, took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness. Furthermore, the study investigated how well organizations understand their chosen markets, who in those markets they target as prospects and what their biggest challenges are in the pursuit of success.
Win more customers with an integrated marketing communications strategySmart Insights
Smart Insights’ Co-Founder, Dr Dave Chaffey, joins Julie Bordato of Salesforce for an in-depth look at how to win more customers with an integrated marketing communications and automation strategy.
On this webinar, you will learn from:
- Our mindtools to help you review your current approach.
- Automation examples, from simple to more advanced.
- A Q&A explaining where to start and how to optimize for better results.
How do you map your business model and business plan at the same time? BID Canvas visually maps the existing and future state of your business that can be viewed in a glance.
"Contechxt Media" is a content-based technological start-up business plan that specializes in content marketing and strategy for emerging small and mid-sized creative and non-creative companies within the tech sector.
The Social Effect's B2B Lead and Demand Gen Solutions gives you unrivalled precision targeting ability, Higher ROI and keeps your sales pipe full of MQL leads.
[Webinar] Winning Marketing and Sales AlignmentKapost
Watch the webinar: http://resources.kapost.com/winning-marketing-sales-alignment-webinar.html
Sales and marketing have the same goal: Both teams want to drive revenue by attracting and retaining happy, high-quality customers.
But getting everyone on the same page is harder than it looks. All too often, teams end up going it alone, working in silos and wasting huge amounts of time on repetitive, unnecessary projects that don't provide the needed return on investment.
It doesn't have to be this way.
Cameron Caswell, Brand and Marketing Sr. Manager at Synopsys, recognized that sales enablement would benefit her content team just as much as it would benefit her organization's salespeople. Cameron's success story is all the proof we need that alignment is a prerequisite for the future of great marketing.
10 strategies for increasing sales with conversion funnelsSmart Insights
Examples and best practices for increasing conversion from a webinar by Dr Dave Chaffey of Smart Insights in collaboration with our partner GetResponse
10 recession-beating digital marketing tactics for business growthSmart Insights
Marketing agility and smarter use of digital marketing are more important than ever to future success because of the changes in consumer and business demand for services prompted by the COVID-19 pandemic and ensuing recession.
Join Dr Dave Chaffey in our free members' webinar to learn techniques to improve lead generation and sales. Dave will cover:
- Examples of practical ideas to improve digital interactions with consumers through the customer journey
- Recommendations on how to plan and prioritize these ideas
- A data-driven approach to identify and test new opportunities
Is content still king in 2020? Yes, content is alive and well, helping define your brand, build relevance and influence users towards conversion. Learn how to leverage content to draw disparate audiences into the funnel, make them stickier and improve life-time value. Helena will demonstrate what some of SEA’s biggest brands have done to drive growth through content and native amplification, and how you can apply these methods to your own brand.
The current digital space is inundated with a multitude of content, from the mundane to the relevant, all wanting to grab the attention of online audiences, whatever background or milieu they originated from. This is made even more complex with the deluge of user-generated content, adding to the din and cacophony of information digital marketers are struggling to overcome with daily. Read more about our presentation on the current B2B content marketing trends this 2020.
Check out our original blog post here: https://digitalmarketingphilippines.com/b2b-content-marketing-trends-in-2020-infographic/
Attract, Engage and Retain Your Clients to Grow AUMMarketo
Increasing competition, market volatility and growing client expectations have only made it more important for asset managers to re-evaluate their client acquisition and retention strategies. Watch our webinar, Attract, Engage and Retain Your Clients to Grow AUM, to learn how asset management firms such as Charles Schwab and Jupiter are leveraging marketing automation to drive more targeted and real-time communications with their clients at scale.
Get to know about Digital Marketing Course AnjaliS76
What is digital marketing?
Digital marketing may be defined as another marketing approach used to reach a target audience using digital platforms and the Internet medium. Search analytics gives you a competitive advantage in Digital Marketing when compared to traditional marketing. Analytics enables businesses to assess the performance of their business plans and offers the necessary data to adapt them to market demands and boost ROI.
