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Tobacco Global Industry Players

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Alok Mahajan
Alok Mahajan

Global Tobacco industry players- R.J. Reynolds ,Philip Morris,Imperial Tobacco.--assignment for Product Brand Management @ Chitkara Business School

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โ€œ Quitting Smoking Now Greatly Reduces Serious Risks To Your Healthโ€ Mr. Shantanu Ghosh (Mentor) Amit, Aakash, Alok, Ankit, Mandeep, Saurav
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National Ranking by Share (June 2010) R.J. Reynolds' Brand Share of U.S. Sales Type of Brand #3 Camel 7.45% Premium #4 Pall Mall 6.75% Savings #5 Winston 2.99% Premium #7 Doral 2.60% Savings #8 Kool 2.49% Premium/Menthol #11 Salem 1.68% Premium/Menthol
Growth Brands Support Brands Non-Support Brands Camel Winston Carlton Pall Mall Doral Eclipse Kool GPC Capri Lucky Strike Misty Monarch Salem
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Imperial Tobacco is a leading international tobacco company which manufactures, markets, distributes and sells a comprehensive range of cigarettes, tobaccos, cigars, rolling papers and tubes
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Davidoff-Key premium international cigarette brand Davidoff is sold in over 100 countries worldwide and is particularly strong in Taiwan, Greece and the Middle East. In 2010 the brand was launched in additional markets such as South Korea and India.
West- largest international volume brand West has significant presence in Germany, Central and Eastern Europe
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Tobacco Global Industry Players

  • 1. โ€œ Quitting Smoking Now Greatly Reduces Serious Risks To Your Healthโ€ Mr. Shantanu Ghosh (Mentor) Amit, Aakash, Alok, Ankit, Mandeep, Saurav
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  • 15. National Ranking by Share (June 2010) R.J. Reynolds' Brand Share of U.S. Sales Type of Brand #3 Camel 7.45% Premium #4 Pall Mall 6.75% Savings #5 Winston 2.99% Premium #7 Doral 2.60% Savings #8 Kool 2.49% Premium/Menthol #11 Salem 1.68% Premium/Menthol
  • 16. Growth Brands Support Brands Non-Support Brands Camel Winston Carlton Pall Mall Doral Eclipse Kool GPC Capri Lucky Strike Misty Monarch Salem
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  • 24. Imperial Tobacco is a leading international tobacco company which manufactures, markets, distributes and sells a comprehensive range of cigarettes, tobaccos, cigars, rolling papers and tubes
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  • 29. Davidoff-Key premium international cigarette brand Davidoff is sold in over 100 countries worldwide and is particularly strong in Taiwan, Greece and the Middle East. In 2010 the brand was launched in additional markets such as South Korea and India.
  • 30. West- largest international volume brand West has significant presence in Germany, Central and Eastern Europe
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