1. Daniel Henri Lawrence
(908) 892-2403|danlaw@live.unc.edu|LinkedIn: /dhenrilaw|Social: @dhenrilaw
(908) 892-2403|danlaw@live.unc.edu|LinkedIn: /dhenrilaw|Social: @dhenrilaw
Summary
An advertising student that is passionate about developing integrated creative campaigns that will transform a clients
business.
Experience
Ogilvy & Mather New York: Coca-Cola (vitaminwater & Coke Zero)
Account Management Intern June 2016 – Aug. 2016
n Communicated directly with the client and other assisting agencies via email, phone and in-person meetings as well
as provided actionable meeting notes and feedback to ensure alignment between agency and client
n Requested and managed the receiving of updates from the media agency and assisted in compiling for weekly status
meetings and hot sheets
n Created a weekly competitive analysis of the CPG industry focusing extensively on the beverage market
n Worked with the creative, print and technology teams to ensure print, OOH and digital executions were released on
time and without error
n Assisted in the production of an internal sizzle video for the client and created keynote presentations for OOH
allocations and print executions
National Student Advertising Competition (NSAC): Snapple
Research Director Sept. 2016 – Apr. 2016
n Analyzed the Snapple brand through the use of research tools like MRI, Experian One View, Nielsen Data, PRIZM
and Mintel to uncover critical information for the strategy team
n Managed the research team and communicated with the strategy and creative teams to develop a creative brief and
then bring it to life through an extensive plans book and keynote presentation
Education
The University of North Carolina at Chapel Hill
Bachelor of Arts in Media & Journalism – Advertising Major / GPA: 3.8 Aug. 2014 – Dec. 2016
Raritan Valley Community College
Associate of Science in Business Administration / GPA: 3.9 Aug. 2012 – May 2014
Advertising Projects
Perrier Pitch Presentation June 2016 – Aug. 2016
n Researched the sparkling water and beverage industry to gain an understanding of Perrier’s position within the
marketplace and to present a campaign to the clients aimed at building top of mind awareness among millennials
FOX Sports University Sept. 2015 – Dec. 2015
n Produced and presented a mobile-focused campaign for a creative partnership between FOX Sports and Sonic Drive-
In
Skills
n Leadership
n Team management
n Communication
n MS Office
n Social Media
n Blogging