Re-discover your creative instinct to build major marketing strategies to promote a product or service related to any organization from any business sector with our Digital Marketing Training.
Covering the 5 pillars for future success in marketing based on a research report from HubSpot and Smart Insights - https://offers.hubspot.com/the-future-of-marketing-2019
A webinar from Dave Chaffey for the Smart Insights 2020 Digital Priorities
Digital marketing strategy for B2B sectorMoses Gomes
Here is a simple DIY for B2B and entrepreneurs on how to use social media and internet marketing strategies for lead generation, engagement and branding. This presentation presents some simple key techniques to help on different social media and technology elements for engagement with customers.
New research presented at Demand Metric Demand Generation Virtual Summit: http://events.demandmetric.com/
Watch the presentation: https://www.youtube.com/edit?video_referrer=watch&video_id=z1xy8lvpd3o
Marketers are faced with the challenge of keeping up with new, hopefully better, strategies that emerge at a rapid rate, while cutting ineffective practices waning in popularity. It’s very valuable for marketers to have benchmark data about how the current digital marketing landscape looks, what’s new, what’s working and what isn’t. Quite often, marketers can gain a competitive advantage simply by being quick to adopt new digital marketing strategies in advance of mass adoption that eventually dilutes the impact of new things.
This study, presented by Jerry Rackley, Chief Analyst at Demand Metric & Jim Hopkins, Sr. Product Manager at Demandbase, took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness. Furthermore, the study investigated how well organizations understand their chosen markets, who in those markets they target as prospects and what their biggest challenges are in the pursuit of success.
Win more customers with an integrated marketing communications strategySmart Insights
Smart Insights’ Co-Founder, Dr Dave Chaffey, joins Julie Bordato of Salesforce for an in-depth look at how to win more customers with an integrated marketing communications and automation strategy.
On this webinar, you will learn from:
- Our mindtools to help you review your current approach.
- Automation examples, from simple to more advanced.
- A Q&A explaining where to start and how to optimize for better results.
How do you map your business model and business plan at the same time? BID Canvas visually maps the existing and future state of your business that can be viewed in a glance.
Noch denken viele stationäre Händler, aber auch E-Commerce-Anbieter, dass die grösste
Gefahr seitens Amazon zu drohen scheint. Dem ist jedoch nicht so. Die wirkliche Gefahr
liegt uns jeden Tag in der Hand, mit fast 500 Millionen Nutzern und nun mit einer eigenen
App, welche auch Bezahlungen ermöglicht: Facebook Messenger.
BTO 2013: Analizzare il comportamento del consumatore, offrire un percorso pe...Contactlab
Presentazione di Livia Giorgi, Account Manager di ContactLab, al BTO 2013: come costruire un programma di digital direct marketing efficace e pertinente nel settore travel
Análisis Cualitativo, Cuantitativo y benchmark de la marca de la comarca de Encartaciones (Bizkaia) en relación a su potencial innovador en materia medioambiental.
Plataforma publicitaria nike free flyknit 5.0 VenezuelaSonivan Starky
El siguiente trabajo de investigación está basado en el producto Nike Free Flyknit 5.0, donde se busca analizar las características, los atributos, beneficios, del producto, de modo de obtener las necesidades y requerimiento del consumidor, teniendo en cuenta las fases del mercado en el cual se encuentra el producto, así obtener la mejor decisión de optimizar la acción de una campaña publicitaria, de modo en el cual obtenemos la data de participación en el mercado, tomando como información primordial los datos de la Cámara Venezolana del Calzado y Componentes (CAVECAL) en donde informan en su página web la situación actual del mercado venezolano.
Este producto tiene un mercado muy amplio, mantiene diseños innovadores pensando siempre en la comodidad del cliente y en satisfacer ampliamente sus necesidades.
