Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Tourism 2.0 | The Future Of Culture

1,151 views

Published on

See more at http://www.ua.pt/event/invtur/PageText.aspx?id=15503

Published in: Travel, Technology, Business
  • Be the first to comment

Tourism 2.0 | The Future Of Culture

  1. 1. TOURISM 2.0 The Use of Mobile Devices in the Construction of Cultural Itineraries Uso dos Dispositivo Móveis na Construção de Itinerários Culturais17 th May Thomas P. Brysch Paulo Caldeira Master in Innovative Tourism Development Escola Superior de Tecnologia e Gestão Instituto Politécnico de Viana do Castelo
  2. 2. TOURISM 2.0Tourism 2.0 is the way of making holidaysby taking advantage of the functionalities ofmobile devices and Augmented Reality ...
  3. 3. TOURISM 2.0namely :•by organizing routes on the spot(search & browse; booking, reservation, payment)•by interacting with/exploring additional information(maps, points of interest, navigation, geo-localization)•by communicating with services and people(feedbacks, queries, networking)
  4. 4. TOURISM 2.0Tangible Interface &Augmented Reality
  5. 5. TOURISM 2.0 What happened to the tourism product?The Travel Package
  6. 6. TOURISM 0.0Tour operators provide packages for themarket Season TransportDestination Accommodation Motivation
  7. 7. TOURISM 1.0Customers in search of components –increased market tranparency Season TransportDestination Accommodation Motivation
  8. 8. TOURISM 2.0The "product" in search of customers Season TransportDestination Accommodation Motivation
  9. 9. TOURISM 2.0 Augmented RealitySimulation Games Representation
  10. 10. TOURISM 2.0From market driven to communicationdriven activites :•by organizing routes on the spot(search & browse; booking, reservation, payment)•by interacting with/exploring additional information(maps, points of interest, navigation, geo-localization)•by communicating with services and people(feedbacks, queries, networking)
  11. 11. TOURISM 2.0Social Networking – a chance
  12. 12. TOURISM 2.0Social Networking – a chance•for breaking the dominance of the market•for (re-) creating collective memory•for (re-) affirming local cultural identity•for accumulating "cultural capital”
  13. 13. Time to introduce innovative solutions
  14. 14. Time for a smart city‘The greatest pitfall is wanting to be a Smarter City because it is sexy’ Haydee Sheombar, Smarter Cities Leader Benelux, IBM http://www.smartcitiesineurope.com/
  15. 15. Time for a smart city‘The concept of Smart Cities is like art: the context is more important than the product’ Ger Baron, Amsterdam Innovation Motor http://www.smartcitiesineurope.com/
  16. 16. Time for a smart city ‘I don’t know whether the Smart City terminology willsurvive. But I hope that an intelligent or Smart City vision is one everyone gets excited about’ Molly Webb, the Climate Group http://www.smartcitiesineurope.com/
  17. 17. Time to listen the social mediaLocativemedia aregrowing faster
  18. 18. Time to tell real secrets We all talk about engaging stakeholders. But who exactly are they and how do you align so many different priorities?
  19. 19. Time to look to the pastNearly everyone agrees that technology is not the problem on the road to smarter cities. Still, there are some technical challenges, like linking data across domains.
  20. 20. Time to use real memoriesThere is no such thing as THE road map to a Smart City. The necessary steps depend on cities objectives and strengths.
  21. 21. Time to use augmented realitybecause memories are moving…
  22. 22. Thanks for your attentionObrigado pela vossa atenção Thomas P. Brysch Paulo Caldeira Escola Superior de Tecnologia e Gestão Instituto Politécnico de Viana do Castelo

×