Es útil saber que Nike refleja su posicionamiento de la marca resaltando la pasión por el deporte, desarrollando el talento disponible a través de la motivación, la inspiración y el reto, además se centra en la innovación, en la creatividad, y la energía. Promueve una cultura irreverente y apoya a aquellos que dicen lo que piensan y a aquellos que creen en hacer lo que otros dicen que no pueden.
Autor: Sonivan Starky Castro
Grâce à quelques conseils de base, des outils simples ou plus élaborés pour animer la discussion, ce guide pratique proposé par le réseau Animafac (membre du Cnajep) peut nous fournir des éléments précieux pour élaborer et conduire nos débats… autrement !
10 Digital Marketing Essentials for any type of business Dave Chaffey
What are the techniques of online marketing that businesses MUST get right today? Dave Chaffey of Smart Insights presented at Portsmouth Business School on 8th October 2014 and repeated with a longer version at Leeds University Business School on 15th October.
Innovating digital 2020 : Digital Marketing trendsDave Chaffey
A presentation to Chartered Institute of Marketing members at the University of Wolverhampton. October 2019 covering 5 applications of data-driven marketing.
Explore LinkedIn’s demand generation capabilities and get equipped to create LinkedIn advertising campaigns that effectively generate and nurture high-quality leads.
Managing Changes in Your Marketing OrganizationMarketo
These days, it's table stakes to implement digital tools to better engage with customers, but figuring out how to take full advantage of the technology and structure your team are a different matter altogether.
Check out this presentation by Marketo expert Shyna Zhang for an overview on how to make comprehensive digital marketing changes that positively affect your enterprise team.
Attend this exciting webinar to discover:
- The unique challenges of enterprise-level marketers
- How to make the case for marketing software and guide the change management process
- Tactics for optimizing your team's structure
In this presentation, SiriusDecisions presents perspectives on CX transformation strategy and ways that digital first organizations can accelerate growth by adding speed and flexibility to the execution of their CX initiatives.
The Survivalist's Guide to Data-Driven MarketingMarketo
In this presentation from Heidi Bullock, VP of Demand Generation at Marketo, she shares how to become more data-driven, forecast more accurately, and determine the right metrics to measure in order to improve your marketing efforts.
Scaling Account-Based Marketing in the Digital AgeDun & Bradstreet
Despite spending billions of dollars in pursuit of growth, only a select few companies actually achieve it. Rishi Dave, CMO of Dun & Bradstreet, explores the marriage of data, technology and account-based marketing via a “relationship platform” that can be your company’s springboard to growth.
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
This study covers the following sections:
- Executive Summary
- What is Content Marketing?
- Benefits of Content Marketing
- Content Marketing Deployment Lifecycle
- Vendor Selection Criteria
- Content Marketing Solutions Landscape
- Content Marketing Maturity Model
- Action Plan
- Analyst Bottom Line
- About the Research Analysts
- Our Solution Study Methodology
- About Demand Metric
To obtain this document, visit us at http://www.demandmetric.com/register
How to Develop an Effective Content Marketing StrategySilverTech
A content marketing strategy ensures that your business is always driving strategic proactive, short-term, and long-term content plans. In this 30-minute on-demand webinar, part of our Lead to Loyal series, learn how an effective strategy can change the way you attract new customers and drive new business.
Ideas on innovation in online marketing and technology platforms thats will be important in 2014.
Uploaded by Dave Chaffey, CEO SmartInsights.com and co-author of Emarketing Excellence.
See http://bit.ly/smarttrends for more details on the trends.
Digital marketing transformation : Benchmarking your digital futureSmart Insights
In this member webinar hosted by digital strategist Dr Dave Chaffey, co-founder of Smart Insights explains techniques to help you review your digital capabilities, set your future direction and articulate strategy to colleagues.
You will learn how to:
> Discover the digital maturity of your business
> Define goals needed to achieve transformation
> Plan and prioritize activities to integrate digital
> Influence company culture and instil a process of continuous improvement
Includes examples from a range of sectors including leaders from some generally less mature industries such as Manufacturing, Aerospace and Defence, Higher Education, Financial Services, Engineering and Construction.
Marketers today hear a lot about the promise of Marketing Automation. But much of what they hear focuses on the conceptual aspects of the technology, leaving marketers unsure exactly how it all works within their daily routine. In this session we'll dig down a few layers and highlight 5 specific use cases that clearly demonstrate the ability of Marketing Automation to drive better results.
This presentation was given by Karl Wirth, Marketo's Director of Product Marketing, at NEDMA's 2014 Marketing Technology Summit.
Taking an Analytical Approach to Sales AccelerationDun & Bradstreet
Taking a statistical approach to determining the right mix of qualifying criteria removes the guess work, delivers higher conversion rates and increased revenue. With the right business analytics tools, your marketing and sales teams will accelerate pipeline with meaningful insights. Waste less time on unlikely prospects with target market analysis and customer analysis.
Watch this SlideShare to understand how impactful our predictive sales analytics can be for sales and marketing alignment and customer acquisition.
Test and Iterate: Continuously test different descriptions and analyze their performance. A/B testing can provide insights into what resonates best with your audience.
Test and Iterate: Continuously test different descriptions and analyze their performance. A/B testing can provide insights into what resonates best with your audience.
skillcircle presentation About Institute (7).pdfSkillCircle1
SkillCircle is a leading digital marketing institute that offers comprehensive training programs and courses to individuals and businesses seeking to acquire knowledge and expertise in digital marketing.
Dr Dave Chaffey explains the success factors for creating a digital strategy using the latest examples and research from a range of industries. Omnichannel is relevant to all sectors' and includes examples form sectors including Brands, manufacturers, retail, healthcare, FS and B2B.
Search Engine Optimization (SEO): Enhance your website's visibility on search engines with SEO strategies. Increase organic traffic by optimizing content, keywords, meta tags, and improving site structure for better search engine ranking.
Similar to The Ultimate Content Marketing Blueprint (20)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
32. RESPONDERS
LEADS
SALES-READY LEADS
QUALIFIED
LEADS
Inbound Marketing
Data Insights and Analytics
Direct Response
Content
Content
Content
Lead Nurturing
Advanced Email Marketing / Marketing Automation
Social Media
Blogs
SEO
White Papers
Webinars
Direct Mail
Paid Social
Email
Radio and TV
Display
Print
33. RESPONDERS
LEADS
SALES-READY LEADS
QUALIFIED
LEADS
Inbound Marketing
Data Insights and Analytics
Direct Response
Content
Content
Content
Lead Nurturing
Advanced Email Marketing / Marketing Automation
Social Media
Blogs
SEO
White Papers
Webinars
Direct Mail
Paid Social
Email
Radio and TV
Display
Print
No more than 20% of your
audience is ready to buy on
initial response
53. 53
Content Marketing Ecosystem
Marketing System Component Expertise
•Software costs = $35,000 per yProejeact rM anager
(average)
•Four total FTEs
‣Average salary cost of $50,000 per
Promotion Plan - Paid and Organic
person
‣25% on top of that for benefits
Content - Strategy + Execution
Technology - Marketing Automation SAAS and
CRM integration
developer
designer
media planner/buyer
writer
designer
Lead Management - Lead Scoring, Workflows,
Landing Pages/TY pages, CTAs, Email writer
social media mgr
developer
Optimize - Analytics and Strategy
strategist
strategist
54. 54
Content Marketing Ecosystem
Marketing System Component Expertise
•Software costs = $35,000 per yProejeact rM anager
(average)
•Four total FTEs
‣Average salary cost of $50,000 per
Promotion Plan - Paid and Organic
person
‣25% on top of that for benefits
Content - Strategy + Execution
Technology - Marketing Automation SAAS and
CRM integration
developer
designer
media planner/buyer
writer
designer
Lead Management - Lead Scoring, Workflows,
Landing Pages/TY pages, CTAs, Email writer
social media mgr
developer
Optimize - Analytics and Strategy
strategist
strategist
$285,000 minimum